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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Zaragoza

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Zaragoza you do not pay for “flat in Zaragoza”: you pay for the search that brings the buyer in your neighbourhood

Someone typing “flat in Zaragoza” is comparing the whole city, and someone typing “flat in Las Fuentes” already has a street in mind. We choose the searches by neighbourhood and by town that bring calls, leave the rest to the portals and tell you what each contact has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

One account, five markets

A big city gets expensive if you advertise all of it

693,091 people live in the capital and the word “Zaragoza” on its own attracts all of them: students looking for a room, the curious checking prices, investors just comparing. That is why we do not advertise the city, we advertise the neighbourhood: the account is split into Delicias, the Actur, Las Fuentes or Valdespartera, and each ad names its own. Outside the capital it is the opposite: there is less volume, and that makes each click weigh more.

The other client is the owner. Someone changing home or inheriting a flat types “how much is my flat worth in Delicias” or “sell house in Calatayud”, and a valuation ad with the name of their area puts you in front of them before the agency across the street. That campaign brings homes to sell and fits our solution to win property owners. This is how we split the account:

Zaragoza 15 districts One campaign per neighbourhood and not per city: Delicias, the Actur, Las Fuentes and Valdespartera get different ads. We take out of the account the searches for rooms and rentals, which fill the capital with clicks and bring no calls. Calatayud Zaragoza People search for a home in the old town and a home in the county, with few advertisers on each search. A small campaign, focused on whoever sells and whoever comes back to buy, is enough to start. Utebo Zaragoza It is the search of whoever compares with the capital: “flat in Utebo”, “detached house near Zaragoza”. We bid on Utebo under its own name and on the journey into the city, without paying for whoever is looking to rent. Ejea de los Caballeros Zaragoza The head town of the Cinco Villas attracts searches from the town itself and from the ones around it. We start with the valuation: in a market this size, winning the home matters as much as finding the buyer. Cuarte de Huerva Zaragoza The family with a garden types “detached house in Cuarte de Huerva” and compares with Valdespartera and Montecanal. One ad for the house and another for the flat, each with its own buyer and its own words.
  • Cinco VillasEjea, Tauste and Sos del Rey Católico: searches for village homes and valuations, served with small campaigns.
  • Comunidad de CalatayudCalatayud and Ateca: you pay for whoever searches for a home in the town and for the owner who sells from elsewhere.
  • Valdejalón and Ribera Alta del EbroLa Almunia de Doña Godina, Épila and Alagón: a house with a garden near Zaragoza, with one ad per town and the journey to the capital in plain view.
  • Tarazona and the MoncayoHomes in the old town and in the villages: we advertise little and well, and we drop whatever is looking to rent.
1/4 Google Search · keywords

You pay for whoever buys in your neighbourhood, not for whoever looks at the city

We choose the searches with a neighbourhood or town name, such as “renovated flat in Delicias” or “house in Ejea de los Caballeros”, and leave out the ones that only spend money: rooms, rentals, jobs and portal names. Every week we read what people typed before they clicked and remove what is not worth it.

2/4 Valuation campaigns

The owner who inherits or changes home finds you before your competitors

“How much is my flat worth in Las Fuentes” or “sell village house in Calatayud”: each search has its own valuation ad, with the area in the headline and a one-minute form. When they fill it in, the alert reaches your phone and you call while they still have the website open.

3/4 Remarketing · YouTube and Display

Whoever compared the capital with Utebo sees you again

Nobody decides in a single visit. Someone who looked at a house in Cuarte de Huerva and did not call then finds your properties on YouTube, in their email and on the websites they read, until they come back. That way the click you already paid for is not lost on the first day.

4/4 Measurement and conversions

You know which neighbourhood or which town brings you the calls

We track every call and every form, split them by neighbourhood and by town and match them with your viewings and your sales. Each month the money moves from the ad that only brings clicks to the one that brings clients, and you see it in what each contact costs you.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in the province of Zaragoza

  • Neighbourhood by neighbourhood. The bare word brings plenty of curious clicks and few calls. We start with the neighbourhoods where you already close deals and, if each contact comes at a good price, we open others.

  • It depends on what each call brings you. We open a small campaign in those towns, measure, and if the calls come at a good price we widen it. If not, it is switched off without having spent too much.

  • With a list of excluded searches that we review every week (room, rental, flatshare, jobs) and with ads that say “for sale” from the headline. In a city with a university, that list weighs more than elsewhere.

  • It works if you advertise just enough. In Ejea or Calatayud there are few searches, so you do not need a big budget: you need to choose the words well and measure. If no calls come, we adjust it or stop it.

  • With a valuation page carrying the name of the village and an ad that appears when they type “sell house in Calatayud” or “value house in Ejea”. If they are not yet looking for an agency, you reach them with Instagram and Facebook ads, as we explain in Meta Ads.

  • Listings that open fast on a phone, with photos, neighbourhood and phone number in view, and a simple valuation page. Many clicks come from a phone, and a slow listing eats the ad before anyone calls.

The Landing Agency team in the Barcelona office

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