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Google Ads for real estate agencies

Real estate Google Ads agency in Melilla

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On Google, “Melilla” is also a plane ticket and the weather forecast, and those clicks do not buy homes

We start by keeping out of the ad anyone who is not looking for housing, and leave only those who want to buy, sell or value in the city. Then we measure every call, so you see which ad it came from and what it has cost you.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in a small city

When the market fits inside one city, every word can be watched

Melilla has 86,780 inhabitants according to the INE. It is a single city, with no province to widen into, and that allows something a large capital cannot do: looking each week at what was typed before every click and adjusting. A small, well-watched account performs better than a large one left untended.

The ad talks about three things: buying in the city, selling and finding out what a home is worth. The last one goes in its own campaign, with a short form, because whoever asks what their home is worth is the one who can give you a home to sell. We develop it in winning property owners.

1/4 Google Search · keywords

We keep out of the ad anyone who is not looking for a home

From day one we exclude searches that carry the name of the city but do not ask for housing: flights, weather forecasts, visits to Melilla la Vieja, job openings and portal names. Every week we read what was really typed and refine the list.

2/4 Valuation campaigns

Valuation: the owner comparing what their home is worth

“How much is my flat in Melilla worth” is a search with an owner: someone with a home who is unsure. Your ad appears, they leave their details in a form with few fields and your phone alerts you at once. If they ask other agencies too, being first counts.

3/4 Remarketing · YouTube and Display

Reaching again whoever looked at a home and did not call

Someone who opened a listing on your website and left sees that home again while watching videos, opening their email or reading other sites, only while they are still deciding and without pushing. In such a short market, every visitor counts.

4/4 Measurement and conversions

Every call, measured through to the sale

Every call and every form that comes out of an ad is logged and compared with your viewings and your sales. With few sales a month, knowing which ad brings clients and which only spends is what lets you move the money with judgement.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in Melilla

  • There is what there is: a city of 86,780 inhabitants. That is why we do not chase thousands of clicks, only the few that bring a call. Before setting a budget we look at how much traffic your searches have and start with those that already give you sales.

  • Those that carry intent: “buy a flat in Melilla”, “house in the Ensanche”, “home valuation”. Generic ones, such as “estate agent in Melilla”, are tested carefully and only kept if they bring calls.

  • Yes, if each ad leads to a listing or to the valuation and not to a generic front page. With few sales, what matters is not paying for clicks that do not call, and that is controlled by reading each week what was typed.

  • We log which ad and which search each call or form comes from, and you mark which ended in a viewing or a sale. Over time you know which campaign deserves more money and which gets switched off.

  • With Google you reach someone who is already looking for a home; with Instagram, someone who is not yet. If you want calls from people who have made up their mind, start with Google, and add Instagram when you want to be known before they decide.

  • Ads give you visits while you pay for them. Real estate SEO makes your website keep receiving searches when you stop. Starting with the first and adding the second is a reasonable sequence.

The Landing Agency team in the Barcelona office

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