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Meta Ads for real estate agencies

Real estate Meta Ads agency in Melilla

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In a city of 86,780 inhabitants, the owner who sees your ads today is the neighbour who will ask you for a valuation tomorrow

We show your homes, your sales and your team to people living in Melilla, with a budget that is not spread across a thousand places, and we measure what leads someone to write to you, not just to give a “like”.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Instagram and Facebook, in one city

With a contained budget, better a few well-measured campaigns

In Melilla the audience exists, but it is finite, and the money cannot be spread across many half-done campaigns. We work with two: one that shows your homes to whoever can buy, and another that introduces you to the owner who is not yet thinking of selling, with your completed sales and your team. Each with its own measurement.

With few contacts a month, every data point weighs: that is why everyone who writes goes into your CRM and every step they take goes back to Meta, so it learns from few cases which profile ends up viewing a home. Winning owners has its own method, in winning property owners.

1/4 Your database and your website

We start with those who have already seen you

The first audience is those who have visited your website or are in your client database, with permission. We show them new homes and completed sales. Then we look for people in Melilla who resemble them, and Meta learns from every contact that ends in a viewing.

2/4 Placements · Feed, Stories and Reels

The money is split between Feed, Stories and Reels according to what pays off

Not every placement performs the same with every home. Every week we look at where owners and buyers write and move the budget from what only gives “likes” towards what brings messages.

3/4 Creative testing

Test before you spend: one home, three ads

With the same home we test a photo, a video and a carousel; and to win owners, an ad with a completed sale against another offering a valuation. With the first data the one that brings messages stays and the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM, and back to Meta

Every contact enters your CRM at once, and every later step (call, appointment, viewing) goes back to Meta through the conversions API. With few sales, that returning information is what teaches the system to look for people who end up at a viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in Melilla

  • Enough for a serious campaign if it is looked after: the ad is not shown to the whole city, but to the profiles that most resemble whoever has already written to you. Before spending we tell you what audience size comes out for each campaign.

  • New homes with good photos, the sales you can talk about and a phone you answer. With that we prepare the ads, and you only approve the message before it goes out.

  • Every contact stays in your CRM from the moment they write. Your team marks when you call, when there is an appointment and when there is a viewing, and those steps go back to Meta. Each month you see which ad every viewing came from.

  • Both, in separate campaigns: the agency, for the owner who is not yet thinking of selling; each home, for the buyer. That way you measure separately what brings owners and what brings buyers.

  • Not always at the same intensity. A small, constant presence keeps your name in front of the owner, and it is raised when a home comes in that matters to you.

  • With Meta you introduce yourself before they think of selling; with Google you answer when they are already asking what their home is worth. Which goes first depends on which of the two you lack today. We explain the second in Google Ads for real estate agencies.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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