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Email marketing for real estate agencies

Real estate email marketing agency in Asturias

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The contact who asked about a home in August and heard nothing more from you in October

Your list holds people from trade fairs, summer viewings, inheritances and portal calls. We tidy it up, write to them about what really interests them in their area and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Your list in Asturias

Five different people on the same list, and all of them get the same email

An Asturian agency's list tends to gather very different people: the owner who lives in their own council area, someone who inherited a home and lives in another city, the family thinking of moving to Oviedo or Gijón, someone looking for a second home on the coast, and someone who asked for a valuation two years ago and never heard from you again. With a single email for everyone, each person receives something that is not meant for them.

We start by sorting and separating: buyers by area, owners by council area and clients from abroad by their city or country. After that each list receives its own: one email a month with what is moving in your area, alerts when a home that fits comes in, and a few messages for anyone who has been silent for months. If owners are your goal, we develop it in winning property owners. This is how we plan it by area:

Gijón Asturias 269,894 inhabitants and a list with very different profiles: flat buyers, owners who want to sell to change neighbourhood and people looking for a second home by the sea. Each segment gets its own email and they are not mixed. Oviedo Asturias 223,968 inhabitants: the newsletter tells what is selling in the centre and in the outer districts, and the automatic alert takes the new home to whoever asked for a similar area and price. Avilés Asturias 75,517 inhabitants: a small list that works better with fewer, more useful emails. One a month about Avilés and the nearby coast, and an alert only when a home that fits comes in. Siero Asturias 53,049 inhabitants: the list of buyers of villas or townhouses who compare with Oviedo and Gijón. Alerts reach them with area, price and bedrooms already matched to what they asked for. Langreo Asturias 38,612 inhabitants: owners who inherited and contacts from years ago. They are reactivated with a few emails that simply ask whether they are still thinking of selling. Mieres Asturias 36,373 inhabitants: a close-knit, word-of-mouth list. A short guide for whoever inherits a flat or a house in the valley, with what is worth knowing before selling it.
1/4 Contact base · lists

Each contact in the list of their council area and their origin

We bring together what you have scattered across your management software, email, portals and trade fairs, remove duplicates and separate buyers, owners and people who live elsewhere. We add the area (city, coast or valley) and, if you know it, the city of origin. From there, nobody receives an email that is not meant for them.

2/4 Newsletter · your market

One email a month with what is moving in your area, told by you

What has sold in your council area, a home worth seeing and a short guide for whoever buys or sells: what to check in a property with land, how the sale of an inherited home is approached. With your brand and your tone. In winter the email can recall the home they saw in summer; in spring, tell what is coming onto the market.

3/4 Automatic alerts · buyers

A stone manor house comes in at Llanes and we tell whoever was looking for one

When you take on a property, it is matched with what each buyer asked for (area, price, bedrooms) and we write to them that same day. The buyer who wanted a house with land in the east receives the manor house; the one who wanted a flat in the centre of Oviedo does not. It reaches their inbox the day you take it on, without waiting for it to appear on a portal.

4/4 Reactivating contacts

Whoever asked in summer and missed out comes back to read you in autumn

Almost every list holds buyers who asked and did not find the right home. With a few emails designed for them, some reply, ask about a home and ask to see it. Whoever does not answer, we stop writing to, so as not to fill their inbox and to make sure your email reaches whoever wants it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Avilés
  • Castrillón
  • Corvera de Asturias
  • Gijón
  • Langreo
  • Mieres
  • Oviedo
  • San Martín del Rey Aurelio
  • Siero
  • Villaviciosa

Frequently asked questions about email marketing in Asturias

  • Yes, if their contact can be used. We check with you, contact by contact, which ones have given consent before writing to them, and each email carries its own link to unsubscribe. We do not start with anyone who has not.

  • Yes, it is a normal starting point. We merge the sources, remove duplicates and fill in what is missing, such as the area of interest or the type of contact. We start writing with what there is, and each contact gains tags as they respond.

  • Less than it seems: one email a month with something useful is enough, and automatic alerts only when a home that fits comes in. Writing a lot does not work; writing when there is something for that person does.

  • Yes. The list of clients from abroad is written in their language and the home is shown with the listing in that same language. If you want to attract more of this audience, we explain it in international clients.

  • It works better: when few homes are sold, each contact is worth more. A small but tidy list performs better than a large one left untouched, because each message reaches someone who can reply.

  • Each link in the email carries its own tag and we match it with your diary: who opened, who asked for a viewing and who came. Every month we tell you which emails brought viewings, not which ones were opened.

The Landing Agency team in the Barcelona office

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