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Real estate SEO and AI

Real estate SEO agency in Aragon

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Aragon, a flat in Zaragoza and a stone house in Teruel are not searched with the same words

Whoever searches in the capital types the neighbourhood. Whoever looks at the Pyrenees types the valley or the ski resort. Whoever thinks of a village in Teruel types its name. Your website can have good homes and still not appear in any of those searches. We handle the technical side, the content for each area and the optimisation for AI.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Three provinces, three ways of searching

Zaragoza, Huesca and Teruel: one region and three markets

Aragon has 11 towns of more than 15,000 inhabitants, adding up to 925,424 people according to the INE, and 693,091 live in Zaragoza. There people search by district and neighbourhood, in Spanish. In Huesca two kinds of demand mix: second homes in the Pyrenees, next to the ski slopes, and small-city housing in Huesca, Barbastro or Monzón. In Teruel people search by village and by district, with few searches and very specific ones.

That is why we do not rank for “estate agent in Aragon”: hardly anyone types it that way. We rank your agency in your districts and cities, with a page for each one and all of them linked together. And so that you are the agency people name when your area comes up, we follow the method of our solution for becoming the local reference in your area.

Huesca 4 towns Four towns of more than 15,000 inhabitants and the Pyrenees behind them. Whoever searches in Jaca or Benasque types the valley or the ski resort, and whoever searches in Huesca, Barbastro or Monzón types the city. Each search needs its own page. Teruel 2 towns Only Teruel and Alcañiz pass 15,000 inhabitants; the rest of the province is searched by village. A site with one page per district, rather than a list of homes, is the one that appears when someone types Albarracín or Valderrobres. Zaragoza 5 towns Five towns, led by Zaragoza and its 693,091 inhabitants. The capital is searched by district; Utebo and Cuarte de Huerva by people who want more space without going far; Calatayud and Ejea de los Caballeros have their own search.
  • JacetaniaJaca and the nearby valleys receive searches for homes next to the slopes and for weekend second homes. The site has to tell what each valley is like, not just show apartments.
  • RibagorzaBenasque and Cerler are searched by the name of the ski resort in winter and by the mountains in summer. The same home is searched in two ways, and each needs its own text.
  • Somontano de BarbastroBarbastro and the vineyard villages are searched as homes to live in all year round and as second homes. They are two searches and need two pages, not one mixed page.
  • Cinco VillasEjea de los Caballeros and its district are searched in Spanish and by village. A page naming the villages you cover puts you in front of whoever types their name.
  • Sierra de AlbarracínAlbarracín and its villages are searched as stone houses to renovate and as a getaway. Whoever wants to buy types the name of the village, and a generic site does not answer that search.
  • MatarrañaValderrobres and the villages around it are searched by name and almost always from another city. You need a page that tells what living there is like, with homes from that area.
1/4 Technical SEO and architecture

Addresses that keep Zaragoza, the Pyrenees and Teruel apart

Your site needs a page for the district of Zaragoza where you sell, another for each Pyrenean valley and another for each district of Teruel. We organise addresses, titles and speed, and stop two pages competing for the same search. That way Google understands that the Casco Histórico of Zaragoza and a house in Benasque are two different markets.

2/4 Hyperlocal content

A guide for each area, with what people ask in each place

We publish what matters in each place: what to check before buying an apartment next to the slopes at Formigal, which district of Zaragoza attracts whoever arrives for work, how to renovate a stone house in the Sierra de Albarracín. Each piece carries your signature and links to the rest of your site.

3/4 GEO · AI search visibility

Let AI name you when people ask about living in Aragon

Someone planning to move or buy a second home tells an AI the plan: skiing at weekends and living in the city, or a quiet village with a good connection for remote work. We work so that ChatGPT, Gemini or Perplexity name your agency in those answers, and every month we measure in which of them you appear.

4/4 Google Business Profile and local search

Your Google listing, on the street where your office is

Google splits the map by proximity: someone standing in the plaza del Pilar who searches “estate agent near me” sees the listings of that area. A listing stands for one real office, with an exact address, photos and reviews answered, and it is what puts you on that map. Here is a guide to looking after your listing.

Check it with your own agency, right now:

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We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the province of Huesca4 towns

  • Barbastro
  • Fraga
  • Huesca
  • Monzón

Other services in Aragon9 services

Google AdsAragon Meta AdsAragon Instagram AdsAragon Facebook AdsAragon ChatGPT AdsAragon Artificial intelligenceAragon Email marketingAragon Web designAragon Web developmentAragon

Frequently asked questions about real estate SEO in Aragon

  • No. One well-organised domain is enough, with a section for the city, another for each Pyrenean valley and another for Teruel. What matters is that each page says something different about its place: if you copy the Zaragoza text and change the name to Jaca, Google treats it as repeated and neither of them appears.

  • With a page per district that names the villages you cover and the homes in them, and with your Google listing if you have an office nearby. You do not need a site for each village; you need whoever types “house in Valderrobres” to find a page that speaks about that place.

  • Less than on the coast, but it happens, above all in the Pyrenees, where some people look for a second home from the other side of the border. Before translating anything we measure which languages your visitors use. If French or English bring you enquiries, those pages are written in full, not with an automatic translator.

  • In a capital of 693,091 inhabitants many agencies compete for the same searches, and more content and more consistency are needed. In a small valley, one well-made area page and a well-kept listing are often enough. That is why we begin by examining your website and your market, not with a closed price.

  • With pages that answer what a seller asks: what a flat in their neighbourhood is worth, which papers to gather, how the process works. Whoever reads it on your site and trusts it calls you. It is the basis of our solution for winning property owners.

  • They take many, but not those with the name of a neighbourhood and a specific question, like “what is life like in the Actur”. Those are answered by whoever writes about the neighbourhood with judgement, and that site can be yours.

The Landing Agency team in the Barcelona office

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