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Google Ads for real estate agencies

Real estate Google Ads agency in Carabanchel, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

An owner searching how to sell in Vista Alegre does not want a buyer listing

We separate campaigns by intent and send each search to a page that answers it. We review terms spending budget without bringing clients and connect calls and forms to viewings recorded by your team.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches leading to conversations

A large district needs more precise ads than “Madrid flats”

Someone types “buy flat in Opañel” and expects available homes there. Another searches “sell flat in Vista Alegre” because they want to discuss their property. Paying for both clicks with one ad and taking them to an agency homepage makes them start over. We divide groups by buying and selling, review neighbourhood and home type, and prepare separate destinations. A small campaign that answers well may be more useful than covering all Carabanchel with generic copy.

Other queries share words but carry no property intent. San Isidro can relate to festivals or activities, and Pan Bendito to local services. We inspect what people actually typed before clicking, add exclusions and check the advertised home is in the area. If an Abrantes property sells, the ad is paused or changed to a valid alternative rather than pay to send buyers towards an impossible viewing. We then connect calls, forms and valuations to CRM viewings and instructions to decide what deserves budget.

1/4 Google Search · keywords

Buying and selling terms never share one promise

A buying group shows active homes of the right area and type; a selling group explains valuation. We exclude rooms, jobs and rentals if the agency does not handle them. Each week we inspect triggering terms and cut clicks unlikely to become useful enquiries.

2/4 Valuation campaigns

A valuation ad prepares a considered visit

Someone asking what their Puerta Bonita flat is worth reaches a page requesting address, home type and contact route. An agent examines condition and context before estimating. We do not promise an exact price in an ad without inspecting the home.

3/4 Remarketing · YouTube and Display

Follow-up shows options still available

With suitable measurement permissions, someone who opened a listing may see it again while comparing. We limit repetition and withdraw reserved homes. If another option is offered, we check area, budget and needs rather than silently swap one flat for another.

4/4 Measurement and conversions

Calls are reviewed alongside appointments and instructions

We tag every ad and page, measure forms and calls and relate them to sales follow-up. We see which searches produce viewings or valuation requests the team could serve. We adjust based on observed results without attributing a whole transaction to an isolated click.

Local terms and pages

An ad names the area its listing can prove

Before activating a query we check supply, location and destination page; everyday names cannot replace an address.

  • ComillasA buying enquiry opens active Comillas flats rather than any district home. Selling has its own ad.
  • OpañelA flat headline links to its listing and current status so buyers need not search again in a general catalogue.
  • San IsidroWe refine terms to distinguish homes from festivals or other informational searches using the same name.
  • Vista AlegreOwners looking for valuation see a process and contact page separate from campaigns showing homes.
  • Puerta BonitaA buyer ad uses checked price and bedrooms. A seller ad gathers facts for a grounded call.
  • BuenavistaIf Pan Bendito appears, we check which street is meant before adding that name to creative.
  • AbrantesA portfolio with no current stock cannot justify paying for buying clicks while promising available flats.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Carabanchel, Madrid9 services

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Frequently asked questions about Google Ads in Carabanchel, Madrid

  • Yes, if portfolio and search volume warrant it. We tailor terms, ad and page to that place and check where ads appear.

  • We inspect actual terms, add exclusions and require housing intent in groups that need it. Data guides adjustments rather than a fixed guessed list.

  • One explaining how to request valuation and who follows up, not a list of homes. A figure comes after the property is reviewed.

  • We pause or update the ad and check its page. We offer only available alternatives that fit the contact's interest.

  • An ad can appear after approval, but volume and quality depend on searches, portfolio, budget and page. We measure before predicting calls.

  • We identify campaigns behind forms and calls and match them to viewings the team records. Reporting shows measurable contacts and its limits.

The Landing Agency team in the Barcelona office

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