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Google Ads for real estate agencies

Real estate Google Ads agency in the Basque Country

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

One euro on Google performs differently in Bilbao, in Donostia and in Vitoria-Gasteiz

Each province has its own buyer and its own way of searching. Lump everything into one campaign and the cheapest search wins while the one that brought the call loses. We split the money by province, check every week what people typed before each click and measure what each contact costs you.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches by province

What to pay for in Biscay, in Gipuzkoa and in Álava

In Biscay you advertise by area: Bilbao, both banks of the estuary and the Uribe Kosta coast have different buyers. In Gipuzkoa Donostia and the coast lead, with second-home searches arriving from other regions and from across the border. In Álava, Vitoria-Gasteiz gathers the search and the rest is advertised by valley or by village.

In addition, people search in Spanish, in Basque and, on the coast, in English and French. “Donostia” and “San Sebastián” are two different searches, and each one carries its own ad and its own landing page. The owner who asks what their home is worth is handled separately, with the campaign from our solution to win property owners.

1/4 Google Search · keywords

You pay for people looking for a home in your area, not for something else

We split searches by province and by language and leave out what does not buy: holiday lets in Donostia, student rooms next to the Leioa campus, jobs and portals. Every week we check what people typed before clicking and refine the list.

2/4 Valuation campaigns

The owner who wants to know what their home is worth, in front of you

Someone thinking of selling types “valuation flat Bilbao” or “how much is my house worth in Donostia”. Your ad appears, they request a valuation in a minute and the alert reaches your phone. It is the campaign that brings homes to sell, and it runs separately from the buyers' one.

3/4 Remarketing · YouTube and Display

The buyer who viewed a villa and left, in front of it again

Someone buying a second home looks calmly and compares many coastlines. If they saw a house in Hondarribia or Zarautz on your website, we remind them of it on YouTube, in Gmail and on the sites they read, while they are still deciding and in the language in which they viewed it.

4/4 Measurement and conversions

You know which province brings you the calls

We track every call and every form and match them with your viewings and your sales. So you can see whether it pays more to invest in Biscay, in Gipuzkoa or in Álava, and each month we move the money towards the province that brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in the Basque Country

  • One per province, at the very least. In Biscay you compete by area within a single market, in Gipuzkoa for the coast and for the buyer from outside, and in Álava for the capital. With a single campaign the cheapest search wins, not the one that brings buyers. The first euro goes to the province where you already sell most; the others come in later with a budget of their own.

  • It depends on what your client searches. In an area with many local buyers, part of the searches are in Basque and can call for an ad of their own. On the coast Spanish, English and French lead. We look at what is typed in your town before deciding how many languages to pay for.

  • Yes, but as two searches, each with its own ad and its own landing page. Someone who types one name and lands on text with the other is thrown off, and the click costs you. Each form goes with its own text, and we measure which one brings more calls.

  • On holiday lets, above all on the Donostia coast; on student rooms, around Leioa; on jobs; and on any search that includes a portal's name. All of that is left out from day one, because a click without a buyer is money that does not come back.

  • Yes. In Getxo or in Zarautz, whoever is thinking of selling searches for what their home is worth before calling anyone. A valuation campaign puts your ad in front of them at that moment, and the alert reaches your phone straight away so your team can call before another agency does.

  • Ads put your agency in front of people while SEO builds a position that lasts. Usually you run both: what we learn from the ads, which words bring calls in Biscay or in Gipuzkoa, helps us write your website pages better.

The Landing Agency team in the Barcelona office

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