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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Ciutat Vella, Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A beautiful street does not sell the home behind it

We film the real interior, order the photographs and take each Story to the right listing. In Ciutat Vella, buyers should know whether they want to view that home, not just whether they like the neighbourhood in the video.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

The home before the postcard

The frontage starts the Reel; the viewing decision happens inside

Ciutat Vella offers scenes almost anyone recognises: narrow streets, squares and the walk beside the sea. They are tempting openings for an Instagram ad, but also attract people planning holidays. An agency needs to show the home it sells. If the property is in the Barri Gòtic, we show its rooms, condition and what the owner permits us to publish. If in the Barceloneta, its relationship to the sea is only used as verifiable context.

A Reel walks through the home without jumps that mislead about its layout. A Story opens that property's listing, not a homepage of every Barcelona home. A carousel allows room comparison and reaches the price, when authorised, before someone writes. The direct message retains the property's reference so an agent can answer whether it is available and when it may be viewed.

Owners also see the ad and judge how you would represent their home. We agree images, location and privacy with them before publication. The area informally called el Born belongs to Sant Pere, Santa Caterina i la Ribera; we do not invent an administrative label to make the piece more appealing. For someone asking from abroad, the listing and service should continue in a language they understand. That continuity is part of serving international buyers.

1/4 Reels · vertical video

A Reel showing life inside that home

We start with an image placing the property and move inside: entrance, main room, bedrooms and a relevant detail. We do not turn a Ciutat Vella flat into a video about monuments. Buyers should recognise the home when they arrive for a viewing.

2/4 Stories · link to the listing

The Story reaches the exact listing

A Barceloneta home links to its own page with current status and pictures. We do not send buyers to a generic catalogue where they must search again. If reserved, the Story stops inviting an impossible viewing.

3/4 Carousel · one house, several photos

The carousel answers questions before the message

We order frontage, rooms and facts without hiding what matters behind visual filters. The final card states the official neighbourhood and price when it may be published. Anyone writing can ask about an actual feature, not a postcard.

4/4 Direct messages

The private message carries context to the agent

We prepare replies on availability, viewings and confirmed details. Your team receives the property behind the enquiry and the language used. They then note if an appointment followed; playing a Reel does not equal real buying intent.

The four real neighbourhoods

The video changes with the home, not a visual fashion

Each property has its own material and privacy limits:

  • El RavalThe piece places the street and enters the available flat. It shows condition and rooms faithfully, without using cultural life nearby as a substitute for the home.
  • El Barri GòticAn old frontage may open the sequence. The gallery then clarifies what features the home has inside rather than attributing another building's details.
  • La BarcelonetaA view of the sea places it, but the home dominates the Reel. The listing specifies residential purchase and availability to separate short-stay questions.
  • Sant Pere, Santa Caterina i la RiberaIf someone recognises “el Born”, the video may use it as a reference. The listing retains the official neighbourhood and shows the actual property available to view.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Instagram Ads agency in Barcelona10 districts

  • Horta-Guinardó
  • Nou Barris

Other services in Ciutat Vella, Barcelona9 services

Google AdsCiutat Vella Meta AdsCiutat Vella Facebook AdsCiutat Vella ChatGPT AdsCiutat Vella Real estate SEO and AICiutat Vella Artificial intelligenceCiutat Vella Email marketingCiutat Vella Web designCiutat Vella Web developmentCiutat Vella

Frequently asked questions about Instagram Ads in Ciutat Vella, Barcelona

  • Yes, if its owner requires discretion. We name the neighbourhood and show authorised spaces. When booking a viewing, the team gives agreed information; the ad does not reveal the address by mistake.

  • It might if it only shows the sea. We therefore show the home early, describe a purchase and link to a residential listing. We measure viewing enquiries rather than scenery plays.

  • A clear carousel may be more useful than an improvised video. We order real pictures to explain layout and condition, and request more material if an important room is missing.

  • No. The property, official area and link differ. A Story must open the listing for the home shown; el Born lies within Sant Pere, Santa Caterina i la Ribera.

  • The responsible agent, with the property reference and prepared opening questions. They can confirm availability and book a viewing without asking the buyer to explain what they saw again.

  • We link ad, listing and message; your team confirms calls and viewings. Plays show someone watched the video, while a conversation about an available home shows property intent.

The Landing Agency team in the Barcelona office

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