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Real estate Google Ads agency in Asturias

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Asturias, many people search for a house to spend a week in, not to buy it

“Village house” or “flat in Llanes” is typed by both buyers and holidaymakers, and your ad shows for both. We pay only for the first, cut the rest and tell you what each call has cost you.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Asturian searches

The same word, two clients: the one who buys and the one on holiday

In Asturias, tourism mixes into many searches. Whoever types “rural house in Cangas de Onís” wants to sleep there; whoever types “manor house with land near Cangas de Onís” wants to buy it. In the cities something similar happens with “flat in Gijón”: it brings in the person who wants it to live in, the one who wants to let it by the week and the one looking for a room.

We start with what is not paid for: rural houses, hotels, holiday flats, walking routes and cider houses. Then come the buying searches by council and by type of home, and a separate campaign for the owner who wants to know what theirs is worth, the one that brings homes to sell: we explain it in winning property owners. This is how the account looks:

Gijón Asturias 269,894 inhabitants and a city that fills with visitors in summer: “holiday flat” and “weekly let” are excluded, and we pay for “flat in Gijón”, for “villa in Somió” and for whoever asks what their home is worth. Oviedo Asturias 223,968 inhabitants and a university: part of what is typed is student lets, and it is cut from day one. We pay for buying in the centre and for the valuation of someone selling to change homes. Avilés Asturias 75,517 inhabitants: campaigns carrying the name of Avilés and of the coastal villages next door, such as Salinas and Luanco, for people who want to live by the sea without moving to Gijón. A small, tightly aimed budget. Siero Asturias 53,049 inhabitants between Oviedo and Gijón: whoever wants a villa or a terraced house with a garden types Siero, La Fresneda or Lugones. Ads carrying those names, and a valuation campaign for the resident who wants to sell. Langreo Asturias 38,612 inhabitants in the Nalón valley, where holiday searches weigh little: we pay for flats near Sama and La Felguera and for the valuation of someone who inherits or wants to sell. Mieres Asturias 36,373 inhabitants in the Caudal valley: we pay for the flat and for the village house, and leave out the walking-route and rural-house searches that arrive from the mountains.
  • Gijón and OviedoTwo cities that get compared, each with its own budget and landing page. You see which city brings calls and which only brings clicks.
  • Central coastLuanco, Candás and Salinas: homes by the sea at the gates of Avilés and Gijón. We pay for the village name and exclude seasonal lets.
  • The eastLlanes, Ribadesella and Villaviciosa: second homes, with searches that rise in summer. We adjust the spend to that seasonality and rule out anyone who only wants accommodation.
  • Nalón and Caudal valleysLangreo and Mieres: ads for first homes, with a tight budget and a direct call from the phone.
1/4 Google Search · keywords

You pay for the person who wants to buy the manor house, not the one who wants to sleep in it

We split the searches by council and by type of home: flat, villa, manor house, country estate. We leave out what only spends: rural houses, hotels, holiday flats, walking routes and rooms. Every week we read the real searches that brought clicks and switch off the ones that do not fit.

2/4 Valuation campaigns

Someone who inherits a village house and does not know what it is worth

They type “how much is a village house in Llanes worth” or “valuation of a flat in Mieres”. Your ad appears, they request the valuation in a moment and the alert reaches your phone. Your ad answers first, and the call from someone who decides to sell goes to you.

3/4 Remarketing · YouTube and Display

Someone who viewed a house in summer and decides in winter

Second-home buyers look on holiday and decide months later, already back in their own city. We show them again the house they opened on your website, on YouTube or on the pages they visit, until they decide to call. When it is no longer the moment, we stop.

4/4 Measurement and conversions

You know whether Gijón, Oviedo or the coast pays off more

We note which ad each call and each form comes from, and match it with your viewings and your closed sales. You see which city or village brings clients and which only brings clicks, and each month we move the money towards what performs.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Avilés
  • Castrillón
  • Corvera de Asturias
  • Gijón
  • Langreo
  • Mieres
  • Oviedo
  • San Martín del Rey Aurelio
  • Siero
  • Villaviciosa

Frequently asked questions about Google Ads in Asturias

  • Not if it is done properly. We use buying words (“for sale”, “buy”, “with land”) and exclude rural houses, accommodation and holidays. Every week we read what whoever clicked typed and cut what slips through.

  • Yes, it is a small, tightly aimed campaign. Where there are few searches you pay only for those that bring a call, and we start with a modest budget that rises once we see what performs. Before setting it we check what a click costs today on your searches.

  • Yes. Someone living in Madrid or abroad who inherits a village house searches from there for what it is worth or how to sell it. The valuation campaign can be shown in their city, not only in Asturias.

  • It is decided with data. In a coastal village the search for second homes tends to rise with good weather, and in the cities it stays steadier. Every week we look at how your searches move and raise or lower the spend by district.

  • Google reaches someone who is already looking to buy; Meta shows the home to someone who had not thought of it yet. A manor house with land may call for both. We start with Google and, once you know which searches bring calls, we add Meta Ads.

  • One per council or per district. A single campaign for the whole of Asturias mixes the budget of Gijón with that of a village in the west and you cannot tell which one performs. Kept apart, you see which area brings calls and where it is worth spending more.

The Landing Agency team in the Barcelona office

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