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Real estate SEO and AI

Real estate SEO agency in the Region of Murcia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Region of Murcia people search by town, and your website has to exist in each one

Someone buying in the capital does not compare the same things as someone looking at a home by the Mar Menor or in Lorca. We take care of the technical side, the content and the AI optimisation, so that your agency shows up in every corner of the region where you sell.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

How people search in the region

One region with three markets that are not searched the same way

The Region of Murcia has 24 towns of more than 15,000 inhabitants and three ways of looking at a home. In the capital and around it, families who work in the city look for a flat or townhouse near the huerta, the market-garden plain. On the coast, demand looks at the sea and often arrives from another country and in another language. And in the Guadalentín Valley, around Lorca, people look for a home to live in all year round.

Google does not reward a website that says everything on one page. It rewards the one with an address for each town, a page for each area the buyer names and a complete version in each language. That way, where you already sell, you become the reference in your area, and that authority spreads to the rest. This is how the region is organised:

Costa Cálida 7 towns Seven municipalities searched for by the sea in front of them and not by the name of the district. It is where English weighs most in searches and where a website with a complete version in other languages is most needed. Murcia Region of Murcia 479,405 inhabitants and the largest market in the region. It is searched by neighbourhood and by outlying district, and that is where area guides that a portal does not write win: schools, transport links and what is bought in the huerta. Cartagena Region of Murcia 220,704 inhabitants, with a port, an old town and, within its boundaries, the Mar Menor coast and La Manga. It needs one page for the city and another for each stretch of coast, so that Google does not mix them up. Lorca Region of Murcia 98,969 inhabitants and an enormous municipal area, with an old town, countryside and surrounding district. People here look for a home to live in all year round, and a well-kept Google profile puts you on the map before someone who only has portals. Molina de Segura Region of Murcia 78,458 inhabitants at the gates of Murcia. Many searches come from people who work in the capital and want more space: a page comparing Molina with the city answers exactly that doubt. Alcantarilla Region of Murcia 43,876 inhabitants, right next to Murcia. Whoever searches here wants to know what changes compared with living in the capital, and a guide of its own on that comparison ranks without competing with the portals. Torre-Pacheco Region of Murcia 41,479 inhabitants in the Campo de Cartagena, with Roldán, Balsicas, Dolores de Pacheco and golf resorts. The buyer from abroad and the long-time resident look for different things, and two pages are needed.
1/4 Technical SEO and architecture

One domain, one address per town and none that overlap

We structure your website so that Google tells Murcia from Molina de Segura and Cartagena from La Manga. Each town has its own address, each language its complete version and each home listing hangs from the area the buyer names. We also fix the duplicate listings and broken links that take strength away from everything else.

2/4 Hyperlocal content

Area guides that a portal does not write

We write what the buyer needs to know before calling: how living in the huerta compares with living by the Mar Menor, what changes between Cartagena and Lorca, what daily life is like in each coastal town. They are published under your name, and mentions in regional media add authority beyond your website.

3/4 GEO · AI search visibility

Have ChatGPT name you when people ask about the region

Someone planning a move does not search: they ask. “Which area of Murcia suits me if I want to live near the sea with schools nearby” ends up in ChatGPT, Gemini or Perplexity. We structure your texts so those answers cite you, and we measure which ones you appear in.

4/4 Google Business Profile and local search

A Google profile in every city where you have an office

When someone types “estate agent near me” from Lorca, Molina or Cartagena, the map decides. We optimise your Google Business Profile, keep it alive with photos, posts and replies to reviews, and measure which calls come from it. Here we explain how it is done.

Check it with your own agency, on the Region of Murcia:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the Region of Murcia24 towns

  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Other services in the Region of Murcia9 services

Google AdsRegion of Murcia Meta AdsRegion of Murcia Instagram AdsRegion of Murcia Facebook AdsRegion of Murcia ChatGPT AdsRegion of Murcia Artificial intelligenceRegion of Murcia Email marketingRegion of Murcia Web designRegion of Murcia Web developmentRegion of Murcia

Frequently asked questions about real estate SEO in the Region of Murcia

  • By starting with the town where you already close the most sales. When that page ranks, internal linking passes authority to the others, so there is no need to attack the whole region at once.

  • Almost nobody searches by region: people search by town or by area. That page gathers and links to the towns, and the heavy work goes into each of them.

  • You do not compete on the number of listings, you compete on knowledge. A guide comparing the neighbourhoods of Murcia with what you have seen in your own sales is not written by a portal, and it brings the visits to your site and not to theirs.

  • If you sell on the coast, yes. The buyer searching from abroad needs each listing in their language and with its own address. We explain it in international clients.

  • You can, if you have sales or real knowledge of that area. The content has to prove it with specific cases, with the prices you have seen and the streets you have walked; otherwise Google treats it as filler.

  • No, it complements it. SEO brings calls steadily without paying for each one, and Google ads cover the searches you have not yet won.

The Landing Agency team in the Barcelona office

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