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Real estate SEO and AI

Real estate SEO agency in the province of Biscay

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Biscay people search for homes along the estuary: the bank, the metro stop and the beach count for more than the name of the town

Someone comparing Getxo with Barakaldo is not comparing two towns: they are comparing two ways of living on either side of the estuary. We organise your website, write the content and work on AI so your agency appears in each of those searches, with the name in Spanish or Basque.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

SEO in Biscay

An entire province is searched around Bilbao and its estuary

Seventeen towns in Biscay pass 15,000 inhabitants and, together, add up to 904,828 residents according to the INE. Bilbao, with 351,124, sets the reference, but the buyer seldom searches for just “Bilbao”: they type the left or the right bank, the neighbourhood by the metro or a village on the Uribe Kosta coast, and each of those searches is answered by a different page.

On top of that, names come in pairs: Bilbao and Bilbo, Getxo and Guecho, Leioa and Lejona, Santurtzi and Santurce. A website that uses a single spelling loses whoever types the other. And if your goal is to be the reference in your area on the estuary, it is achieved with pages that talk about each bank with knowledge, not with a generic provincial text.

Bilbao Biscay Bilbao: Abando, Indautxu, Deusto, the Casco Viejo. Each neighbourhood, with its buyer and its page, and the name in Spanish and in Basque so as not to lose whoever types “Bilbo”. Barakaldo Biscay Barakaldo, the second town in Biscay by population, is searched by neighbourhood, such as Cruces or Retuerto. A page that compares it with Bilbao and with Portugalete, which is what whoever is undecided does. Getxo Biscay Getxo (Guecho) is searched by its areas: Neguri, Algorta, Las Arenas, Romo. It is the right bank and the coast at once, and its page answers whoever looks at the beach and whoever looks at the metro. Santurtzi Biscay Santurtzi (Santurce): port, seafront promenade and metro, with a buyer who compares it with Portugalete and Barakaldo. A page that explains it with what can be seen from the street. Portugalete Biscay Portugalete is searched for its old quarter and for the Bizkaia Bridge, which links it with Getxo. A page of its own for whoever wants to live on the left bank with the estuary in front. Basauri Biscay Basauri, on the metro line to Bilbao, with searches for family flats and resale homes. A page that explains the journey to Bilbao and what each neighbourhood offers. Leioa Biscay Leioa (Lejona) brings together the university campus and residential neighbourhoods such as Lamiako. Two different searches, living as a family and buying to let, with a page for each. Durango Biscay Durango, head of the Duranguesado, has a search of its own and does not depend on Bilbao's. A page with its map of neighbourhoods and neighbouring villages, written for whoever searches away from the estuary.
  • Left bankBarakaldo, Sestao, Portugalete and Santurtzi: one page per town, tied together by a guide to what living on this side of the estuary is like.
  • Right bankGetxo, Leioa and Erandio are written separately, because whoever compares Neguri with Lamiako is not looking for the same thing.
  • Uribe KostaSopelana, Plentzia and Gorliz, with the metro running all the way to Plentzia. Guides for the family thinking of leaving Bilbao for the coast.
  • DuranguesadoDurango, Abadiño and Iurreta: searches for flats and houses with gardens, with the journey to Bilbao and the school in plain view.
  • Busturialdea and the coastBermeo, Mundaka and Gernika, with the Urdaibai reserve: searches for houses with character, made by the name of the village.
1/4 Technical SEO and architecture

One domain with a page per bank, per neighbourhood and per beach

We organise your website so Google understands which is which: Getxo does not clash with Leioa, nor Portugalete with Santurtzi, nor the Casco Viejo of Bilbao with Abando. We look after titles, addresses and internal links, and keep each search on a single page.

2/4 Hyperlocal content

Guides that compare the estuary for you

We write what the buyer reads before calling: what living on the left bank is like compared with the right, what going to Bilbao by metro from Uribe Kosta involves, how to choose between a flat in Bilbao's Ensanche and a villa in Getxo. With your signature, so you are associated with the estuary.

3/4 GEO · AI search visibility

Have ChatGPT and Gemini name you when people ask about living in Biscay

Whoever arrives from elsewhere asks before searching: which bank of the estuary is calmer, how long it takes to get from Getxo to Bilbao, which coastal village has a metro. We work so your agency is one of the answers and we measure in which ones you appear.

4/4 Google Business Profile and local search

A Google listing for each office, in its own neighbourhood

Each office, in Bilbao, in Getxo or in Barakaldo, needs its own Google Business Profile listing: photos of the premises, posts, answered reviews. When someone searches “estate agent near me” from the metro stop, the map decides whom to show first, and a well-kept listing has better chances.

Check it with your own agency, for Biscay:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the province of Biscay17 towns

  • Amorebieta-Etxano
  • Barakaldo
  • Basauri
  • Bermeo
  • Bilbao
  • Durango
  • Erandio
  • Ermua
  • Galdakao
  • Gernika-Lumo
  • Getxo
  • Leioa
  • Mungia
  • Portugalete
  • Santurtzi
  • Sestao
  • Sopela

Other services in the province of Biscay9 services

Google AdsBiscay Meta AdsBiscay Instagram AdsBiscay Facebook AdsBiscay ChatGPT AdsBiscay Artificial intelligenceBiscay Email marketingBiscay Web designBiscay Web developmentBiscay

Frequently asked questions about real estate SEO in the province of Biscay

  • For those with a search of their own, yes: Abando, Indautxu, Deusto or the Casco Viejo are searched by name. Small neighbourhoods are grouped on a district page. We look at what is typed before deciding how many pages are needed.

  • With a single page that uses the main spelling in the title and the other in the text and in the data Google reads, so it answers both searches without repeating itself. Two pages with the same text would compete with each other.

  • Yes, with one Google listing per office and area pages that say what each covers. That way the Getxo one appears on its bank and the Bilbao one on its own, and neither takes the other's search.

  • Yes. You write for whoever searches on the left bank: the journey, the school, the metro. Not for whoever searches in Neguri, which is another search and another buyer.

  • It depends on the area. In some towns people write in Basque, with expressions such as “etxea salgai”, and we measure how much before deciding whether part of the website in that language pays off. Place names in Basque, however, are always used.

  • It can. AI answers rely on pages that talk about a place in detail: if you write about Sopelana, Plentzia or Gorliz with knowledge, you have a better chance of being named when someone asks about living there.

The Landing Agency team in the Barcelona office

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