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Meta Ads for real estate agencies

Real estate Meta Ads agency in the Region of Murcia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner in the region is not looking for you yet, but already passes through Instagram and Facebook every day

Nobody hires an agency until they decide to sell. Until then they can get to know you through your ads: properties in the region, sales near their home and a simple way to ask you for a valuation. And on the coast, the buyer from abroad sees you in their own language.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who the ad is shown to

Two audiences in one region: the one who sells and the one who arrives

In Murcia and its surroundings, the owner is a local resident with a home they may sell when they change flat or job. On the coast, they are often an owner who does not live here all year and sees their home as an investment. They are two people with two reasons, and they are not shown the same ad.

Meta lets you reach each of them with what matters to them: to the local resident, your sales near their neighbourhood; to the one abroad, the property in their language. And since Meta learns from every contact that ends in a viewing, the campaign improves over the weeks. It is the part we explain in winning property owners. This is how the region is organised:

Costa Cálida 7 towns An owner who does not live here all year and a buyer from another country. Ads in two languages, with the home and the sea in the foreground and the contact one tap away. Murcia Region of Murcia 479,405 inhabitants: more than enough audience to reach the resident of each neighbourhood before they decide to sell. We start with whoever has already visited your website or is in your client base. Cartagena Region of Murcia 220,704 inhabitants and three audiences: the city, the La Manga and Mar Menor coast, and the buyer from abroad. A different ad for each, with the same follow-up all the way to the viewing. Lorca Region of Murcia 98,969 inhabitants in a setting where everyone knows and recommends each other. Ads with real homes and sales from your area, so the owner recognises you when they call. Molina de Segura Region of Murcia 78,458 inhabitants. Families who work in Murcia and want more space: ads for homes with a garden or terrace for whoever is thinking of changing home. Alcantarilla Region of Murcia 43,876 inhabitants. A small, tightly aimed radius: the ad reaches the owner in the municipality and in the neighbouring districts of Murcia, on a contained budget. Torre-Pacheco Region of Murcia 41,479 inhabitants. One audience of resorts and one of residents: the first is shown the home in English, the second the valuation of their own in Spanish.
1/4 Your database and your website

Your ads, in front of those who already know you in Murcia and abroad

We start from your client base and from anyone who has visited your website: we show them your homes and your sales so they come back. In the rest of the region, Meta learns from every contact that ends in a viewing and looks for similar people, both in your area and in the countries your buyers come from.

2/4 Placements · Feed, Stories and Reels

The money goes where owners write to you

Your ads appear in the Feed, Stories and Reels of Instagram and Facebook. If the owners in your area write more from Stories, the split shifts that way. We review it every week with the data in hand, not by eye.

3/4 Creative testing

Three ads compete and the one that brings enquiries stays

A photo of the home with a garden, a video of the terrace and a carousel with the price go out at the same time, to the same audience and with the same money. With the first data you see which makes the owner write. That one stays; the others are switched off and next month another is tested.

4/4 Pixel and Conversions API

From the ad to your CRM, and from your CRM back to Meta

Each contact enters your CRM straight away, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a home and looks for more like it, not only people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Frequently asked questions about Meta Ads in the Region of Murcia

  • Yes. It is aimed at a small radius and shows your sales near their home. Even if the audience is small, it is exactly the one you want.

  • By choosing the countries where you want to appear and preparing the ad and the listing in their language. It is not shown to everyone, only to people who resemble the buyer who already writes to you.

  • Yes. It is uploaded securely and used to show your ads to those people and to others with a similar profile.

  • Yes. You start with one market and one idea, measure which contacts end in a viewing and only then expand. There is no need to cover the whole region from day one.

  • Google answers whoever is already searching; Meta reaches whoever is not yet. The usual approach is to combine Google ads with these, each with its own budget.

  • They get an answer straight away, and your team finds them in the morning with the details noted down, ready to call at the right time.

The Landing Agency team in the Barcelona office

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