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Meta Ads for real estate agencies

Real estate Meta Ads agency in central Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of a central flat does not look for an agency, but scrolls Instagram every day

In Sol, Lavapiés or Chueca there are flats that have stayed in the same family for years. When someone decides to sell, they call the agency they already know. With Meta Ads that agency is you: your deals, your neighbourhood and an easy way to ask you for a valuation.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Meta Ads in central Madrid

A market of few homes where being known matters

In the centre there are few homes for sale and many people who could sell them: heirs of flats in Embajadores or Justicia, owners of old buildings, small investors who bought years ago to rent out. None of them searches for an agency on Google on an ordinary Tuesday. All of them pass through Instagram and Facebook, and that is where they should already know who you are the day they think about it.

On the other side are the buyer from abroad, who follows central Madrid from another country, and the young professional who wants to live close to everything. With Meta Ads you reach all three without waiting for them to type your name. And if you also want to work owner acquisition seriously, what we explain here fits with winning owners.

1/4 Your database and your website

Your ads, in front of people who already know the neighbourhood

We start from your contact base and from people who have already visited your website: we show them your sales in Palacio or Justicia so they come back. In the rest of the district, Meta learns from every contact that ends in a viewing and looks for people similar to those who already write to you.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels, wherever the owner writes from

Your ads run in the Feed, Stories and Reels of Instagram and Facebook. Every week we move the money from the placement that gives no enquiries to the one that does, and we check which format people who live in the centre prefer.

3/4 Creative testing

The balcony over the square, against the video of the building

At the same time we run a photo of a balcony, a video walking through the building's staircase and courtyard, and a carousel with the before and after of a renovation. With the same audience and the same money you see which one makes the owner write. That one stays; the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM, all the way to the viewing

Every enquiry enters your CRM at once and every step it takes, whether call, appointment or viewing, goes back to Meta. That way it learns which profile ends up viewing a central flat and looks for more like it, not for people who only fill in a form.

The centre, neighbourhood by neighbourhood

The six neighbourhoods of Centro and who you show your ads to

The audience of one neighbourhood is not the next one's. Each calls for its own message, its own image and its own reach.

  • PalacioThin supply and a buyer who follows the area from abroad. Ads with the building's façade and the text in two languages, aimed at the countries where you have clients.
  • EmbajadoresLavapiés: small flats, many inherited or held by small investors. A valuation ad for owners in the area and a buying ad for young people.
  • CortesThe Barrio de las Letras and Huertas, with flats full of character. It is worth testing Reels with neighbourhood life next to the photo of the living room.
  • JusticiaChueca and the Salesas. A young professional audience that follows the area on Instagram: you can test ads with the streets and the renovations of your flats.
  • UniversidadMalasaña, with neighbourhood life and shops. The homes are shown to people who live nearby and could recommend you or sell.
  • SolThe most touristy area, with few homes and a lot of footfall. The reach is narrowed so the ad reaches buyers and not visitors.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Meta Ads agency in Madrid21 districts

  • Retiro

Other services in central Madrid9 services

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Frequently asked questions about Meta Ads in central Madrid

  • With ads about your recent sales in their neighbourhood and a simple valuation. They do not expect a sales pitch, they expect to see that people know you. We link it to our solution for winning owners.

  • Yes. You choose the countries and the language of the ad, and the landing page is in that language. It is a different campaign from the owners one, with its own budget.

  • Yes, because each deal is worth a lot and the audience is small and easy to locate. We start with a modest budget and it grows when you see viewings.

  • Photos and details of your flats, access to your CRM and, if you want to use it, your contact base. We prepare the ads and the measurement.

  • If they have visited your website, they are shown your neighbourhood portfolio again. If not, we limit how many times they see it so the ad neither annoys nor wastes money.

  • Google picks up people already searching; Meta reaches people who have not searched yet. In the centre they complement each other: with Meta you introduce yourself to owners, and with Google Ads for estate agents you pick up the one already asking what their flat is worth.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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