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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Toledo

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Toledo your ads reach as far as Madrid: the family looking to leave the capital is already on Instagram and Facebook

Someone who lives in Madrid and is thinking of a house with a garden beyond the capital is not yet looking for a Toledo agency, but spends the day on social media. We show your homes to that family and to the owners in your area, and we measure which ad ends in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Two audiences on one budget

We advertise to whoever lives in Toledo and to whoever lives in Madrid

The province has two clients who rarely coincide. The first is the owner in the area, who sells a house in the old town, a villa in a cigarral or a flat in Talavera and compares agencies without telling anyone. The second lives in Madrid, wants more space and looks at Illescas, Seseña or Yuncos from the sofa. Meta lets you speak to both with different ads and on the same account.

We start with whoever already knows you: your contacts and whoever visited your website. From there, Meta learns from every contact that ends in a viewing. The owner is shown your sales in their town and a valuation; it is winning property owners before they decide. This is how we split it:

Toledo Toledo The owner of a house in the old town or in a cigarral is shown your sales in Toledo and a valuation with the name of their neighbourhood. The Madrid buyer, homes with a patio or with views, with a large photo. Talavera de la Reina Toledo Talavera has its own buyers and owners. A local audience for your sales and another for the homes you win, with the budget split according to where the messages arrive. Illescas Toledo Illescas is advertised to Madrid and to the towns to the south: the home, the price and how close it is to the motorway. We measure how many messages end in a viewing. Seseña Toledo Seseña borders the Community of Madrid and is advertised on both sides of the boundary: to the neighbour in the area and to whoever lives in Madrid and wants more space. Ocaña Toledo Ocaña is advertised to a small audience in the Mesa de Ocaña, with a village house or an owner who lives away. Few ads, well chosen and measured.
  • Toledo and its surroundingsAds for old-town homes and cigarrales to owners and to Madrid buyers, with photos that show the patio and the views.
  • La SagraIllescas, Yuncos, Esquivias and Seseña: audiences from Madrid and from the area, with the distance to the capital as the argument.
  • Talavera and the Campana de OropesaTalavera, Oropesa and Lagartera: a local audience, with ads for your sales in each town.
1/4 Your database and your website

First whoever already knows you, then whoever resembles your clients

We upload your contacts and those who passed through your website to show them your newly listed homes. With the first contacts that end in a viewing, Meta looks for more people with the same profile, both in your province and in the south of Madrid.

2/4 Placements · Feed, Stories and Reels

The money stays where owners write

Your ads appear in the Feed, in Stories and in Reels on Instagram and Facebook. Every week we see where messages arrive, take budget away from whatever brings none and put it where it does. What works in the capital does not always work in La Sagra, and we check.

3/4 Creative testing

We test with the old-town house and with the villa, and the one that makes people write wins

We prepare several versions of the same ad, with photo, video and carousel, and show them at the same time to the same audience. With the first data we see which version prompts messages: that one is reinforced, the others are withdrawn and another idea is tried.

4/4 Pixel and Conversions API

From each ad to your CRM, and from the CRM back to Meta

Every message enters your CRM at once, and every step it takes (call, appointment, viewing) is sent to Meta. That way it learns which profiles end up visiting a home and not only which ones fill in a form. You see which ad brought which viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Illescas
  • Ocaña
  • Seseña
  • Talavera de la Reina
  • Toledo

Frequently asked questions about Meta Ads in the province of Toledo

  • Yes, you choose the area the ad reaches, and Madrid is one of them. We show them homes in your province with the journey and the price in view, and we measure how many write, not how many see the ad.

  • Yes, with ads showing your sales in the old town and a valuation with the name of the neighbourhood. Nobody's home is advertised: you are made known to the owner before they decide, and when they decide, they call you.

  • Less than in a big city, and we take that into account: we group nearby towns (for example, Illescas, Yuncos and Esquivias) and adjust what is spent to what comes back. You do not need to advertise to everyone.

  • Homes with good photos, someone to answer the messages and access to your CRM. The rest (ads, audiences and measuring) we set up and review with you every week.

  • They complement each other. Google picks up today whoever searches “sell house in Talavera”; Meta arrives earlier, at whoever has not yet decided. You can see how it is set up in Google Ads.

  • We tag each message from the ad and follow it to your CRM and your diary. If ad B brings fewer messages but more viewings, you will see which one is really better.

The Landing Agency team in the Barcelona office

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