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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Cuenca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Cuenca the audience is small: your ads have to reach whoever matters and tire nobody

The owner is not yet looking for an agency, but opens Instagram and Facebook every day. We prepare ads with your homes for your area and for the buyer who looks from Madrid or Valencia, and track each contact through to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

A small audience, well chosen

In a small province, the same ad wears out quickly

The two places with more than 15,000 inhabitants add up to 70,348 people according to the INE, and the rest are villages. With an audience like that, a repeated ad tires people at once. That is why we work with few messages, changed in time, and with three clear audiences: owners in Cuenca and Tarancón, residents of the villages and buyers from Madrid and Valencia who look at homes in the interior.

The owner does not think of selling until the day they do, and then they call the agency they already knew. With your client base and the visits to your website, that agency is you. It is part of our solution to win property owners. This is how the account looks:

Cuenca Cuenca Owners in the old town and the lower part, and outside buyers who look at homes with a view of the gorges. Two audiences, two ads: one shows your portfolio and the other your sales. Tarancón Cuenca Tarancón is a small audience close to Madrid. We advertise a home to whoever is thinking of moving and a valuation to whoever is thinking of selling, each with its own message.
  • Serranía and AlcarriaVillage houses and country estates: ads with a photo and the village, for whoever lives elsewhere and looks at homes in the interior.
  • La Mancha of CuencaBelmonte, Mota del Cuervo, Las Pedroñeras: a reduced audience, one valuation ad and little investment until we see who writes.
  • Manchuela and Alto JúcarIniesta and the area around the Alarcón reservoir: small villages where we test with little money before widening.
1/4 Your database and your website

Your regular clients and whoever has already visited your website, first

We start with your client base and with whoever has looked at your website: we show them your homes and your sales so they come back. We reach the rest of the province, and Madrid or Valencia, afterwards, once Meta has learned from the contacts that end in a viewing.

2/4 Placements · Feed, Stories and Reels

The money goes where they write: Feed, Stories or Reels

Your ads appear on Instagram and on Facebook. If more owners write from Stories, the money goes there. We review it every week, without spreading it blindly.

3/4 Creative testing

Three ads compete, and with a small audience they are swapped in time

A photo of the stone house, a video of the old town and a carousel of the flat in Tarancón go out together, to the same audience. The one that brings messages stays and the rest are switched off before the audience tires.

4/4 Pixel and Conversions API

From the ad to your CRM, and from the viewing back to Meta

Each contact enters your CRM at once, and each step (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a home. With a small audience, every well-measured data point is worth a lot.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in the province of Cuenca

  • It is if the audience is well defined and the budget is not spread over twenty villages. We start with Cuenca and Tarancón and widen by district according to the contacts.

  • Yes. We choose the city from which the ad is seen and show them the house with its village and its photo. It is measured apart to see whether that buyer ends up viewing.

  • When the data asks for it. With a small audience, an ad wears out sooner than in a big city, and we change it before the people who see it stop looking.

  • A carousel or a short video per house, with the village on the first line and the price in view. If that village brings no messages, it is paused and the money moves to another.

  • They complement each other: Google reaches the owner when they type “how much is my house worth”, and Meta the one who has not yet thought of it. With little search volume in the province, Meta gives you presence before that question.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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