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Google Ads for real estate agencies

Real estate Google Ads agency in Retiro, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Pay for housing questions, not curiosity about the park

“Retiro” can name a district, a park or a leisure activity. A property campaign needs to recognise the difference and take each buyer or owner to a page that answers their intention.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Intent before budget

Retiro's name calls for more precise ads

A broad bid on “Retiro Madrid” may attract people who are not looking for a home. Before spending, we separate buying and selling, valuations, rentals if the agency offers them, and unrelated searches. We review the actual terms triggering ads and exclude those that do not fit. A useful call starts with a question the office can answer.

We also distinguish the six neighbourhoods. Someone looking for a Pacífico flat should not land in an unfiltered catalogue with a home from another district first. If the agency has a property in Los Jerónimos, its ad leads to that current listing. Without stock in an area, we do not promise homes there simply because its name receives clicks.

1/4 Google Search · keywords

Search groups divided by neighbourhood and goal

Buying, selling and valuation have separate groups. In each, we check which neighbourhoods the agency serves and what kinds of home it can offer. A query naming Ibiza or Adelfas receives a coherent message and destination. Park ticket, opening-hour and leisure searches are excluded where they do not express a property need.

2/4 Valuation campaigns

Pages that justify each paid click

An ad should lead to an available listing or a service page explaining who responds. We test the mobile path: property facts, call, form and confirmation. When stock changes, we review destination and copy before continuing to pay for a home nobody can view.

3/4 Remarketing · YouTube and Display

Owner campaigns with separate measurement

Someone planning to sell in Niño Jesús needs to know how the office values and markets homes, not browse flats for buyers. Owner ads have their own budget, messages and form. The team notes which enquiries became a valuation visit and which were initial questions.

4/4 Measurement and conversions

Spending decisions based on conversations

We report clicks and forms, but compare them with answered calls and confirmed appointments. A keyword may generate traffic without bringing opportunities. Bids, exclusions and pages change in response, without crediting an entire sale to the last ad a client saw.

Retiro, neighbourhood by neighbourhood

A local term must lead to a local offer

These six neighbourhoods appear on the City Council map. We activate ads only where the agency has homes or a verifiable service:

  • PacíficoA Pacífico buyer search leads to available homes there. If the catalogue has none, the group is paused or an alternative is explained clearly.
  • AdelfasAn Adelfas ad describes the offer the office can show and links to its listing. Queries unrelated to buying and selling are excluded.
  • EstrellaFor Estrella, we distinguish buyers from owners. One neighbourhood name does not justify mixing their forms or results.
  • IbizaA home search in Ibiza needs a destination that preserves the neighbourhood. We check that it does not lead to a generic Madrid page.
  • Los JerónimosIf the agency markets in Los Jerónimos, the ad describes a particular home using verified facts. A park image does not stand in for the property.
  • Niño JesúsThe Niño Jesús campaign follows the office's stock and service. When a home is reserved, copy, link and availability are reviewed.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services for real estate agencies9 services

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Frequently asked questions about Google Ads in Retiro, Madrid

  • We review the queries triggering ads and exclude leisure or tourist terms with no property intent. Ads and pages also make clear that they concern housing. Exclusions are revisited throughout the campaign.

  • Only where you can serve people and show a real offer. Concentrating spend where you have stock is better than spreading it across empty pages. Coverage can change when new homes arrive.

  • It can bring valuation requests if the office explains its process and responds. We keep them apart from buyer enquiries and measure conversations and visits. Owner acquisition cannot be judged by clicks alone.

  • It depends on your portfolio, areas and search costs at launch. We review those facts and agree a test with a stopping rule. We do not give one fixed figure for all of Retiro without knowing the agency's goals.

  • The ad is stopped or updated and its destination reviewed. Relevant alternatives may be shown transparently if they exist. We do not leave an ad offering an impossible viewing.

  • We record identifiable forms and calls and compare them with appointments and instructions confirmed by the office. We also check excluded searches and page exits. Real estate Google Ads uses that information to guide the next spend.

The Landing Agency team in the Barcelona office

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