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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Every district of Madrid has its own image, and every home its own video

We prepare each property's ad as a video, a story or a carousel, choose who sees it and answer whoever writes. We tell you which messages and viewings each one has brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Madrid, in vertical

Every district looks different, and the ad has to show it in five seconds

Instagram does not reward the spec sheet, but what is seen at first glance. In Madrid that changes from one district to another: the staircase of a period building in Chamberí, the terrace of a penthouse in the centre, the garden of a house in Aravaca, the park from the balcony of a flat in Moratalaz. Shown the way you would show it on a viewing, the home reaches whoever looks for housing in that area even if they do not follow you.

Each property gets its ad and its audience, and someone who answers when people write. In a city of 3,506,730 inhabitants (INE, 2025) that weighs more than the number of followers. If you also want to reach the owner who is not yet thinking of selling, Meta Ads is added. This is how it looks by district:

Centro District A Reel that climbs the staircase of the building and steps out onto the terrace. For the small renovated flat, a carousel with the before and the after. Arganzuela District A Reel that leaves the entrance and reaches the balcony, with Madrid Río in the background if it shows. A story with the “See the home” button leading to the listing. Retiro District The Reel of a flat next to the park starts with the living room in natural light. A carousel with the high ceilings and the floors, which is what wins people over. Salamanca District A slow video: the building, the entrance and the main living room. Whoever writes a message asks about costs and availability, and you already have the answers ready. Chamartín District The Reel of the house with a garden and of the street to the school. A carousel with photos of the garden and the bedrooms and the price at the end. Tetuán District A short Reel, with the price in the first sentence and the metro a step away. Designed for whoever compares several flats in a few hours. Chamberí District A story with the building's entrance and the button to the listing. A carousel with the façade, the living room and the detail of the mouldings. Fuencarral-El Pardo District The Reel of the house with its surroundings: the El Pardo woodland or the street in Mirasierra. Each neighbourhood calls for its own video. Moncloa-Aravaca District A Reel of the house with a garden in Aravaca and a carousel of the flat near Argüelles. Two formats for two buyers. Latina District The Reel of the family flat with the living room and the nearby park. Messages with the usual questions are answered within a minute. Carabanchel District Stories with the façade and the price, and the button that leads to the listing with your phone. Whoever pauses on Opañel or Comillas sees the whole home in one tap. Usera District A carousel with façade, living room and kitchen, and the price at the end. Whoever swipes to the last photo already knows whether the home suits them. Puente de Vallecas District A neighbourhood Reel with the home and its streets. Whoever writes gets an answer before asking another agency. Moratalaz District The Reel of the flat with the park from the window. For the owner in doubt, a story about how much their home is worth. Ciudad Lineal District A Reel of a low-rise house with a garden on Arturo Soria and a carousel of the flat in Ventas. One format for each type of home. Hortaleza District A video of the new development with the shared areas and a carousel with the floor plans. Stories that lead to the listing. Villaverde District A carousel with façade, living room and price for the neighbourhood flat. Prepared answers on costs and availability. Villa de Vallecas District A Reel of the new home in the Ensanche with the street and the green areas. For Santa Eugenia, a carousel of the finished flat. Vicálvaro District A video of the flat in El Cañaveral with the neighbourhood in the background. A story with the button to the listing if it is a development. San Blas-Canillejas District The Reel of the flat from the front door to the living room, in the order of a viewing. Messages are answered at once. Barajas District A Reel of the house in Alameda de Osuna with its green areas and a carousel with the price at the end. Whoever writes gets an answer immediately.
1/4 Reels · vertical video

A Reel that walks through the home like a viewing, from the door to the terrace

Façade, entrance, living room and views, in the order in which you would show the property. In Madrid the penthouse starts with the terrace and the Chamberí building with its entrance. It is advertised to whoever looks for housing in your district even if they do not follow you.

2/4 Stories · link to the listing

From the story to the listing, with the price and your phone one tap away

A story with the home and a button: whoever taps it lands on your website's listing, with gallery, price and a phone at hand, and not on a profile full of posts where they would have to hunt for it.

3/4 Carousel · one house, several photos

A carousel for the building with many details

Façade, living room, kitchen, main bedroom and, at the end, the area and the price. Whoever swipes to the last photo already knows whether it suits them. For a building with high ceilings or a renovated flat, it is the format that lets you show the details.

4/4 Direct messages

Whoever writes a message gets an answer within a minute

Many buyers do not call: they write. We prepare with you the answers to what they always ask (whether it is still available, when it can be seen, how much the costs are) so you can reply before they ask another agency in Madrid.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around the capital

Near Madrid

Whoever looks at a Madrid home on Instagram also comes across those in Pozuelo, Getafe or Alcobendas. If your agency sells them, each city gets its own videos:

  • Pozuelo de Alarcón
  • Leganés
  • Coslada
  • Alcorcón
  • Getafe
  • Alcobendas

Real estate Instagram Ads agency in Madrid21 districts

  • Retiro

Other services in Madrid9 services

Google AdsMadrid Meta AdsMadrid Facebook AdsMadrid ChatGPT AdsMadrid Real estate SEO and AIMadrid Artificial intelligenceMadrid Email marketingMadrid Web designMadrid Web developmentMadrid

Frequently asked questions about Instagram Ads in Madrid

  • No. Those with something to show in motion (a terrace, a garden, a renovation) gain from video. The rest do better as a carousel, which is cheaper to produce.

  • By showing what the buyer is going to live: the street, the park, the metro stop. An ordinary home well told reaches whoever is looking for exactly that.

  • It helps, especially at the end of the carousel. Whoever writes to you knows what it costs and fewer messages come from people who cannot afford it.

  • Yes, if the ad shows the neighbourhood and the price and the audience is limited to people in the area and its surroundings. A luxury home is not needed for it to work.

  • It is switched off as soon as you mark it as sold, so nobody asks about a home that no longer exists and no more money is spent on it.

  • One or two of your best properties are enough to begin. With the first data we see which type of home and format attract messages, and the next ones are prepared.

The Landing Agency team in the Barcelona office

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