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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in the Basque Country

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Basque Country, many homes are sold on what can be seen from the window

A home with views over La Concha, the estuary or the Bay of Biscay is explained better in a video than in three sentences. We prepare the ads for each home, choose who sees them and every month tell you which home has moved the most messages.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Instagram across three provinces

A home in Getxo and one in Vitoria-Gasteiz are not shown the same way

On the coast, the home sells on what you see from the terrace: La Concha bay in Donostia, the mouth of the Nervión in Getxo, the beach at Zarautz. The video starts with that view and follows what the viewing would be like. In Vitoria-Gasteiz the neighbourhood, the garden and the closeness to schools and parks weigh more, and the ad focuses on daily life.

Instagram is also where people who live elsewhere see your homes: the buyer from Madrid, from Barcelona or from France who does not know you yet. We show them the home in Reels and keep the direct message open for them, in their language. It is the same approach as in our international clients solution.

1/4 Reels · vertical video

A Reel that starts with the view and ends at the front door

We film each home in the order in which you would show it: first what can be seen from the living room or the terrace, the bay, the hills or the estuary, and then the entrance and the bedrooms. It is advertised to people looking at homes in your province and to those looking from another city, even if they do not follow you yet.

2/4 Stories · link to the listing

A story with the home and a button straight to the listing

Short stories with the property and a “View the home” button. Whoever taps it lands on the listing on your website, with the photos, the price and your phone number, and not on a profile where they have to hunt for it. It works as well for a flat in Bilbao as for a villa in Hondarribia.

3/4 Carousel · one house, several photos

All the photos of the home in a single post

Façade, living room, views and, at the end, the area and the price. Whoever swipes to the last photo already knows whether it suits them, and whoever writes to you does so knowing what it costs. A renovated stone house calls for more detail photos; a penthouse, more of the views.

4/4 Direct messages

You reply in a minute, even if the buyer writes in French

Many buyers do not call: they write. We prepare with you the replies to what they always ask (whether it is still available, when it can be seen, what costs it has) in Spanish, English and French, so you answer before they ask another agency.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Instagram Ads in the Basque Country

  • The one that starts with the view. In the first seconds someone decides whether to keep watching, and a bay or a beach achieves that sooner than a façade. Then the home is shown inside in the order of the viewing and it ends with a button to see the listing.

  • For a flat, the carousel: many photos with the price at the end. For a distinctive home or a new arrival, stories, which lead to the listing with one tap. And if the home has views, a Reel. We decide home by home with the first figures.

  • The prepared replies are written with you, so they can be in whichever language your team is comfortable with, Basque included. Your team answers and the conversation goes on as usual, with the home and the area in view.

  • It matters less. The ad is not shown only to your followers, but to whoever is looking at homes in Gipuzkoa or in the cities you choose. What you do need are good photos and video of the home.

  • Yes. People who see your sold homes in their neighbourhood remember you when they decide to sell. With ads about your latest sales in Getxo, in Donostia or in Vitoria-Gasteiz and a link to request a valuation, they know you before calling anyone. We go into it in more detail in Meta Ads.

  • Posting reaches your followers, who already know you. Paying for the ad takes the home to people who can buy it and do not follow you yet: the family searching in Zarautz or the buyer comparing from another city.

The Landing Agency team in the Barcelona office

Let your houses be seen
as they deserve

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