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Meta Ads for real estate agencies

Real estate Meta Ads agency in Latina, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Latina the owner is not looking for you, but does see the name of their neighbourhood in your ad

Nobody looks for an agency until they decide to sell; until then, they scroll through Instagram and Facebook. We show them your sales in Aluche, Campamento or Las Águilas, and show whoever wants to buy in the south-west the homes you have. And we measure all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who sees your ads in Latina

An ad with the name of their neighbourhood reads differently

In Latina many people have lived where they live for years: blocks where the neighbours know each other and communities where hardly anyone has left. An ad that says “we have sold in Aluche” or “we value your flat in Las Águilas” reads differently from one that says “Madrid”. With Meta you can choose the area and show your sales near their front door.

On the other side is the buyer: families from the district itself and from the towns of the south-west who want to change flat, and people who search near public transport. They get another ad and another listing. Whoever is already searching is picked up by Google, as we explain in Google Ads for real estate agencies.

1/4 Your database and your website

Your Latina sales, in front of whoever lives in your neighbourhood

We start from your client base and from whoever has already visited your website. In the rest of the district, Meta learns from every contact that ends in a viewing and shows your ads to people like them: the neighbour who asks for a valuation, not the browser.

2/4 Placements · Feed, Stories and Reels

The budget goes where the owner writes

Your ads appear in the Feed, Stories and Reels of Instagram and Facebook. If in Aluche they write from Stories and in Campamento from the Feed, the money moves there. We review it every week.

3/4 Creative testing

Three ads from your neighbourhood compete and one stays

A photo of a refurbished block, a video of the walk to the Aluche interchange and a carousel with your latest sales go out at the same time. With the first data you see which one makes the owner write, and that one stays.

4/4 Pixel and Conversions API

From the ad to your CRM and to the viewing, without losing anyone

Every contact goes into your CRM straight away, and every step (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a flat in Latina and looks for more like them, not just people who fill in a form.

Latina, neighbourhood by neighbourhood

Who sees what, neighbourhood by neighbourhood

The audience of an ad changes from one neighbourhood to the next. This is how we think about each of the seven in Latina.

  • AlucheA big, busy neighbourhood. Ads with your sales for the owner and flats near public transport for the buyer.
  • CampamentoFamilies who value the park and the school. A short video of the surroundings of the Casa de Campo, for south-western households wanting more space.
  • Cuatro VientosA small neighbourhood with a short audience. A tight radius around it makes sense, rather than spending on people who live far away and do not know it.
  • Las ÁguilasNeighbours of many years. An ad for your latest sale in the neighbourhood, carrying its name, for those who live nearby.
  • Los CármenesOwners of flats in older blocks. A simple valuation ad, for someone unsure about selling.
  • LuceroAn inland neighbourhood where word of mouth counts. Your sales near their street, with the neighbourhood name, so that when they decide to sell they already know who you are.
  • Puerta del ÁngelClose to the centre and aimed at those who search for location. Shown to people who look at Centro and Moncloa, with the flat as the protagonist and not the district.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Meta Ads agency in Madrid21 districts

  • Retiro

Other services in Latina, Madrid9 services

Google AdsLatina Instagram AdsLatina Facebook AdsLatina ChatGPT AdsLatina Real estate SEO and AILatina Artificial intelligenceLatina Email marketingLatina Web designLatina Web developmentLatina

Frequently asked questions about Meta Ads in Latina, Madrid

  • The area is marked on the map around the neighbourhood and the ad is only shown to those who live or pass through there. Meta does not know who owns a home, so the message does the work: your sale in their neighbourhood and a valuation.

  • The ads also appear on Facebook. How the budget is split between the two networks is decided by results and not by a prior idea: the money goes where people write.

  • They are shown your homes and your sales again. Someone who viewed a listing and did not call often comes back if you remind them of the flat, and your website’s pixel lets the ad be shown to those visitors.

  • A small neighbourhood gives few contacts, so it is judged by contacts and viewings, not clicks. We look every week and decide with real data when to switch an ad off and when to let it run.

  • Your latest sales in the neighbourhood, photos of your homes and, if you have one, your client base. With that we build the ads; your team only has to answer whoever writes.

The Landing Agency team in the Barcelona office

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