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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Álava

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Álava money is not to be wasted: every click has to come from someone looking for a home, not for a getaway

A large capital, a valley and small villages are not advertised the same way. We concentrate the budget where the buyers are, leave out rural-tourism searches and every week tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in Álava

One campaign for the capital, another for the valley and the rest, by village

Vitoria-Gasteiz, with 260,699 residents according to the INE, needs its own campaign, and each word is tuned by neighbourhood. Llodio goes apart, because whoever searches there also compares with Bilbao and does not type the same thing. In the rest of Álava, the Llanada, the Montaña or the Rioja Alavesa, you advertise by village and with little money, without opening campaigns that spend without bringing anyone.

In the Rioja Alavesa, moreover, a good part of what people search for is wine tourism and country lodgings: accommodation, not housing. We separate that from day one. And the owner who wants to sell a flat in the Ensanche or in Zabalgana is served with a valuation campaign, part of our solution to win property owners.

Vitoria-Gasteiz Álava Expansion neighbourhoods such as Salburua and Zabalgana, and the old Ensanche: each area has its own buyer. We bid on the neighbourhood name and leave out rentals and rooms. Llodio Álava Llodio, or Laudio, with Bilbao a short hop away: a campaign of its own, with the name in both spellings and ads that say “for sale” from the headline.
1/4 Google Search · keywords

You pay for whoever wants to live in Álava, not for whoever is planning a weekend

We choose the searches with buying intent in each town, “flat Vitoria-Gasteiz” or “house in Llodio”, and drop rentals, rural tourism, jobs and portals. Every week we read what people typed before clicking and refine the list.

2/4 Valuation campaigns

The owner wondering what their flat is worth, in front of you

Someone thinking of selling searches “valuation flat Vitoria” or “how much is my house worth in Llodio”. Your ad appears, they ask for a simple valuation and the alert reaches your phone straight away, before they write to another agency in the capital.

3/4 Remarketing · YouTube and Display

Whoever looked at a house and did not call meets it again

In a small province decisions are taken slowly and talked over as a family. If someone saw a villa in the Llanada on your website, we remind them of it on YouTube, in Gmail and on the sites they read, until they decide to call.

4/4 Measurement and conversions

You know which town brings you the calls

We track every call and every form, split by Vitoria-Gasteiz, Llodio and the rest of the province, and match them with your viewings and your sales. Each month the money moves from what only brings clicks to what brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in the province of Álava

  • Yes, if it is sized to fit. There are fewer searches than in Biscay, so we start with a small campaign in the capital and see what calls it brings before opening others.

  • In the language your client types. We look at what is searched in your area: if there is demand in Basque, we test an ad of its own, and if not, we do not pay for it. “Llodio” and “Laudio” are treated as two searches.

  • With excluded words such as “casa rural”, “accommodation” or “wine tourism”, and with ads that say “for sale” from the headline. We review it every week against what has actually been typed.

  • Where you already close most deals. We open that town with a budget of its own and test the other with a small campaign. If the calls come at a good price, it is widened; if not, it is switched off and the money goes back to the first.

  • Yes. Whoever is thinking of selling searches “how much is it worth” before calling anyone, and with a valuation campaign your ad appears at that moment. The owner who is not yet thinking of selling you reach with ads on Instagram and Facebook, as we explain in Meta Ads.

The Landing Agency team in the Barcelona office

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