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Real estate SEO and AI

Real estate SEO agency in the Basque Country

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Basque Country, one and the same town is searched under two names

People looking for a home type “San Sebastián” or “Donostia”, “Rentería” or “Errenteria”, “Mondragón” or “Arrasate”. Almost no estate agency website answers both. We take care of the technical side, the content and the AI optimisation, so that your agency appears under whichever name each buyer uses.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Basque Country by province

Biscay, Gipuzkoa and Álava are not searched alike

Three provinces make three neighbouring markets. In Biscay, people compare around Bilbao: both banks of the estuary and the Uribe Kosta coast, joined by the metro. In Gipuzkoa the search revolves around Donostia and a second-home coast, with the French border at Irun and Hondarribia a stone's throw away. In Álava, Vitoria-Gasteiz sets the search and the rest is searched by valley and by village.

That is why we do not rank “estate agency in the Basque Country”: nobody searches like that. We rank your agency in your city and its district, with one page for each. The thirty-one towns of more than 15,000 inhabitants, which together hold 1,657,887 residents according to the INE, are the ones that deserve a page of their own; the rest is folded into the reference district. If your buyer comes from abroad, we solve it with our international clients solution.

Álava 2 towns Vitoria-Gasteiz, with 260,699 inhabitants, and Llodio: the capital is searched under both its names and the Llodio valley under its own. One page for each search. Biscay 17 towns Seventeen towns, from Bilbao to Bermeo: the estuary, both banks and the Uribe Kosta coast call for separate pages, because whoever searches in Getxo does not search in Barakaldo. Gipuzkoa 12 towns Twelve towns between Donostia, the Bidasoa and the Urola: second homes, city families and French visitors, with several search languages.
  • Uribe KostaSopela and the coastal villages reached by metro from Bilbao: people look for a house with a garden near the beach there, and that search calls for a page of its own.
  • DonostialdeaDonostia and the municipalities around it, such as Hernani and Lasarte-Oria: the buyer compares between them, and each one needs its own page.
  • BidasoaIrun and Hondarribia, next to France: French buyers search here too, and the website has to be complete in their language.
  • Llanada AlavesaVitoria-Gasteiz and the villages of its plain: each neighbourhood and each village is searched separately, and the Google map is won profile by profile.
1/4 Technical SEO and architecture

An architecture that understands Donostia and San Sebastián

Your website needs a page for every town and district where you want to appear, with the address, the title and the text built around the name the buyer types. We organise the pages by province, look after the technical side so Google reads them without errors and stop two pages from competing for the same search.

2/4 Hyperlocal content

Content by district, written for how people search here

Every week we publish what answers your area: what the family moving to Uribe Kosta looks for, how a French buyer chooses a home near Hondarribia, what the buyer in Vitoria-Gasteiz looks at. Part of the search is in Basque, with phrases such as “etxea salgai”: we measure it in your area before deciding whether pages in that language are worth it.

3/4 GEO · AI search visibility

Get named by AI when people ask about Bilbao or Donostia

Buyers from abroad ask ChatGPT, Gemini or Perplexity before calling anyone: where to live in Biscay, what the difference is between Getxo and Donostia. We work so that those answers name your agency, and we measure which ones you appear in.

4/4 Google Business Profile and local search

Each office's Google profile, in its own province

If you have an office in Bilbao, in Donostia and in Vitoria-Gasteiz, each one needs its own Google Business Profile, with photos, posts and answered reviews. The map decides who receives the call from someone searching “estate agency near me”, and each office competes in its own neighbourhood.

Check it on your own agency, right now:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the province of Álava2 towns

  • Llodio
  • Vitoria-Gasteiz

Other services in the Basque Country9 services

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Frequently asked questions about real estate SEO in the Basque Country

  • You do not need two websites, but you do need to decide, with data, which name each page carries. We look at what people type in your area and use both forms within the same page, without duplicating it. The same goes for Hondarribia and Fuenterrabía or for Arrasate and Mondragón.

  • It depends on your client. If you sell homes to local families, part of your audience searches in Basque and a page in that language can give you searches of your own. If your buyer is from abroad, English and French weigh more. Before proposing anything we measure what is searched in your area.

  • No. In Bilbao you compete with many agencies for the same searches and content weighs more. In a coastal or valley village, a well-made area page and a well-kept Google profile are often enough to appear. That is why we start with an assessment of your website and your area, not with a fixed fee.

  • With the pages for Irun, Hondarribia and the coast written in French, not run through a translation program, and with each version linked to the others so Google knows which one to show. It is one part of the work with international clients.

  • Yes, and you need one per office, with its real address and its category. Each one is looked after with photos and posts from its area, and the reviews of one are not mixed with those of another. We explain it in more detail in our article on Google Business Profile.

  • It is not what people search. The luxury buyer types the place: “villa in Hondarribia”, “penthouse in Donostia”, “mansion in Getxo”. We rank those searches, with your homes and with area pages that explain them.

The Landing Agency team in the Barcelona office

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