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Google Ads for real estate agencies

Real estate Google Ads agency in Logroño

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Let each ad start a conversation about the right home

A buyer looking for a home in Varea and an owner planning to sell in the Casco Antiguo do not need the same ad. We separate those searches, show each person a useful page and measure whether the click becomes a call your team can handle.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Local advertising with a clear purpose

A Logroño campaign needs more than the city's name

An agency can buy clicks for “homes in Logroño” and receive enquiries that do not fit its portfolio: rentals when it only sells, homes in areas it does not serve, or people looking for a job. Before raising the budget, we check what the agency actually offers, how buyers ask and what owners need. We then group searches, write ads and choose the pages visitors will see.

Someone looking for a home in Cascajos should see available properties and an easy way to book a viewing. An owner hoping to sell in Valdegastea needs to understand how their home will be valued and who will respond. An owner acquisition campaign has its own page and is measured separately from buyer ads. We connect it to winning property owners without confusing a website visit with a signed instruction.

1/4 Google Search · keywords

Property searches separated from valuation searches

We create distinct groups for buying a home and asking for help selling one. Within each group we check the neighbourhood, property type and terms that show a clear intention. Rental, job or portal queries are excluded when they do not match the agency's offer. The budget then reflects your actual portfolio rather than any search mentioning Logroño.

2/4 Valuation campaigns

An ad that leads to what it promises

If an ad mentions a home in Madre de Dios, the page should show current properties there or clearly explain what the agency can offer. We review the message, form and mobile experience before paying for traffic. When stock changes, we review the destination too: nobody should be sent to a home they can no longer view.

3/4 Remarketing · YouTube and Display

Follow-up for people who compare before calling

Some people view several homes before getting in touch. Where the consent setup allows it, we can show related properties or services again in a separate campaign, with frequency limits and exclusions. We first define who it makes sense to reach again, then check whether the spend produces conversations rather than impressions alone.

4/4 Measurement and conversions

Calls checked against real appointments

We record forms and calls attributable to ads and review with the team which became a viewing, a valuation or an instruction to sell. We do not treat clicks as proof of return. A report by goal and neighbourhood makes it possible to reduce searches that spend money without bringing useful enquiries.

Logroño by search area

A neighbourhood deserves its own ad only when you have something to show

These neighbourhoods appear in the municipal division; we choose where to advertise according to your real portfolio. If you do not serve an area, we do not buy its name simply to fill a campaign:

  • Casco AntiguoWe separate people searching for a home from those asking about selling their own. The ad should lead to listings or a specific service, with information checked by the office.
  • Madre de DiosA search naming Madre de Dios may lead to a selection of homes in the neighbourhood. If none are available, the page should say so and suggest relevant alternatives.
  • Los LiriosWe group Los Lirios searches when there are homes to show. The ad reflects current stock and brings the visitor to an area page rather than the entire city catalogue.
  • VareaBefore bidding on Varea, we check which homes the agency handles and what search terms people use. Buyer ads remain separate from owner acquisition.
  • CascajosA Cascajos ad should connect to homes that can be viewed and a clear way to request an appointment. We review search terms to exclude unrelated enquiries.
  • El CuboIf the agency works in El Cubo, a small, specific campaign may be more useful than folding the neighbourhood into a generic citywide group.
  • ValdegasteaA person looking to buy in Valdegastea and one hoping to sell receive different messages and pages. We measure each goal separately.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Other towns in La Rioja

Near Logroño

If the agency also serves Arnedo or Calahorra, we first check its portfolio and how the team works there. Each town may need its own ads and pages:

  • Arnedo
  • Calahorra

Frequently asked questions about Google Ads in Logroño

  • There is no responsible figure without knowing the areas, homes and goal. We review available searches and estimated costs when preparing the campaign. From there we propose a test budget and a criterion for deciding whether to increase it.

  • It is better to keep them separate. A buyer wants to see homes and arrange a viewing; an owner needs to know how their property will be valued and marketed. Distinct ads, pages and measurement show which kind of enquiry arrives.

  • We should not advertise homes you cannot show. We can pause that group, update the page or suggest nearby alternatives when they are useful. We check stock with your team so the ad does not promise something that no longer exists.

  • We review the search terms that trigger ads and add exclusions when they do not match your services. We also check that the keywords and destination page clearly describe buying, selling or valuation. Exclusions are reviewed while the campaign is active.

  • Early enquiries show whether the search, ad and page fit together. To judge the result we need to talk with the team answering calls and distinguish a site visit from an appointment or a sale instruction. We adjust spend using those signals without promising a fixed date for a transaction.

  • Yes, through a separate campaign for people seeking a valuation or help selling. Its page explains the service and collects what the agency needs to respond. We connect it to real estate Google Ads and measure owner enquiries separately.

The Landing Agency team in the Barcelona office

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