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Google Ads for real estate agencies

Real estate Google Ads agency in Arganzuela, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Arganzuela, whoever searches “Atocha” or “Madrid Río” is often looking for a train or a walk, not a flat

The words that best name the district are also the ones that spend the most without bringing you clients. We pay for people looking to buy or value their flat, leave the rest out and tell you what each call has cost you.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in Arganzuela

The district's words are also those of travellers and walkers

“Atocha” is a station, “Madrid Río” is a park and “Matadero” is a cultural centre. Each of those words is typed by many people who do not want to buy a home: travellers, walkers, visitors to an exhibition. If you bid on them carelessly, you get the click and not the call. Real buyers mix them with other words: “flat near Madrid Río”, “living in Delicias”, “flat in Legazpi”.

That is why Arganzuela campaigns are built by neighbourhood with a long list of exclusions, reviewed every week. Separate from that is the lifelong owner in Acacias or Delicias, who asks what their flat is worth before deciding: we give them a valuation campaign, as we explain in winning owners.

1/4 Google Search · keywords

You pay for “flat in Delicias” and not “hotel near Atocha”

Each neighbourhood has its own buying searches. Hotels, tickets, exhibitions, walks and rentals are blocked before the campaign goes live, and every week we review what people typed before clicking to sharpen the list.

2/4 Valuation campaigns

The owner of a long-held flat wondering what it is worth

Whoever types “how much is my flat in Acacias worth” or “sell flat in Delicias” sees a valuation ad, requests it in a minute and the alert reaches your phone. You call while they are still comparing other agencies in the area.

3/4 Remarketing · YouTube and Display

The family who looked at a flat by the river and thought it over

Almost nobody calls the first time. Whoever saw a flat near Madrid Río on your website meets it again on YouTube, in Gmail and on the pages they read during the days they decide, and no longer.

4/4 Measurement and conversions

You know which neighbourhood and which search bring the calls

We measure every call and every form and match them with your visits and your deals. You will see whether Legazpi or Delicias does better, “Madrid Río” or the neighbourhood's name, and every month we move the money to what brings clients.

Arganzuela, neighbourhood by neighbourhood

The seven neighbourhoods of Arganzuela and their own ad

Each neighbourhood calls for its own words, headline and landing page. What you pay for in one does not work in the next.

  • ImperialBeside the river, with searches naming Madrid Río. You pay for “flat near Madrid Río” and exclude anything looking for a bike, a walk or a terrace.
  • AcaciasA neighbourhood of veteran owners. A valuation campaign suits it better than a sales one.
  • La ChoperaHousing searches near the park, mixed with those for Matadero. Buying searches are paid for and those for exhibitions and activities are dropped.
  • LegazpiA young professional buyer looking for a flat near Matadero and public transport. Ads with the neighbourhood in the headline and a clear listing.
  • DeliciasLong-established housing, with owners asking what their flat is worth and buyers looking for a bigger one. Two different ads.
  • Palos de la FronteraBlocks near Atocha, with searches containing the word “Atocha”. Hotel and ticket searches must be blocked so they do not eat the budget.
  • AtochaA large volume of traveller searches. A small budget tightly limited to “flat” and “living”, or none, depending on the portfolio you have.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

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Frequently asked questions about Google Ads in Arganzuela, Madrid

  • With words excluded from day one (hotel, hostel, ticket, station, timetable) and a weekly review of what was typed before the click. What spends and does not buy gets cut.

  • Yes. One campaign per neighbourhood, each with its own budget and landing page, to see which brings calls instead of splitting the money equally.

  • Sometimes. It is a word with a lot of walkers, but combined with “flat” or “living” it points to a buyer with intent. You pay for the combination and exclude the word on its own.

  • The ad appears when someone asks what their flat is worth and offers a simple valuation, with a budget separate from the sales one. The alert reaches your phone and you call while they are still deciding.

  • With the size and the park in the headline: “flat with more bedrooms beside Madrid Río”. And with remarketing once they have looked at a listing, so they see it again.

  • Google picks up whoever searches today; social ads show the home to whoever has not searched yet. You can see how we do it in Meta Ads for estate agents.

The Landing Agency team in the Barcelona office

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