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Google Ads for real estate agencies

Real estate Google Ads agency in Moncloa-Aravaca, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A Valdemarín house search should not pay for Argüelles flats

We separate buyer and owner ads, tie each click to a relevant page and exclude searches outside your portfolio. Calls and valuation requests are identified so investment follows evidence.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Intent before budget

Two ends of one district need different campaigns

A family asks about buying an Aravaca house while someone else wants an Argüelles flat. Although they share a district, listing, ad and next step cannot be the same. Buying words lead to active homes and property filters; selling words lead to an explanation of valuation. If both land on a Moncloa-Aravaca homepage, users must repeat their searches after the click. We prepare pages continuing the precise conversation started on Google.

Moncloa may also appear in queries about transport, university and public services. Casa de Campo often brings tourism and leisure interest. Not everyone is looking for a home. We review terms triggering ads, add exclusions and refine groups by intent. A reference such as “near Ciudad Universitaria” requires an address check before becoming a promise. Campaigns improve using calls, forms and recorded viewings rather than cheap clicks that never reach an agent.

1/4 Google Search · keywords

Search groups by home and intent

We divide buying, selling and valuation, then match area and property type to the portfolio. A Valdemarín house ad leads to checked homes; an Argüelles flat ad does not show plots. We exclude rentals, jobs and tourism when they are outside the service.

2/4 Valuation campaigns

Valuation gathers details for a grounded conversation

If an owner asks what their El Plantío house is worth, the ad opens a page explaining the process. The form asks for address, home type and contact. It does not promise an exact figure before examining condition, plot and terms. The team receives the request with its source campaign.

3/4 Remarketing · YouTube and Display

Follow-up shows homes that can still be viewed

With appropriate permission, we remind someone who opened a listing of that home or relevant alternatives. We limit frequency and stop creative for reserved homes. People return to a specific page rather than a general catalogue requiring another search.

4/4 Measurement and conversions

Each call is compared with the viewing it produced

We tag forms and calls by ad and page. The team records valuation appointments, viewings and transactions, and we review where each contact stopped. We shift budgets to searches producing real conversations while recognising a sale may have several touchpoints.

Campaigns by area

Every destination answers the area named in the ad

Before activating an area keyword we check the agency can serve it and each home's location is correct.

  • Casa de CampoA property search needs a home and listing; we exclude park activities when queries show no housing interest.
  • ArgüellesWe separate buying from selling a flat and send each to its own page rather than mix Aravaca houses in.
  • Ciudad UniversitariaNearness to a faculty is claimed only if the address supports it. Academic queries are excluded when unrelated to housing.
  • ValdezarzaA flat campaign uses active listings and checked bedroom details instead of district-wide ads.
  • ValdemarínA house with a garden enters an ad when the feature appears in the listing; the neighbourhood alone cannot guarantee it.
  • El PlantíoWith limited stock, a precise budget works better than promising a wide catalogue. A form may record a particular search.
  • AravacaBuyer and owner acquisition ads have different goals and pages; calls retain their source reason.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Moncloa-Aravaca, Madrid9 services

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Frequently asked questions about Google Ads in Moncloa-Aravaca, Madrid

  • They may share a structure, but words, creative and destinations must distinguish needs. A Valdemarín home does not answer someone seeking an Argüelles flat.

  • We inspect triggering queries and add negative or more specific terms from the data. We do not pay for leisure searches if the agency sells homes.

  • It does not present nonexistent supply. It may consider owner acquisition or a search form if the team can serve it and the page explains the situation.

  • Yes, with selling or valuation intent and a separate ad and page. An agent continues with a grounded valuation after learning about the home.

  • Only after checking the street and the point being referred to. We do not assign that proximity to an entire district.

  • Scope is set using your portfolio and budget. After launch we measure searches, calls and appointments and adjust according to contacts the team can turn into viewings.

The Landing Agency team in the Barcelona office

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