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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Arganzuela, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A home near Madrid Río deserves more than another photo on your profile

In Arganzuela, the same home may interest someone already living in Delicias and someone comparing Madrid with other cities. We prepare ads that show the property, explain where it is and lead to its listing. Then we look at which messages end in a viewing, not how many hearts the post receives.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Instagram for selling in Arganzuela

From a walk by the river to a booked viewing

Posting a bright living room is not enough to describe an Arganzuela flat. Viewers need to know whether it is in Imperial by the Manzanares, near Matadero in La Chopera or a short walk from Atocha. These are different settings, and the listing should show the building and street as well as the rooms. On Instagram, a short video can start that conversation and finish it on your website, where buyers find the price, floor plan, availability and a direct way to book a viewing.

Owners also look at how you advertise other people's homes. If they see dark photographs, vague locations and unanswered questions, they will hesitate to entrust you with theirs. Every campaign therefore shows a real property with material approved by its owner and leads to a carefully prepared listing. Winning owners often starts by showing how you would treat their home, even before asking them for a valuation.

1/4 Reels · vertical video

A Reel that starts with the place and ends in the home

For a flat near Madrid Río, we first film the walk from the street, then the entrance, living room and details that set it apart. For Atocha, access to the station may matter more. The video is advertised to people who could view the property, even if they do not yet follow your account.

2/4 Stories · link to the listing

A Story with a direct route to the listing

The Story does not end on your profile or make buyers hunt through old posts for the flat. One tap opens the exact listing on your site, with the price and phone number visible. We keep purchase Stories separate from valuation Stories so each person reaches what they need.

3/4 Carousel · one house, several photos

A carousel that answers questions before the message

The first image places the home; the next ones show its layout, light, outside space and plan. We end with the neighbourhood and price. If the property is in Legazpi, we do not use a generic central Madrid image: people swiping want to recognise the area where they may live.

4/4 Direct messages

Messages that arrive with the home identified

We prepare answers with you about availability, costs and viewing times. When someone asks about a Delicias ad, your team knows which flat they saw and can carry on without asking them to repeat everything. We record whether that conversation became an appointment and which ad started it.

Seven neighbourhoods, seven scenes

What to show on Instagram in each Arganzuela neighbourhood

The image opens the door, but the location and a well explained listing let people decide whether a viewing is worthwhile.

  • ImperialIf you advertise a home by the Manzanares, show the real walk to Madrid Río and then the view from the property. A photograph of the park does not establish the distance.
  • AcaciasA family wanting to stay in the neighbourhood needs to recognise the street and layout before a fashionable format. A carousel with a plan and the main room helps more than a video without facts.
  • La ChoperaMatadero helps locate the surroundings, but the home remains the subject. The Story should link to that exact property's listing and to the viewing arrangements.
  • LegazpiFor a home near Matadero, a short video can show the route from the front door to the area. It then leads to full photographs, the price and the plan on your website.
  • DeliciasIf buyers compare several streets, show the facade, interior and a clear map. The ad must not confuse Delicias with the station or another district neighbourhood.
  • Palos de la FronteraProximity to Atocha may attract clicks from people looking only for transport. The ad copy makes clear this is a home for sale and takes them to its listing.
  • AtochaHere it helps to separate interest in living near the station from interest in travelling. The Reel shows the home and its street, and the message asks for a viewing, not a tourist enquiry.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Instagram Ads in Arganzuela, Madrid

  • No. A post mainly reaches people who already follow your account. An ad can show a specific home to people able to view it, and lets you measure which enquiries came from it.

  • Different homes need different formats. If the walk explains a home by the river, we make a video. If the plan and light say more, we try a carousel. The choice comes from the property, not an Instagram rule.

  • We agree what can be shown before publishing. We can use interiors, a plan and a less precise location. We do not promise privacy while showing a detail that identifies the property.

  • Yes. We give the neighbourhood and the details authorised by the owner. The listing says enough for buyers to assess a viewing without publishing information that should stay private.

  • Each ad leads to a specific listing and each message is linked to that home. Your team notes whether there was an appointment and a viewing. You decide with real enquiries, not video plays.

  • It can show how you present homes already entrusted to you and lead to a valuation. We keep that campaign separate from buyer ads: the audience, message and landing page all change.

The Landing Agency team in the Barcelona office

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