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Email marketing for real estate agencies

Real estate email marketing agency in Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your Madrid list, every contact is still looking at one district: write to them about that one

We organise your contacts by district, by what they look for and by language, write to them with what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The Madrid list, district by district

Almost nobody opens one email for the whole list: the district rules

In a Madrid agency's list there are contacts who looked at very different districts: whoever asked about Salamanca, whoever wanted more space in Hortaleza, whoever looked in Carabanchel for a first home. None of them has left: they just stopped hearing from you. In a city of 3,506,730 inhabitants (INE, 2025) many people compete for their attention, and a generic email gets lost.

First we organise: we remove duplicates, separate buyers, owners, investors and clients from abroad, and note each one's district and language. Then each group receives its own, and the owner who replies is told about valuing their home, within the solution for winning property owners. We only write to those who have given permission. This is how it is organised by district:

Centro District A list of whoever asked for flats in the old town: emails with finished renovations and what sells in the neighbourhood, without the house they never looked at. Arganzuela District Contacts who asked about Atocha or Legazpi receive the area's new home the same day you win it, before it appears on a portal. Retiro District A newsletter with what sells next to the park and a guide for whoever is thinking of moving there, in your tone and under your name. Salamanca District Heirs and investors, in separate lists: to the first, how to value the building; to the second, what has sold nearby. Chamartín District Families who looked for more space: an alert when a house with a garden or a large flat comes in, with the nearby school and transport. Tetuán District Whoever asked for a flat near the Castellana and did not buy receives, months later, a few emails with new homes and price changes. Chamberí District Automatic alerts for whoever looked for a building with a lift: a home that matches what they asked for comes in and your email reaches them that same day. Fuencarral-El Pardo District A big district, two lists: a house in Mirasierra or El Pardo and a flat in La Paz or Peñagrande. Each reads a different email. Moncloa-Aravaca District Buyers of houses in Aravaca and Valdemarín: one email a month with what is selling and what access each area has. Latina District First-home contacts: emails with flats that fit their budget and with what each neighbourhood costs. Carabanchel District Whoever asked about Vista Alegre or Opañel and was left without a home receives an email when one that fits comes in. Usera District A dedicated list for the neighbourhood's owner: a valuation email with what has sold near their home. Puente de Vallecas District Contacts from a while back who looked for a flat at a fair price: a few emails with new homes reactivate those still looking. Moratalaz District Owners who have lived in their flat for years: a guide on how much their home is worth and what a buyer looks at in Moratalaz. Ciudad Lineal District Two lists: a low-rise house on Arturo Soria and a flat in Ventas or Concepción. The buyer of one does not read what is meant for the other. Hortaleza District Whoever asked for new-build information receives every update on the development: a price change, an open-house day. Villaverde District A local list of first-home buyers: an alert the same day a flat comes in in San Cristóbal or Butarque. Villa de Vallecas District Contacts interested in the Ensanche: follow-up on the development, with the updates you confirm. Vicálvaro District Whoever looked at El Cañaveral and did not decide receives a neighbourhood guide and an alert when new homes come up. San Blas-Canillejas District A list for Simancas, Rosas and Canillejas, with one email a month on what has sold in the neighbourhood. Barajas District Contacts who work near the airport: emails with homes in Alameda de Osuna and in the old town.
1/4 Contact base · lists

Every contact, in the list of the district they looked at

We gather what you have scattered across your management software, email, portals and spreadsheets, remove duplicates and separate buyers, owners, investors and clients from abroad. Each one is tagged with the district they looked at, so nobody receives a home they were never interested in.

2/4 Newsletter · your market

One email a month with what has sold in your district

What has happened in the neighbourhood, the home worth a look and a useful guide for whoever is thinking of moving within Madrid. With your brand and your tone: a buyer in Chamartín does not read the same as one in Latina.

3/4 Automatic alerts · buyers

A home comes in and we write to whoever was looking for it, the same day

When you win a property, it is matched with what each buyer asked for (district, price, bedrooms) and your email reaches them. Before they see it on a portal, they see it in their inbox. You get the alert when someone asks for a viewing.

4/4 Reactivating contacts

Contacts from months ago who ask again

Many lists hold people who asked about a district and were left without the right home. With a few emails designed for them, some reply, ask about a new home and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around the capital

Near Madrid

Your Madrid list surely holds contacts who were also looking at Leganés, Coslada or Alcorcón. If your agency works there, each city gets its own list:

  • Pozuelo de Alarcón
  • Leganés
  • Coslada
  • Alcorcón
  • Getafe
  • Alcobendas

Real estate email marketing agency in Madrid21 districts

  • Retiro

Other services in Madrid9 services

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Frequently asked questions about email marketing in Madrid

  • It is worked out from what they viewed on your website and what they asked you. With the rest, the first email asks which area they look for, and their answer goes onto the contact's record.

  • No. One list per type of contact is enough, with the district as a tag. That way the same buyer can be interested in two districts without being duplicated.

  • They are marked and stop receiving home alerts. You write to them only if one day they may sell again or recommend you.

  • The frequency is lowered and another subject line and another type of message are tried. If they still do not respond, they are removed from the list so as not to harm your reputation as a sender.

  • Yes. When you win it, it is matched with what each contact asked for and your email reaches them. The advantage is that they see it before they do on a portal.

  • Each email carries its district tag. The monthly report shows you the replies and viewings from each one, and you see where it pays most to write.

The Landing Agency team in the Barcelona office

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