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Email marketing for real estate agencies

Real estate email marketing agency in Carabanchel, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked for a Comillas flat does not need every Carabanchel update

We organise contacts, permissions and criteria so every home reaches people it may interest. A newsletter with checked information keeps in touch with buyers and owners, and replies return to the team with their history.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Email that remembers the request

Storing only “Carabanchel” makes a list imprecise

Someone asked for a Comillas flat and gave a budget. Another person lives in Puerta Bonita and wants to know how to sell. If both enter a general district list, they get ads unrelated to their situation. We start by reviewing what each contact asked, when they said it and whether we have permission to write. We remove duplicates and separate buyers, owners and people whose transaction has closed. Automation helps when the database distinguishes them; otherwise it sends more noise faster.

Home alerts need still more care. Listings must be available, prices current and areas recorded accurately. Pan Bendito may be a buyer's reference, but email should retain the property's official area and check the street. A newsletter can explain questions agents hear on viewings or steps of a valuation, with dates and sources for numerical claims. We then watch replies, listing clicks and appointments alongside unsubscribes. Once a contact has bought, we stop treating them as an active buyer.

1/4 Contact base · lists

The database is organised before sending

We bring together authorised CRM, email and other channel records, remove repeats and check legal basis for each use. We store interest, area, home type, budget and timing when shared. An enquiry about one listing does not automatically grant newsletter permission.

2/4 Newsletter · your market

A newsletter answers real local questions

An edition may contain a viewing guide, a new listing and a question the team heard that week. If it mentions price trends, it explains source and period rather than an invented average for seven areas. It retains the agency's voice and a visible unsubscribe route.

3/4 Automatic alerts · buyers

Alerts match homes to declared criteria

When a flat is published, we check availability, area, bedrooms and price before comparing preferences. The link opens its listing on mobile. Someone who requested Comillas does not receive an Abrantes house simply because they share a district unless they agreed to widen the search.

4/4 Reactivating contacts

Reactivation asks before insisting

An older contact gets a brief question about whether they are still looking and what has changed. They can update area or unsubscribe. If they reply about a home, an agent sees history and listing. We do not reactivate without reviewing permission or repeat already sold homes.

Preferences with location

Every recorded area prevents a wrong alert

We keep buyers' wording and each home's real address before matching them.

  • ComillasA flat alert uses recorded bedrooms and budget alongside area; a Carabanchel label alone is insufficient.
  • OpañelIf a contact requested a particular street, an agent confirms the scope before sending the entire area.
  • San IsidroAlto de San Isidro remains a search reference where appropriate without changing listings' official location.
  • Vista AlegreAn owner receives valuation information, not buyer home newsletters by default.
  • Puerta BonitaWhen a home is reserved, pending alerts stop and the team replies with its true status.
  • BuenavistaPan Bendito relates to checked addresses; email does not turn every Buenavista flat into that area.
  • AbrantesWith few active listings, an honest update beats presenting a sold home as new.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

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Frequently asked questions about email marketing in Carabanchel, Madrid

  • We first check permission and criteria. We send it to people seeking a compatible home by area, price and features rather than saturate everyone.

  • We keep the reference and clarify which streets they mean. Listings retain official area and address so alerts do not move homes.

  • We stop buyer alerts and update status. Another commercial message needs its own purpose and legal basis.

  • Valuation process, useful documents and team answers without inventing sales or a price rise.

  • After checking listing, price, availability and recipient preferences. A fast alert with wrong details harms the conversation.

  • We connect replies and clicks to appointments and transactions recorded by agents while noting limits. We also review unsubscribes and delivery errors.

The Landing Agency team in the Barcelona office

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