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Meta Ads for real estate agencies

Real estate Meta Ads agency in Aragon

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Aragon, the owner of a village house sometimes lives in another city, and spends the day on Instagram

Someone inheriting a house in Teruel, someone thinking of selling their flat in Zaragoza and someone dreaming of a home next to the slopes are not looking for an agency: they are looking at their phone. We take your homes to their Feed, their Stories and their Reels, and track what happens until the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Aragon, on the phone of each market

Three audiences in one region: the city, the mountains and the ones who live away

Meta lets you choose who sees each ad: the neighbour in a Zaragoza neighbourhood who may sell, the family from another region thinking of a second home in the Pyrenees, or the son or daughter who lives far away and looks after the village house. It is not a single campaign: it is one for each, with its own message.

We start from your client base and from those who have already visited your website, and with what we learn Meta finds more people like those who end up viewing a home. And the owner who wants to value theirs is handled with our solution to win property owners.

1/4 Your database and your website

Your Zaragoza base, in front of your homes again

We upload your contact list and those who visited your website, and show them your homes and your sales so that they come back. In the rest of Aragon, Meta learns from each contact that ends in a viewing and looks for similar people, in the city, in the Pyrenees or in the province of Teruel.

2/4 Placements · Feed, Stories and Reels

The money, where people write: Feed, Stories and Reels

The same ad appears in the Feed, in Stories and in Reels on Instagram and on Facebook, and we see which place brings the most messages. With city and valley audiences in the same region, the split changes by area, and every week we review it ourselves.

3/4 Creative testing

Three ads for a mountain home compete, and the one that brings messages stays

A photo with snow, a video of the terrace in summer and a carousel with the rooms go out at once, with the same audience and the same money. With the first data we see which one makes the owner or the buyer write: that one stays and the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM, and from your CRM back to Meta

Each contact enters your CRM at once, and every step they take (call, appointment, viewing) goes back to Meta. So it learns which profile ends up viewing a home in Barbastro or Alcañiz and looks for more like that one, not just people who fill in a form out of curiosity.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in Aragon

  • They are chosen by where they live and by what they do on Instagram and Facebook, not by the village of the house. They are shown an ad about selling in that village that leads to a simple valuation. It is an audience that is hard to find in any other way.

  • Yes. The ad is aimed at the cities the second-home buyer usually comes from, based on the contacts you already have. It is adjusted every week with what shows up in your messages and your viewings.

  • There is no fixed rule: it depends on where you sell the most and how many people there are to reach. In a small market, like a village in Teruel, a small budget already reaches almost everyone; in the capital, with more audience and more competition, the money is spent sooner. We propose a figure after looking at your area.

  • Google only reaches whoever is already searching, and Meta also reaches whoever is not yet. That is why in Teruel or the Pyrenees they often go together: Meta introduces you and Google picks up whoever already wants. We explain it in our Google Ads service.

  • It works just the same: you remind them of your homes in the Pyrenees or in Teruel and, when a new home comes in that fits what they asked for, they see it on their phone. If that base is from another region, it is treated as a separate audience, with its own message.

  • They see how you work and your sales near their home until the time comes. When they decide to sell, they have already seen your name several times in their Feed, and they are more likely to write to you before any other agency.

The Landing Agency team in the Barcelona office

Let the next property owner
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