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Email marketing for real estate agencies

Real estate email marketing agency in the province of Zaragoza

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your Zaragoza contact list there are buyers who asked about a flat and never heard from you again

Many contacts arrived with a specific home in mind and left without it. We organise the list, write to them about what interests them (neighbourhood, village, type of home) and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The list you already have

Each contact asked about something different and expects to be remembered

An agency in Zaragoza piles up contacts of every kind: whoever asked about a flat in the Actur, the family that looked at houses in Utebo, the son who inherits a house in a village in the Cinco Villas, the investor who asked and did not buy. If they all get the same email, none of them opens it. We split the list by what each one asked and where, and write to each list about its own thing.

It is a discreet channel, with contacts that are already yours. It works for the buyer who has not decided yet and for the owner who once said “later”. And if what you want is homes to sell, it fits with winning property owners. This is how we split it:

Zaragoza 15 districts The biggest list and the messiest: contacts from portals, from the office and from fairs. We split by neighbourhood and by type of home, so that whoever asked about Las Fuentes does not receive flats from Delicias. Calatayud Zaragoza Buyers and owners from the county with a long link to the town. An email with what is moving in Calatayud, and an immediate alert when a home in the old town comes in. Utebo Zaragoza Families who compared Utebo with the capital and did not decide. A short series of emails comparing life inside and outside Zaragoza, with homes that fit. Ejea de los Caballeros Zaragoza Contacts from the Cinco Villas who live away and still look at homes in Ejea. An alert the day a home in their area comes in, before it shows up on a portal. Cuarte de Huerva Zaragoza Whoever asked for a detached house in Cuarte de Huerva and did not find one gets an email when one comes in with what they asked for: garden, bedrooms and a school nearby.
  • Zaragoza capital and surrounding beltLists by neighbourhood and by town, so that each email speaks about what each contact asked.
  • Cinco Villas and Comunidad de CalatayudLists of owners who live away: an email with the homes sold in their village and an invitation to ask for a valuation.
  • Tarazona and the MoncayoContacts who asked about country homes or old-town homes: emails with new homes and a guide to the area.
1/4 Contact base · lists

Your contacts, each in its own list: neighbourhood, village and type of home

We gather what you have scattered around: the management software, your email, the portals and the fairs. We remove duplicates and separate buyers, owners, investors and those who live away. After that each list knows which neighbourhood or village interests it and what type of home it wants.

2/4 Newsletter · your market

A monthly email that gets opened because it talks about Zaragoza

Each month, what you have seen yourself on the street: which neighbourhood is moving, a home worth seeing and a guide for whoever buys or sells. Written in your voice and with your photos, not with a template they have already seen at other agencies.

3/4 Automatic alerts · buyers

A home comes in and the email goes out today to whoever was looking for it

When a home enters your books, the system compares it with the open requests: area, type of home and bedrooms. The buyer who was looking for a detached house in Cuarte de Huerva receives it that day in their inbox, before seeing it published on a portal.

4/4 Reactivating contacts

The buyer who asked some time ago and now asks for a viewing again

Almost every list holds people who asked and were left without the right home. With a few emails designed for them, some reply and ask to see a home. It is not a big campaign: it is a short series, measured and with an easy unsubscribe for whoever wants no more.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in the province of Zaragoza

  • Yes. With few contacts well separated, each email weighs more. We start by organising what you have and by writing to whoever asked for something specific; if the list grows, more emails are added.

  • It depends on how they came in. We check where each contact comes from and what they authorised, and write only to those we can. The others are removed or asked for permission. Data protection is not something you improvise.

  • One email a month to the whole list with what is happening in your area, and alerts only when a home comes in that fits what someone asked for. Nobody receives emails every week for no reason.

  • We prepare them with your voice and your data. You review what goes out to your list and the first version of each series, and we take care of sending and measuring.

  • It does, if the contact is in your list or comes in through a valuation page. An email with the sales in their village and a simple way to ask for a valuation reminds them you are there when they decide to sell.

  • You see how many emails are opened, how many ask for a viewing and what happened with those viewings in your diary. We do not give you plain opens: we give you the viewings and the sales that come from them.

The Landing Agency team in the Barcelona office

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