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Google Ads for real estate agencies

Real estate Google Ads agency in Puente de Vallecas, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Searching for a Numancia flat is different from selling one

We separate buyer and owner demand, review search terms and send each click to a page serving its purpose. We measure useful enquiries and confirmed appointments to decide which campaigns deserve budget.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Paid searches with intent

An area word alone does not explain what someone wants

One person types 'Numancia estate agency' and another 'buy two-bedroom Portazgo flat'. The first may want to sell, request a valuation or find an office; the second has described a home. We organise search groups and landing pages around those differences, using supply and forms the team can serve. A buyer campaign should not land on a generic valuation form. With no active homes matching an advertised feature, we correct the message or pause the ad. Before increasing budget, we check the mobile landing page and confirm that area, property and purpose reach the team with the enquiry.

Real search terms reveal mistakes initial ads do not show. There may be rental queries when the agency only sells, job searches or area names outside its portfolio. We add negatives and adjust matching without blocking valid buyer searches. Pozo del Tío Raimundo may be a reference within Entrevías, but belongs in an ad or destination only where a home's address supports it. For owners, a valuation campaign leads to a clear process about their home and contact, without promising an automatic price. Measurement separates submitted forms from useful conversations: the team confirms viewings and valuations to see which enquiries create real work.

1/4 Google Search · keywords

Separate campaigns for buying and selling

We group home searches by area and buyer criteria, separately from owner acquisition. Ads describe what a destination page shows. Budgets and messages change with demand and available stock, without assuring a fixed number of opportunities.

2/4 Valuation campaigns

Search terms reveal wasted spend

We review actual queries, broad matches and negatives. We exclude jobs, rentals or other intents only when the agency does not provide them. A local reference is checked against listing addresses before being used in an area ad.

3/4 Remarketing · YouTube and Display

Returning visitors see relevant messages

With consent and a sufficient audience, we can remind someone of a search or home they viewed. We limit frequency and remove sold properties. Remarketing does not assume every listing visitor is ready to buy.

4/4 Measurement and conversions

Measurement reaches confirmed appointments

We set up call and form events, avoid duplicates and keep the source in the CRM. We review which enquiries become conversations, viewings or confirmed valuations. That informs spending and fixes landing pages that lose context.

Ads linked to real supply

Each area needs a coherent search and destination

An ad may use a local name when its landing page and homes support that location.

  • EntrevíasPozo del Tío Raimundo appears in a campaign only with checked addresses within this administrative area.
  • San DiegoA specific home search reaches an active listing with reviewed price and status.
  • Palomeras BajasNegatives avoid spend on services the agency does not offer without erasing local buyer searches.
  • Palomeras SuresteA valuation ad opens a page for owners, separate from the buyer catalogue.
  • PortazgoTwo-bedroom ads depend on stock with that recorded characteristic.
  • NumanciaCalls and forms are attributed by campaign to see which contacts become useful appointments.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Puente de Vallecas, Madrid9 services

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Frequently asked questions about Google Ads in Puente de Vallecas, Madrid

  • Yes, with active listings and correct addresses. Ad and destination must reflect available stock; when that changes, we review the campaign.

  • We pause home messages that cannot be supported. An owner campaign may continue if the agency genuinely provides that service there.

  • It may be used when a home's address supports that Entrevías reference. We do not apply it automatically to every listing in the area.

  • We review real terms and add appropriate negatives. We recheck them to avoid excluding valid buying or selling enquiries.

  • Audiences and ads must review stock status. We remove unavailable homes and respect tracking permissions.

  • Alongside clicks and forms, we connect enquiries to conversations and team-confirmed appointments. Contact quality guides budgets.

The Landing Agency team in the Barcelona office

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