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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in central Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In central Madrid, the balcony sells before the spec sheet does

Wooden beams, high ceilings, balconies over the street: the buyer decides with their eyes, often from a phone. We prepare the ad for each home, choose who sees it and tell you how many messages and viewings each one has brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Instagram in central Madrid

Flats with character that are better understood on video

Flats in the centre look little alike: one has wooden beams, another high ceilings and tiled floors, another a penthouse with a terrace over the rooftops. A photo is not enough to tell that, and a one-minute vertical video is. Instagram is where many young and foreign buyers look at the area before writing to anyone.

We prepare each home as an ad: what is shown first, what text goes over it and who it reaches. It is aimed at those who want to live in the centre, those who invest and those who follow Madrid from another country, and each group is addressed in its own language. If your buyer is from abroad, it fits our solution for international clients.

1/4 Reels · vertical video

A Reel that climbs the stairs and opens the door

The video follows the order of a viewing: the entrance, the staircase of an old building, the living room with its high ceilings and the balcony over the street. It runs to people looking at homes in Madrid even if they do not follow you yet.

2/4 Stories · link to the listing

A Story with one tap to the listing

The story shows the flat in a few seconds and carries a “See the home” button. Whoever taps it lands on the listing on your website, with photos, price and phone number, and not on a profile where they would have to look for it.

3/4 Carousel · one house, several photos

A carousel with the before and after of the renovation

In the centre many flats are bought to renovate. A post with the current state, what can be done and the price makes it clear to whoever swipes whether it suits them, and whoever writes to you already knows what they are buying.

4/4 Direct messages

Messages in English at eleven at night

The buyer from abroad writes when they finish work, at their own country's time. We prepare with you the answers to what they always ask (whether it is still available, what the costs are, when it can be seen) in Spanish and in English, so you reply within a minute.

The centre, neighbourhood by neighbourhood

Six neighbourhoods and six ways to show a flat

What you show of a flat in Palacio is not what you show in Malasaña. Each neighbourhood calls for its own first image and format.

  • PalacioThe Royal Palace and the streets of the Madrid of the Habsburgs. A Reel that starts in the street and climbs to the flat helps introduce the area to someone who does not know it.
  • EmbajadoresLavapiés, with a lot of street life. Reels with the surroundings first and the flat afterwards, for the young buyer who buys the neighbourhood.
  • CortesHuertas and the Barrio de las Letras: balconies over streets with history. A carousel with the balcony, the living room and what you see from the window.
  • JusticiaChueca, with atmosphere, shops and renovated buildings. Stories with a short walk along the street and a direct button to the listing.
  • UniversidadMalasaña, with a young buyer who lives on Instagram. A carousel with the before and after of a small flat's renovation.
  • SolAround the Puerta del Sol, small flats within walking distance of everything. A short Reel with the walk to the square, shown to people looking at homes and not at trips.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Instagram Ads agency in Madrid21 districts

  • Retiro

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Frequently asked questions about Instagram Ads in central Madrid

  • You do not need a film crew. A well-ordered vertical video, in natural light and without rushing, does the job. For higher-value homes a professional is worth it, and your team can film the rest with our guidelines.

  • Yes. The living room, the balcony and the neighbourhood are shown without the façade or the number. The owner decides what is seen and the address is given at the viewing.

  • It works to reach the person looking for that home: a young buyer, an investor or someone who wants a second home. Many of them write before they call, which is why messages matter so much.

  • We prepare English answers for what is always asked and leave them ready to use. For anything unforeseen, the message is passed to someone who does speak it.

  • How many messages arrive, for which flat and how many end in a viewing. We do not count “likes”: we count people who ask.

  • Instagram shows the home to people who have not searched yet and Google Ads picks up those searching today. With flats full of character, it is worth starting with Instagram and adding Google once you know which home is asked for most.

The Landing Agency team in the Barcelona office

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