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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Segovia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Segovia part of the buyer base lives in Madrid and browses homes in the sierra on Instagram and Facebook: your ads need to be there

So does the owner who hardly uses their house in La Granja or Riaza. We show your homes and your sales to both, in Segovia and in Madrid, and measure every contact through to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Two audiences, two cities

The ad is shown where the buyer lives, not only where the house is

A house in Pedraza or El Espinar is bought from Madrid as much as from Segovia. With Meta you can show it to someone who lives in the capital and browses homes in the sierra, and at the same time to someone who lives in the province and wants to move. We start with your client base and with those who have already visited your website, and Meta learns who ends up asking for a viewing.

The owner whose house stands closed during the week is advertised to separately, with a valuation and your sales near their home. It is the basis of winning property owners. We start with the capital:

Segovia Segovia Two audiences in the capital: those who live in it and are changing flat, and those who look at it from Madrid as a life option. Each sees a different ad, with your sales in the centre or the neighbourhoods.
  • Sierra de GuadarramaLa Granja and El Espinar: one ad for the buyer who lives in Madrid, with the home and the area up front, and another for the owner who hardly sets foot in it.
  • Riaza, Pedraza and SepúlvedaSmall towns that buyers reach from further away: the ad shows the home and explains what the town is like out of season.
  • Tierra de PinaresCuéllar and Coca: one more audience from the comarca. Nearby ads, with a sale of yours next to their home as proof.
1/4 Your database and your website

Your client base and your website: first those who already know you, then those who resemble them

We start from your clients and from those who have visited your website to show them your homes and your sales. Then Meta looks for similar people, in Segovia and in Madrid, based on those who end up asking for a viewing: the buyer looking at the sierra is not the owner in the old town, and neither is their ad.

2/4 Placements · Feed, Stories and Reels

The money goes where people respond: Feed, Stories or Reels

Your ads appear on Instagram and Facebook, and the split is adjusted with the data: if Reels get more replies at weekends, the budget moves towards them. We review it ourselves every week.

3/4 Creative testing

Three ads for a home in the sierra, and the one that brings contacts stays

A photo of the house with the mountains behind, a video of the village and a carousel go out at the same time, with the same audience and the same money. With the first data we see which one makes people write; that one stays and next month another is tested.

4/4 Pixel and Conversions API

From the ad to the CRM, and from the viewing to Meta

When someone writes to you from an ad, their contact reaches your CRM and, if they later call, book an appointment or view the home, we show it to Meta. With that signal the system stops chasing the curious and moves closer to whoever will actually view a home.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in the province of Segovia

  • Yes, you can choose where the person seeing the ad lives: Madrid, Segovia or both. We start with what you already know about your buyers and adjust according to what each contact brings.

  • Through those who already know you: your contacts and whoever visited your website. To the rest of Madrid you show your sales in the sierra, so they remember you if they ever sell.

  • We measure it: we test both with the same audience and keep the one that makes people write, without guesswork.

  • Yes. A small budget with a well-defined audience does better than a big one spread without criteria. It goes up when we see which contacts end in a viewing.

  • Google reaches whoever is already searching for a home. Meta reaches earlier, whoever has not searched yet but fits, and the owner who is not thinking of selling. They complement each other, as we explain in Google Ads.

The Landing Agency team in the Barcelona office

Let the next property owner
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