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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Zamora

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Zamora and Benavente are two different audiences, and each deserves its own ad

The owner of an old-town flat is not like the owner of a home in Benavente, and does not see the same things. We make each of them know you before they decide to sell: ads with your properties, in their area, tracked all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Meta Ads in Zamora

One budget is not split the same way between a capital and a crossroads city

The capital has 59,815 inhabitants and Benavente 17,309. With that difference, it makes more sense to have one ad for each than a single one for “Zamora”. In the capital we show your sales in the old town and in the new neighbourhoods; in Benavente, those in the city and its surroundings.

Owners do not look for an agency until they decide to sell, but until then they pass through Instagram and Facebook. There you tell them what you have sold near their home and offer them a simple valuation. It is the part of how we win property owners that starts on social media. This is how we set it up:

Zamora Zamora Your old-town sales are shown to whoever lives there, and those in the new neighbourhoods to whoever lives in them. One ad for whoever wants to sell and another for whoever wants to buy, tracked all the way to the viewing. Benavente Zamora Ads with homes and sales in Benavente, for people who live in the city and the villages around it. It is measured separately to see whether this city, with fewer people, brings you contacts at a good price.
  • Around the capitalVillaralbo or Morales del Vino are advertised together with Zamora: whoever lives there looks at what sells nearby, not at the municipal boundary.
  • SanabriaHomes used by season. The ad names the village so that whoever has a connection to it replies, and the valuation is requested from the phone.
  • ToroA town with an audience of its own. We advertise around Toro and check whether the contacts end in a viewing.
1/4 Your database and your website

Your starting point is the people who already know you in Zamora and in Benavente

Your clients and whoever has visited your website are the model. With them, Meta looks for similar people in each city, and each contact that reaches a viewing teaches it to fine-tune.

2/4 Placements · Feed, Stories and Reels

Each city, its own split between Feed, Stories and Reels

The ads appear in the Feed, Stories and Reels of Instagram and Facebook, and they do not perform the same in Zamora as in Benavente. Every week we check where people write and move the money from one place to another.

3/4 Creative testing

Three ads per city compete, and the one that brings messages stays

A photo of the flat, a video of the street and a carousel of the interior compete before the same audience. Once there is data, those that bring no messages are switched off and next month another one comes in to compete.

4/4 Pixel and Conversions API

From the ad to your CRM, with every step up to the viewing

Each contact enters your CRM straight away, and their steps (call, appointment, viewing) go back to Meta. That way it learns which profile ends up viewing a home in each city, and not only who fills in a form.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in the province of Zamora

  • There is no need. You start where you close most deals and move the money according to what each city brings. The capital and Benavente are different sizes and do not perform the same.

  • Yes. Besides your area, other cities are chosen according to where your enquiries come from, and we measure what each contact from them costs.

  • The home looks for a buyer and the sales look for owners. Each ad has its own audience, its own message and its own tracking.

  • They see your ad again and are offered another way to get in touch, such as the phone or a valuation. Many owners take time to decide, and the ad is still there meanwhile.

  • They complement each other: Google Ads picks up whoever is already searching and Meta reaches whoever is not yet thinking of selling. The data from one is used to fine-tune the other.

The Landing Agency team in the Barcelona office

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