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Meta Ads for real estate agencies

Real estate Meta Ads agency in La Rioja

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In La Rioja an agency's name gets around: let the owner know who you are before they decide to sell

In a region of a small city and villages, everyone knows someone. Meta puts you in front of the owner and the family who are not yet looking, with your sales and a no-obligation valuation, and we measure it through to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who sees your ad

From a Logroño neighbourhood to a wine village: an audience for each home

Logroño has 152,150 inhabitants, and the rest of La Rioja is spread over villages that know one another. Meta shows your homes and your sales to whoever lives in the Ensanche or in Cascajos, to the family outgrowing their home in a nearby village and to whoever keeps a family house in the Rioja Alta.

Meta sharpens with the answers: the more people respond, the better it knows who to show you to. We begin with your contacts and whoever passed through your website, and from there the audience widens to people with the same profile. That way you reach an owner before they think of selling: it is winning property owners for the long run. This is how it looks:

Logroño La Rioja In Logroño the ad is tuned by neighbourhood. Every resident of the Casco Antiguo, the Ensanche or Valdegastea finds sales made in their area and a button to ask for a valuation. Calahorra La Rioja Calahorra: a local audience, with the sales in the city and its market gardens and a direct message for whoever is thinking of changing home. Arnedo La Rioja Arnedo: owners who have lived in the same house for years and are not yet thinking of selling. They are shown who you are and a no-obligation valuation, so they remember you the day they decide.
  • Rioja Alta and its wine villagesFamily houses and houses with a cellar: the ad goes to whoever lives nearby and to whoever lives in the capital and keeps the village one.
  • Logroño and the Rioja MediaOne audience for the neighbourhood and another for the village next to the capital, with creatives that name the place.
  • Sierra and CamerosMountain houses that are inherited and rarely sold: a valuation ad for the owner who lives in another city.
1/4 Your database and your website

First, your contacts and whoever passed through your website

They get the new homes and your closed sales before anyone else. After that, in the rest of La Rioja, Meta looks for people with the same profile as those who ended up viewing a home.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels: the budget ends up where people write

Every week we look at which placement brings messages from La Rioja and which only brings views, and we move the money from one to the other. You see the result in contacts, not in charts.

3/4 Creative testing

Three ads, one audience, and the one that brings messages stays

A photo, a video and a carousel run at once for the same audience and with the same money. The one that makes the owner write stays, the others are switched off and another idea is tested with what was learned.

4/4 Pixel and Conversions API

Meta learns from what happens after the form

Each contact enters your CRM on arrival. Then we tell Meta what they did: replied, asked for an appointment, showed up. That way it stops chasing stray forms and looks for whoever ends up at a viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in La Rioja

  • It works because the audience is specific and close: anyone who owns a home in Logroño or in their village uses Instagram or Facebook daily. We start with one area and one message and grow according to the contacts.

  • The ad can be shown separately to whoever lives in the capital and to whoever lives in the village, each with the home from their place. We measure which group writes more and the money moves there.

  • Each does its own job: Google Ads serves whoever is already searching “sell flat Logroño” and Meta whoever is thinking about it without having started. The usual approach is to use both.

  • Photos and video of the homes, a visible phone number and listings on your website. If video is missing, we put it together with what you already have.

  • Yes, with an ad that makes clear it is a house for sale, so nobody mistakes it for a tourist visit. The cellar and the landscape are shown on video.

The Landing Agency team in the Barcelona office

Let the next property owner
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