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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Gipuzkoa

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Donostia and on the coast a lot of search comes from people who want a week away, not from people who want to buy: you pay only for the latter

What is more, whoever looks for a house on the coast does so in Spanish, Basque, English and French. We split campaigns by area and by language, leave out what does not buy and tell you every week what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in Gipuzkoa

One campaign for the coast, another for the border and another for each valley

Search on the coast, from San Sebastián to Zarautz, is mixed with that of tourists who want an apartment for a few days. Ads say “for sale” from the headline and holiday-rental words are excluded from day one. In Irun and Hondarribia a French-language campaign is added for whoever searches from across the Bidasoa.

In the valleys, Eibar, Mondragón or Tolosa, the buyer is local and looks to live there: small, tightly tuned campaigns. And for the owner of a flat in Gros or a villa in Zarautz who wants to know what it is worth, a valuation campaign runs separately, part of our solution to win property owners.

San Sebastián Gipuzkoa Penthouses, houses with views and flats in Gros, Antiguo or Amara. We bid on the neighbourhood name, with “San Sebastián” and “Donostia” as two searches, and leave out tourist rentals. Irun Gipuzkoa Irun: someone buying a flat to live in and someone buying from Hendaye. Two campaigns, one in Spanish and one in French, with ads that mention the Topo train and the border. Errenteria Gipuzkoa Errenteria: a flat near the Topo and Donostia, with a buyer who also compares Hernani and Irun. A tight campaign, with room rentals left out of the account. Eibar Gipuzkoa Eibar: searches for flats to live in within Debabarrena, with little volume and plenty of intent. A small budget, exact words and a watched exclusion list. Zarautz Gipuzkoa Zarautz: houses and flats by the beach, with local buyers and second-home buyers. Ads in Spanish and English, with seasonal rentals excluded from day one. Mondragón Gipuzkoa Mondragón: searched as “Mondragón” and as “Arrasate”, and they are two searches. A campaign of its own, for whoever lives and works in the Alto Deba. Hernani Gipuzkoa Hernani: a flat or house for whoever works in Donostia and wants to live in the Urumea valley. Ads that name the journey and do not spend on the capital's searches. Tolosa Gipuzkoa Tolosa: buyers of flats and houses with gardens in Tolosaldea. A small campaign, not mixed with the coast, to test what each call costs.
  • DonostialdeaSan Sebastián, Hernani, Errenteria and surroundings: one campaign per town and one valuation campaign for the owner.
  • Lower BidasoaIrun and Hondarribia: ads in Spanish and in French, with the town's name written both ways.
  • Urola KostaZarautz, Getaria and Zumaia: houses by the sea, with holiday-rental words excluded.
  • Debabarrena and Alto DebaEibar, Elgoibar, Mondragón and Bergara: small campaigns, for whoever lives in the valley.
  • Tolosaldea and GoierriTolosa and its surroundings: a small test before spending more.
1/4 Google Search · keywords

You pay for whoever buys, not for whoever books an apartment

We choose buying searches by area and by language, with “San Sebastián” and “Donostia” separately, and drop holiday rentals, rooms, jobs and portals. Every week we read what people typed before clicking.

2/4 Valuation campaigns

The owner of a flat in Gros or a house in Zarautz

Whoever is thinking of selling searches “valuation flat Donostia” or “how much is my house worth in Zarautz”. Your ad appears, they request a simple valuation and the alert reaches you at once. It is the campaign that brings houses to sell.

3/4 Remarketing · YouTube and Display

The buyer who looked at a coastal house and went back to their city

Buying a holiday house takes months and is talked over as a family. While the buyer decides, they see on YouTube, in their email and on the sites they read the house they looked at on yours, with the text in their language and without you having to write to them.

4/4 Measurement and conversions

You know which area and which language bring you the calls

We track every call and every form, split by area and by language, and match them with your sales. Each month we move the money from the search that only brings clicks to the one that brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Azpeitia
  • Eibar
  • Errenteria
  • Hernani
  • Hondarribia
  • Irun
  • Lasarte-Oria
  • Mondragón
  • Pasaia
  • San Sebastián
  • Tolosa
  • Zarautz

Frequently asked questions about Google Ads in the province of Gipuzkoa

  • With a list of excluded words, such as “rental”, “holidays” or “tourist apartment”, which we review every week against what has really been typed. And with ads that say “for sale” from the headline.

  • If you sell in Irun or Hondarribia, yes: whoever searches from Hendaye does not type like the neighbour in Donostia. It starts as a small test, with its ad and its page in French, and grows with the calls.

  • With a small campaign, of few and very specific words, and measuring every call from the start. In a valley there are fewer searches, but from determined people. If each call comes at a good price, it is widened; if not, it is switched off.

  • Yes. A campaign for one specific type of house brings fewer clicks and more intent. It is advertised to whoever searches “penthouse with views” or “house with garden” in the areas you name, with the listing that fits.

  • With a valuation campaign that appears on searches to sell housing on the coast, and with a form that does not require coming to the office: your team calls and fixes the viewing.

  • A monthly summary with calls and forms by area and by language, what each contact has cost and how many ended in a viewing. And every week, an alert if something needs correcting.

The Landing Agency team in the Barcelona office

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