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Email marketing for real estate agencies

Real estate email marketing agency in the Basque Country

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The contacts who asked about a Basque home and never heard from you again

Every agency keeps contacts from portals, viewings and calls who went without the right home. We sort them by province and by language, write to them about what interests them and let you know when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The contact list, by province

Three provinces, several languages and a single list

In the Basque Country a single list mixes the buyer in Getxo who wants to move, the family in Donostia looking on the coast, the investor eyeing Vitoria-Gasteiz and the person in Madrid or France who asked about a villa. Each expects a different email, and all of them receive the same one if the list is not sorted first.

We start by splitting the list by province, by type of contact and by language: Spanish, Basque, English and French. The language is set by each contact when they write to you or answer you; we do not assume it. And if you also want the owner who has not called you yet to receive something, that goes with our solution to win property owners.

1/4 Contact base · lists

Every contact, in the list of their province and language

We gather the contacts you have scattered across your management software, your email, the portals and the fairs. We remove duplicates and split them by province, by type (buyer, owner, investor) and by language. That way the buyer in Gipuzkoa looking for a second home does not receive what the owner in Bilbao gets.

2/4 Newsletter · your market

One email a month about what is happening in your market

We tell what is happening in your area in your own voice: what has sold on the right bank or on the Gipuzkoa coast, the home of the month and a useful guide for whoever buys or sells. With your brand and your tone, no template.

3/4 Automatic alerts · buyers

A home comes in at Zarautz and we write to whoever was looking for it

When you take on a property, we match it with what each buyer asked for (municipality, price, bedrooms) and write to them the same day. Whoever was looking for a house with a garden in Uribe Kosta gets it in their inbox before seeing it on a portal.

4/4 Reactivating contacts

Contacts from months ago who ask for a viewing again

Almost every list holds buyers who asked about a home in Hondarribia or Getxo and went without one. With a few emails written for them, some reply, ask about another and ask to see it. Nobody receives more than makes sense.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in the Basque Country

  • It depends on how they arrived and what they accepted. Before sending anything we check with your team how each contact came in and what they authorised, and we only write to whoever can receive the email. The rest stays off the list.

  • Yes. A small, well-ordered list performs better than a large, mixed one. We start by cleaning it and separating buyers and owners; with that, the emails already have somewhere to go.

  • The list keeps each contact's language, and the emails are prepared with you in the one that reaches them best. For anything left outside, such as Basque, your team sees the language marked and attends to the contact in it.

  • Less than to someone searching daily. Whoever buys a second home decides slowly, so one carefully written email now and then is enough, plus an immediate alert when a home that fits comes in. With too many emails, they unsubscribe.

  • In your report each email is matched with the viewings requested by whoever opened it. That shows which list brings more, the Biscay one, the Gipuzkoa one or the Álava one, and which one is only opened and never calls.

  • If you write to the whole list without order, it can happen. If you write to small lists, to people who know you and with something that interests them, it is far less likely. That is why we segment before sending.

The Landing Agency team in the Barcelona office

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