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Email marketing for real estate agencies

Real estate email marketing agency in Chamartín, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The buyer who ruled out a Nueva España flat may still be looking in Chamartín

A viewing that did not become a purchase leaves useful information: which neighbourhood buyers wanted, which home did not fit and why. We organise that memory in your contact list and write only when a property or answer deserves their attention.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The conversation after a viewing

Not everyone interested in Chamartín wants the same home

A family who viewed a Ciudad Jardín house may still be waiting for a garden that suits their life. Another person asked about a Castilla flat because they use the station each week. A Prosperidad owner asked about selling but first wanted to know where they would move. If all three receive the same email about the same home, your list stops helping and becomes noise. We keep the needs they expressed, check whether we may write and separate owners from buyers.

Email does not replace a call your team should make. It maintains a useful relationship between viewings: alerting someone to a new home, explaining a change to a property they considered or answering a question that arises while comparing areas. We include no unsourced average prices and do not promise that a home will rise in value. If your agency knows El Viso or Hispanoamérica well, that knowledge can appear in a specific message signed by a real person. Such care also supports buyers from abroad when the email language matches their enquiry.

1/4 Contact base · lists

A contact list that remembers what each person asked for

We bring together contacts from the CRM, website and portals and remove duplicates. We note whether someone wants a family flat, a low-rise house or convenient access to Chamartín-Clara Campoamor. We check permission to write, too. An old viewing alone does not authorise a new campaign.

2/4 Newsletter · your market

A market email without invented figures

The newsletter may discuss a transaction your team knows, a newly listed home or a question about life near the Bernabéu. The text separates checked facts from commercial opinion. Readers know who signs it and whom to answer if they want to discuss their property.

3/4 Automatic alerts · buyers

A new home reaches the buyer waiting for it

When you take on an El Viso property, we compare it with expressed preferences: home type, budget and requirements. Someone who asked for a garden receives the listing if there really is one. Someone who asked for a flat near the station does not receive it simply because it too is in Chamartín.

4/4 Reactivating contacts

Reconnect without pressing someone who has moved on

A short message asks whether the search is still open and offers to update their requirements. If they have bought, we stop sending homes. If they want to continue, the agent sees the earlier conversation and can suggest a relevant viewing without starting again.

Chamartín in your CRM

Six neighbourhoods and different reasons to write again

Area of interest is stored with property type and the buyer's timing. The district name alone does not explain a preference.

  • El VisoA house with a garden may interest someone who explicitly requested one. The email listing confirms that the garden belongs to the property, not just a photograph of the surroundings.
  • ProsperidadIf a person compared flats to renovate, the next alert includes condition and plan. We cannot infer their interest merely because they opened a listing.
  • Ciudad JardínSomeone who viewed a low-rise house may want to keep that property type. Recording why they ruled out the first prevents an almost identical suggestion.
  • HispanoaméricaAn enquiry about living near the Bernabéu deserves a listing with a precise location. The email can also answer practical questions left after the viewing.
  • Nueva EspañaA family needing another bedroom expects layout and plan, not just fresh photographs of a flat of the same size.
  • CastillaFor someone who uses the station, an available home is presented with its checked location. We do not assume a travel time we have not measured.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in Chamartín, Madrid

  • We first check what permission we have to write and whether the information is still relevant. A viewing is not consent to every commercial message.

  • We record the property type and what the person said in the conversation. If we do not know, we ask before sending a series of unsuitable homes.

  • No. It can explain a new home, a sale you know or a frequent question. We do not publish market figures without a source you can defend.

  • We update their status and stop sending purchase suggestions. If they want to stay in touch for another reason, that preference is recorded separately.

  • Yes, if that was the language of their enquiry and the content has been checked. Translating the subject while leaving the property listing in Spanish is not enough.

  • The link identifies the home, the CRM keeps the reply and your team records the appointment. We review that sequence, not merely whether the message was opened.

The Landing Agency team in the Barcelona office

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