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Meta Ads for real estate agencies

Real estate Meta Ads agency in the Basque Country

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Make sure whoever sells in Getxo, in Donostia or in Vitoria-Gasteiz has already seen you

Nobody looks for an agency until they decide to sell, but everyone scrolls through Instagram and Facebook every day. We make sure that, when the moment comes, they already know who you are: ads with your homes, in your province, measured all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Meta across three provinces

A small audience soon tires of the same ad

The Basque Country is a compact territory: the owners in a district are few, and an ad repeated for weeks ends up being seen by the same person many times. That is why we renew the creatives and split audiences by province: what an owner in Biscay sees is not what a buyer in Gipuzkoa or a seller in Álava sees.

The buyer, on the other hand, may be far away: in Madrid, in Barcelona or across the border, looking at a second home on the Gipuzkoa coast. For them, the ad comes in their language and reaches their city. And the owner who is not yet thinking of selling is accompanied with our solution to win property owners.

1/4 Your database and your website

Your ads in front of people who already know you in Biscay, Gipuzkoa and Álava

We start with your clients and the people who have visited your website: we show them your homes and your sales so they come back. After that, Meta learns from every contact that ends in a viewing and looks for similar people in your province, without leaving the area where you work.

2/4 Placements · Feed, Stories and Reels

The budget goes where owners write to you

Your ads appear in the Feed, in Stories and in Reels on Instagram and Facebook. Every week we look at where more messages arrive and move the money there: a house in Zarautz may work better in Reels and a valuation notice in the Feed.

3/4 Creative testing

Three ads compete and the one that brings messages stays

A photo of the estuary, a video of the façade and a carousel of the house run at the same time, with the same audience and the same money. With the first data we see which one moves the owner to write to you. The other two are switched off and the following month a new one is tested.

4/4 Pixel and Conversions API

From the ad to your CRM, all the way to the viewing in Donostia or in Vitoria-Gasteiz

Every contact enters your CRM straight away, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which kind of person ends up viewing a home and looks for more like them, instead of more people who merely fill in a form.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Llodio
  • Vitoria-Gasteiz

Frequently asked questions about Meta Ads in the Basque Country

  • Yes. The audience is set by province, by district or by a radius around your office. If you only work in Gipuzkoa, your ads do not appear in Biscay and you do not pay for people you cannot serve.

  • It can, and it is a real risk: if the same person sees the same ad many times, they stop paying attention. That is why we change the creatives every month, watch how many times each ad appears and widen the area before the audience gets tired.

  • By setting those cities as the audience, not yours, with the ad for the home and the link to its listing on your website. It is a different campaign, separate from the owners' one, so you can see what each brings. If they also buy from another country, we work on it with our international clients solution.

  • Yes. The ad shows the home and its surroundings, the sea or the neighbourhood, without the street or the number. The address is given on contact and once the viewing is arranged. We agree it with the owner before publishing anything.

  • Meta reaches the owner before they search; Google, once they are already searching. With a small audience it pays to start with the one that brings you closer to whoever is selling today and add the other when there is data. How we run Google Ads is explained on its page.

  • Their message is answered straight away with replies prepared with you, and in the morning your team picks up the contact with the area and the home noted down. That way the interest of whoever wrote from the ad does not cool, even on a Sunday.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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