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Real estate SEO and AI

Real estate SEO agency in La Rioja

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In La Rioja people search for a home by the name of the village, and many villages are wine villages: your website has to name them

Logroño is typed by neighbourhood; Haro, Briones or Calahorra, by name. We handle the technical side, the content for each place and the optimisation for AI, and you see how many calls come in.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

La Rioja, from the Ebro to the sierra

Three large towns and a region that is searched village by village

Logroño has 152,150 inhabitants, Calahorra 25,367 and Arnedo 15,140: they are the three of over 15,000 and add up to 192,657. The rest of La Rioja is a network of villages searched by their name, and in the wine ones that name often comes with “house with a cellar”. Each one needs its own page.

A small region is won by knowing it: who lives in each area, what sells and how you get there. When your website tells it with local data and your Google listing is well kept, you become the local reference in your area. This is how we split it:

Logroño La Rioja Logroño is searched by neighbourhood: Casco Antiguo, Ensanche, Cascajos, Valdegastea. A page per area and a well-kept office listing pick up the calls from the map, where whoever types “estate agent in Logroño” decides. Calahorra La Rioja Calahorra, the head of the Rioja Baja, with its cathedral and its market gardens. It is searched by the name of the city and of its neighbouring villages, and a guide of its own picks up that search. Arnedo La Rioja Arnedo, in the Cidacos valley and with a footwear tradition, is searched by its name. A page of its own, with what life there is like, picks up those queries.
  • Logroño and the Rioja MediaLardero, Villamediana de Iregua, Navarrete and Fuenmayor: villages next to the capital, searched by name, with the buyer who works in Logroño.
  • Rioja AltaHaro, Nájera, Santo Domingo de la Calzada and Briones: wine and Camino villages, where people look for a home with character. One guide per village, with its streets.
  • Rioja Baja and the sierraCalahorra, Arnedo, Ezcaray and the Cameros valleys: a local market and weekend homes. People search by village and each deserves its own page.
1/4 Technical SEO and architecture

A website with its own address for every village and neighbourhood

Google understands a website by its addresses. We arrange yours so that Logroño, Haro or Calahorra each have their own, with clear titles, no repeated pages and fast loading on the phone of someone browsing from another city.

2/4 Hyperlocal content

Guides to the wine and to the village, under your name

Buyers ask concrete things: what living in a house with a cellar is like, how long it takes to reach Logroño, what services there are. We write one guide per place with those answers and publish it under your name, backed by local media.

3/4 GEO · AI search visibility

Have ChatGPT name you when people ask about living in La Rioja

Someone weighing the city against a wine village already asks an AI. We work so that your agency is one of the answers, with clear data and a website the AI can understand, and we measure which questions you appear in.

4/4 Google Business Profile and local search

Your listing on the map, looked after office by office

When someone types “estate agent in Calahorra” the map decides. We create and look after your Google Business Profile listing, with reviews, photos and replies, as we explain in our article on the listing.

See how Google sees you in Logroño, right now:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in La Rioja3 towns

  • Arnedo
  • Calahorra

Other services in La Rioja9 services

Google AdsLa Rioja Meta AdsLa Rioja Instagram AdsLa Rioja Facebook AdsLa Rioja ChatGPT AdsLa Rioja Artificial intelligenceLa Rioja Email marketingLa Rioja Web designLa Rioja Web developmentLa Rioja

Frequently asked questions about real estate SEO in La Rioja

  • For the ones your buyer names when searching, yes: Haro and Briones are neither the same search nor the same house. We start with the villages where you already work and add others when calls arrive.

  • Yes. A guide on how a house with a cellar is bought picks up that search today and brings you whoever wants one, for when one comes in.

  • Yes, with a page per village and a well-kept Google listing. The listing places you in Logroño and the pages show that you also know Navarrete or Fuenmayor.

  • It works because the search is specific: whoever types the name of a village knows what they want. There is less volume, so we spend no effort on words nobody types.

  • The calls and forms that arrive from Google, with the village and the search they came from. You see which areas bring visits and which end in a viewed home.

The Landing Agency team in the Barcelona office

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