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Meta Ads for real estate agencies

Real estate Meta Ads agency in Arganzuela, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Arganzuela, whoever will buy or sell later already scrolls Instagram and Facebook

The owner in Delicias or Acacias does not look for an agency until they decide, and the family comparing neighbourhoods has spent weeks looking at flats on their phone. With Meta Ads, by the time they get going they already know your name: your deals, your neighbourhood and an easy way to ask you for a valuation.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Meta Ads in Arganzuela

A neighbourhood district decided by recommendation and by sight

In Arganzuela many people sell and buy within their own circle: the one moving up without leaving the neighbourhood, the one inheriting their parents' flat in Delicias, the young couple comparing the centre with the river. None of them opens Google to type an agency's name. All of them see ads go by on Instagram and Facebook, and that is where you want to be known.

With Meta Ads you introduce yourself to all three with what you have: real homes, deals closed on their street and a team with a face. And since word of mouth counts in a neighbourhood, each ad is measured through to the viewing. If you also want to work owner acquisition, see winning owners.

1/4 Your database and your website

Ads for people who already know your name, and for people like them

We start from your contact base and from people who have visited your website, and show them your sales in Legazpi or Delicias. And in the rest of the district, Meta looks for people with the same profile as those who have already ended up viewing a flat with you.

2/4 Placements · Feed, Stories and Reels

Where it is decided: Feed, Stories or Reels

Your ads run on Instagram and Facebook, in the Feed, Stories and Reels. Every week the money moves from the placement that gives no enquiries to the one that does, and we check whether the Arganzuela family responds more to video or to a photo.

3/4 Creative testing

The park from the balcony against the way to the station

At the same time we run a photo with the view of the park, a video of the walk from the front door to Madrid Río and a carousel with the floor plan. Same audience and same money. With the first data we see which one makes someone write: that one stays and the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM, and from your CRM back to Meta

Every enquiry enters your CRM instantly, and every step (call, appointment, viewing) is reported back to Meta. That way it learns which family ends up viewing a flat in Arganzuela and looks for more like it, not just people who fill in a form.

Arganzuela, neighbourhood by neighbourhood

The seven neighbourhoods of Arganzuela and who you show your ads to

The audience of one neighbourhood is not the next one's. Each calls for its own message, image and reach.

  • ImperialHousing beside the river, with neighbours who want a park and a walk. Ads with Madrid Río in the image, for local families and young couples.
  • AcaciasA neighbourhood of lifelong residents. A valuation ad with your sales on the surrounding streets.
  • La ChoperaA quiet area beside Matadero. Short videos of the surroundings for people who live nearby and want to change flat without changing neighbourhood.
  • LegazpiYoung professionals in a neighbourhood that has changed with Matadero. Ads with a large photo and a clear floor plan.
  • DeliciasVeteran owners and families moving up. One ad for each group, with the same neighbourhood and a different message.
  • Palos de la FronteraA neighbourhood of blocks near Atocha. Reach adjusted to residents and to people who work or travel nearby, with the flat's listing one tap away.
  • AtochaPeople from other cities pass around the station. The reach is limited to Madrid residents and to the countries where you have buyers.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in Arganzuela, Madrid

  • Yes, because it reinforces the recommendation: someone who hears about you in the street then sees you on Instagram with real deals from their neighbourhood. The two together build trust.

  • Yes. We can start from your client base and from people who have already visited your website. That reaches those who already know you and, afterwards, people with a similar profile.

  • The one who is still unsure: they ask what it is worth, request a valuation and commit to nothing. It is an early contact and needs handling calmly, not hurriedly.

  • Yes. We start with what you have best prepared (a recent listing, a home with good light) and add formats according to the data.

  • Each enquiry enters your CRM with the ad it came from, and you see which ad ends in a viewing. Every month we tell you.

  • Google picks up whoever searches today (“flat near Madrid Río”, “how much is my flat worth”) and Meta introduces you to whoever is not searching yet. For the first, see Google Ads for estate agents.

The Landing Agency team in the Barcelona office

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