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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Toledo

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Toledo many people search to visit the city and very few to buy in it: you pay for whoever looks for a home, not for whoever looks for a hotel

“Toledo” is typed by tourists, the curious and buyers, and only the last ones call you. We choose which searches to pay for in each town, set aside those about visits and rentals and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

From the tourist visit to the purchase

Toledo attracts many people who are not thinking of buying

The old town is a World Heritage Site and fills Google with tourism searches: what to see, where to eat, hotels. If you advertise “Toledo” on its own, you pay for all of them. That is why we build the account with searches that already carry buying intent, such as “house with a patio in the old town of Toledo” or “villa in the cigarrales”, and leave out anything about visits, hotels or rentals.

Outside the capital the search changes: “house in Illescas”, “flat in Seseña”, and it is often typed by someone who works in Madrid. And there is another client: the owner who wants to sell and types “how much is my house worth in Talavera”. That valuation campaign brings homes to sell and fits with winning property owners. This is how we organise the account:

Toledo Toledo The account separates tourism from buying: “house with a patio in the old town”, “villa in the cigarrales”, “flat in Santa Bárbara”. Anything that sounds like a visit, a hotel or a rental is dropped from day one. Talavera de la Reina Toledo Talavera de la Reina is a market of its own and not a shadow of Toledo: its searches carry the name of the city and of its neighbourhoods. One buying campaign and another valuation campaign for the owner. Illescas Toledo People search “house in Illescas” with the journey to Madrid in mind. The ad names the journey and the home, and searches for rentals and jobs are dropped. Seseña Toledo Seseña, right next to the Community of Madrid, attracts searches for new-build and second-hand homes. One ad for each, with the name of the area and without paying for whoever is only comparing. Ocaña Toledo In Ocaña people search little and very specifically: a village house in the Mesa de Ocaña. To start, a small campaign makes sense, focused on the owner's valuation.
  • Toledo and its surroundingsBargas, Olías del Rey and other towns near the capital: a house with a garden for whoever works in Toledo, with one ad per town.
  • La SagraYuncos, Esquivias, Illescas and Seseña: searches that carry the distance to Madrid as their argument.
  • Talavera and the Campana de OropesaOropesa, Lagartera and the surrounding area: searches for village homes and for the owner who sells from elsewhere.
1/4 Google Search · keywords

You pay for whoever looks for a home, not for whoever looks for what to see in Toledo

We choose searches with buying intent in each town and leave out visits, hotels, rentals, jobs and portal names. Every week we read what they typed before clicking to remove whatever only spends money.

2/4 Valuation campaigns

The owner who wants to sell a home in the old town or in La Sagra

Whoever types “sell house in Toledo” or “value flat in Illescas” sees your valuation ad with the name of their area. They fill in a simple form and an alert reaches your phone, before they call another agency.

3/4 Remarketing · YouTube and Display

Whoever looked from Madrid and decided later sees you again

Someone who works in Madrid compares several towns before calling. If they saw a home on your website, they find it again on YouTube, in their email or on the websites they read, and come back to you instead of going to the agency next door.

4/4 Measurement and conversions

You know which town brings you calls and what each one costs

We track calls and forms, split them by town and match them with your viewings and your sales. That way you see whether Illescas costs you less than Toledo, and each month the money moves to where it brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Illescas
  • Ocaña
  • Seseña
  • Talavera de la Reina
  • Toledo

Frequently asked questions about Google Ads in the province of Toledo

  • With excluded words that we review every week (what to see, hotel, tours, holiday rental) and with ads that say “for sale” from the headline. Whoever wants a visit finds no reason to click.

  • It works if the ad speaks about what the old-town buyer looks for: a patio, renovation, closeness to the station. It is a search with little volume and a lot of detail, so each click is looked after and the campaign stays small.

  • The one that names the journey and the town, such as “live in Seseña and work in Madrid”. It is a search about daily life, not about a property, and an ad that talks about that connects better than a generic “house for sale”.

  • Yes. Talavera is searched by its name and by its neighbourhoods. We start with a buying campaign and a valuation campaign, measure and, if the calls come out well, widen it to the towns around.

  • Google reaches whoever is already searching. The one who has not yet decided you reach with Instagram and Facebook ads, as we explain in Meta Ads. The two channels support each other.

  • Listings that are fast on a phone, with photos, area and a phone number in view, and a simple valuation page. If the website is slow or the form asks for too much, the click you have already paid for is worth nothing.

The Landing Agency team in the Barcelona office

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