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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Ciudad Real

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In a mid-sized city everyone knows everyone: make sure the neighbour who one day sells has seen you before anyone else

In Ciudad Real, Puertollano or Tomelloso, choosing an agency usually means asking someone you trust. Your Instagram and Facebook ads show your team and your homes to people who have not decided anything yet, and every contact is tracked through to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Cities where everybody knows everybody

Here the ad competes with word of mouth, and whoever is already trusted wins

In Valdepeñas, Manzanares or Daimiel, whoever is about to sell asks a cousin, a colleague or a neighbour. Meta Ads does not replace that conversation, it prepares for it: by the time the owner reaches it, your name rings a bell because for months they have seen you with your team, with the homes you sell and with an easy way to ask you for a valuation.

It helps to separate two audiences. One is the local owner, who is not thinking of selling yet and only needs to recognise you. The other is the buyer who does not know you yet: the family that wants to swap the flat for a house, or someone coming back to their city after years away. Each sees their own ad, and that work is part of our solution to win property owners. This is how we plan it, city by city:

Ciudad Real Ciudad Real The capital, with 76,217 inhabitants, has plenty of audience to split by profile: those moving up from a flat to a house and those buying their first home. Each sees a different ad, with your name and your sales in the city. Puertollano Ciudad Real In Puertollano, with 45,565 inhabitants, an ad with your team's face builds trust where everybody knows everybody. It is shown to people living within a short radius around the city. Tomelloso Ciudad Real Tomelloso, with 37,060 inhabitants, has people looking for a house with a wine cellar and people looking for a flat, at the same time. One video of each kind, aimed at a different audience, without mixing them in the same ad. Alcázar de San Juan Ciudad Real Alcázar de San Juan has 31,914 inhabitants and a railway junction, so some people live here and work in another city. One ad for whoever looks at homes near the station and another for the lifelong owner. Valdepeñas Ciudad Real In Valdepeñas, with 30,782 inhabitants, the ad shows a real house and a real street, not a winery. It is aimed at locals and at people with family in the city. Manzanares Ciudad Real Manzanares, with 17,728 inhabitants, has the A-4 at its door. Its ads say how far Madrid and the provincial capital are, for whoever compares cities before moving. Daimiel Ciudad Real Daimiel, with 17,722 inhabitants, is a small market where a tight campaign is enough to start: locals get to know you and, afterwards, ask for a valuation. Miguelturra Ciudad Real Miguelturra, with 15,924 inhabitants, is right next to the capital. The ad speaks to the family that wants a garden without moving away from Ciudad Real, with the townhouse up front.
  • Campo de CalatravaCiudad Real, Miguelturra and Almagro: one radius per city, so that the capital's ad is not shown to someone searching in the next village.
  • La ManchaAlcázar de San Juan, Tomelloso and Manzanares: three audiences and three ads in a single account, where you can see which brings more messages.
  • Campo de MontielLagunas de Ruidera and Villanueva de los Infantes: country homes on video, aimed at people who look at them from outside the province.
1/4 Your database and your website

You start with the people who already know you: your clients and whoever visited your website

We upload your contact list and the people who have visited your website as an audience of your own, and we show them your homes and your sales. Then we ask Meta to find similar people inside the cities where you work. That way you do not pay to show your ad in a village where you have no office.

2/4 Placements · Feed, Stories and Reels

The money goes to the screen where they write to you

Your ads appear in the Feed, the Stories and the Reels of Instagram and Facebook. Each screen brings a different kind of person, and we check it with your account's data and not with hunches: what brings no messages is switched off and its budget moves to what does.

3/4 Creative testing

Three ads for the same home, and the one that brings messages stays

A photo of the façade, a video of the patio and a carousel with the area and the price go out at the same time, with the same audience and the same money. With the first data you can see which one makes the owner or the buyer write. That one stays and next month another is tested.

4/4 Pixel and Conversions API

From the ad to your CRM, and from your CRM back to Meta

Every contact enters your CRM straight away and, when it turns into an appointment or a viewing, that signal goes back to Meta. That way it learns what kind of person ends up viewing a home in Valdepeñas or Ciudad Real, and looks for more like them instead of chasing people who only fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcázar de San Juan
  • Ciudad Real
  • Daimiel
  • Manzanares
  • Miguelturra
  • Puertollano
  • La Solana
  • Tomelloso
  • Valdepeñas

Frequently asked questions about Meta Ads in the province of Ciudad Real

  • Because knowing you is not the same as remembering you on the day the decision is made. An ad that puts you in front of them again for months means that, when the owner thinks of selling, your name is the first that comes to mind.

  • With a radius around each city and ads that name each place. The two markets are measured separately so we know which brings more contacts, without blending them into one budget.

  • Only with what you and they agree: the street or the neighbourhood, with no exact address or interior photos unless there is permission. We settle it with you before publishing anything.

  • It does, because that kind of house is understood better on video than in text: the patio, the carriage house, the cellar. And the ad can reach people who live outside the province and look from afar.

  • The portal shows your home to people who are already searching. Meta shows you to people who have not started yet, whether buyers or owners. For those searching today there is Google Ads, and the two channels complement each other.

  • With the first contacts you can see which ad works and which does not. What each contact costs and how many end in a viewing you see every month in a report made for an agency owner, not for a technician.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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