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Email marketing for real estate agencies

Real estate email marketing agency in central Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your next sale in central Madrid may already be on your contact list

Every year buyers pass through your agency who asked about a penthouse, a flat to renovate or a building and never heard from you again. We organise that base, write to them about what really interests them and let you know when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Email marketing in central Madrid

Few flats and many enquiries that get lost

In the centre a lot of enquiries come in and few deals come out: few flats, many agencies and buyers who compare for months. Someone who asked about a flat in Justicia a year ago may still be looking today, and someone who came from abroad to see Palacio may come back. Those contacts already know you. They only lack an email at the right time.

Email is the channel where you decide what they see. You do not compete with a portal or another agency on the same screen: you write to someone who gave you their address and tell them what is happening in their neighbourhood. With owners it works the same way, and we link it to what we do in winning owners.

1/4 Contact base · lists

Buyers, owners and investors, each on their own list

We gather the contacts you have scattered between your management software, your email and the portals, remove the duplicates and split them by what they want: a flat to live in the centre, a building to renovate, a second home or an owner considering selling. Each list receives its own.

2/4 Newsletter · your market

A newsletter about the centre, told by you

One email a month with what is moving in Sol, Cortes or Universidad: which flat has come up, what has sold and a useful guide, such as what to check before buying in an old building. With your brand and your voice, without the templates seen everywhere.

3/4 Automatic alerts · buyers

A penthouse comes in and we write to whoever is looking for it

When you win a property, it is matched with what each buyer asked for (neighbourhood, terrace, price) and we write to them the same day. Before they see it on a portal, they see it in your email. In a market of few homes, arriving first counts.

4/4 Reactivating contacts

The buyer from a year ago who asks for a viewing again

Almost every base holds people who were left without the right home. With a few emails designed for them, with what is new in the area and without pushing, some reply, ask about a flat and ask to see it.

The centre, neighbourhood by neighbourhood

The six neighbourhoods of Centro and the list for each

One list per neighbourhood lets you write what each one wants to read. This is how your base is divided.

  • PalacioBuyers from abroad who asked about a historic building. An English list, with news of distinctive flats and just a few lines.
  • EmbajadoresInvestors and young buyers who were looking at small flats to renovate. Emails with modestly priced flats and the renovation explained.
  • CortesWhoever looked for a charming flat and compared it with Chueca. A newsletter that tells the differences between neighbourhoods and flags what is new.
  • JusticiaContacts who asked about Chueca, to live in or to rent out. The two intents are separated so you do not write them what they do not want.
  • UniversidadYoung buyers interested in Malasaña. Short emails, with a large photo and a clear link to the listing.
  • SolEnquiries from people who want to be right in the centre. Automatic alerts for a small, well-connected flat as soon as it enters your portfolio.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in central Madrid

  • It depends on the consent they gave and on what you told them when collecting it. We review your base with you, separate who you can write to and who not, and ask the doubtful ones for permission with a clear first email.

  • Yes. A short but tidy base gives more than a long, mixed one, and every central deal is worth a lot. The first step is cleaning it and splitting it by what each person wants.

  • In theirs. If they asked in English, they receive the newsletter and alerts in English, with the neighbourhoods as they know them. We link it to our solution for international clients.

  • Not if it is well tuned: it only goes out when a flat comes in that fits what that person asked for, and with a cap on emails. If it does not fit, it is not sent.

  • You do not need to sell much: tell what is happening in the area, one flat worth seeing and a useful guide, and add your deals when you have them. We write it with you.

  • We follow each email through to the viewing: who opened it, who asked to see a flat and how many viewings ended in a deal. Each month you see it by contact name and by list.

The Landing Agency team in the Barcelona office

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