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Real estate Google Ads agency in Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Madrid you pay for the district you work, not for the whole city

Portals and big networks bid on “flats in Madrid”. Your agency chooses a district, a type of home and a type of client, leaves out whatever only spends money and knows what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

How people search in Madrid

Twenty-one districts and one rule: every euro goes to a district you know

Madrid has 3,506,730 residents (INE, 2025) and home searches mix buying, renting, rooms and new build. A generic click on “flats in Madrid” costs money and brings in anyone. Serious buyers type the district, the neighbourhood or the street, and often compare two or three before calling.

That is why we build one campaign per district, with its own ad, its landing page and its list of excluded searches. For the owner who wants to know what their home is worth we dedicate another, with its own budget: it is the basis of winning property owners. This is how it is split:

Centro District You pay by neighbourhood and for “renovated” or “to renovate”. Room rentals are blocked: they fill the counter without bringing buyers. Arganzuela District Atocha, Legazpi and Delicias attract people buying to live near the train and the river. One ad per neighbourhood and rental searches left out. Retiro District Searches for flats in period buildings next to the park. You pay for “buy” with the neighbourhood first and set aside people who only look at rentals. Salamanca District Big networks and the district's own agencies bid here, so it pays to bid only on purchases with a neighbourhood or street in the phrase. Chamartín District Family searches with “school” and “terrace”. One ad for whoever moves for work and another for whoever sells and moves up. Tetuán District Price and transport rule. Purchase ads naming the neighbourhood and a valuation for whoever sells near the Castellana. Chamberí District People buy by neighbourhood and by type of building. The purchase campaign is kept apart from the valuation one, because an heir searches differently from a buyer. Fuencarral-El Pardo District A huge district: one campaign per area (Mirasierra, Peñagrande, La Paz) and not one for everything. Anything that is not a purchase is blocked. Moncloa-Aravaca District Near the university, room searches abound: they are blocked. In Aravaca and Valdemarín you pay for houses and for a school nearby. Latina District Searches for family flats next to the metro. A small campaign, and a valuation ad for whoever sells to buy something bigger. Carabanchel District Vista Alegre, Opañel and Comillas are searched with the price first. You pay for purchases and valuations; rentals stay out. Usera District Purchase ads with the neighbourhood in the text (Orcasitas, San Fermín, Almendrales), a light page for mobile and a valuation for the neighbour who sells. Puente de Vallecas District A flat at a fair price in a long-standing neighbourhood. You pay for “buy” with the neighbourhood name and block whatever looks for rentals. Moratalaz District Whoever has lived in their flat for years asks what it is worth before calling anyone. Here the valuation ad works better than the sales one. Ciudad Lineal District Arturo Soria calls for its own ad for houses; Ventas and Concepción, for flats. Two small campaigns instead of one big one for the whole district. Hortaleza District New build and long-standing housing in the same district. One purchase ad for each and another valuation ad for whoever sells to move. Villaverde District Local searches on price and square metres. A small campaign, checked every week: spending goes up only if calls arrive. Villa de Vallecas District The new-build buyer in the Ensanche compares developments: one ad per development. For the neighbour selling in Santa Eugenia, a valuation. Vicálvaro District El Cañaveral and Valdebernardo are searched by name. You pay to buy there, leave out the rest and each neighbourhood gets its own small campaign. San Blas-Canillejas District Searches by neighbourhood and by transport. Purchase ads for Simancas, Rosas and Canillejas, and a valuation for the owner who has lived there for years. Barajas District Alameda de Osuna and the old town are paid for separately. Next to the airport, the landing page answers what people ask: access and noise.
1/4 Google Search · keywords

You pay for “flat in Salamanca” and let “room in Madrid” go by

We group searches by district, neighbourhood and type of home. Purchase searches that name a specific place get their own ad and page. Rooms, rentals, jobs and portal names are left out from day one, and every week we review what was typed before each click.

2/4 Valuation campaigns

The owner who inherits or wants to change district

Whoever sells in Latina to buy in Chamberí, or inherits a flat and does not know what to do, types “flat valuation” before calling an agency. They see your ad, request the valuation in a minute and your phone gets the alert before the big network's does.

3/4 Remarketing · YouTube and Display

The buyer who compared three districts and called nobody

In Madrid it is normal to look at Chamberí, Retiro and Chamartín at once. The buyer who left your website without calling sees the home again on YouTube, in Gmail and on the sites they read, until they decide, and your name is still there.

4/4 Measurement and conversions

You know which district fills the diary

We record every call and every form from the campaigns and compare them with your viewings and your sales. You see which district brings you clients and which only counts clicks, and every month the money moves to where things sell.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Outside the capital

Near Madrid

Many Madrid buyers also look at Pozuelo, Alcorcón or Alcobendas. If your agency sells there, each town gets its own campaign:

  • Pozuelo de Alarcón
  • Leganés
  • Coslada
  • Alcorcón
  • Getafe
  • Alcobendas

Real estate Google Ads agency in Madrid21 districts

Other services in Madrid9 services

Meta AdsMadrid Instagram AdsMadrid Facebook AdsMadrid ChatGPT AdsMadrid Real estate SEO and AIMadrid Artificial intelligenceMadrid Email marketingMadrid Web designMadrid Web developmentMadrid

Frequently asked questions about Google Ads in Madrid

  • In two or three, the ones you already know. Each district has its own buyer and asks for its own ad and page; a generic one for the whole city puts you against the portals with a budget that does not reach.

  • They are ruled out from the start if your business is sales. They take up budget and bring not a single buyer, so the words that give them away stay out of the campaign.

  • If your agency works that neighbourhood, it is the one that attracts whoever buys there. The one with plain “Madrid” reaches anyone. We check it every week against what people have typed.

  • The reason is noted. If a search brings curious callers, we remove it; if it brings calls that end in viewings, we give it more budget. That way the campaign cleans itself over time.

  • Yes. Each district is a campaign with its own money, so it can be paused, raised or lowered without affecting the rest.

  • A landing page for each district, with the home's listing and your phone one tap away. If the click lands on a generic homepage, it is lost. It is work that relies on real estate SEO.

The Landing Agency team in the Barcelona office

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