Week 12 · Area guide
Published
by your name · Director of your agency
Real estate SEO and AI
Real estate SEO agency in Murcia
Done: this is what your client sees today
Area read from your website: Sitges
Google Maps · “estate agency in Sitges”
12914871020+1115
Your position from 9 points across Sitges
- 1.ºFincas del Mar5.0 · 132 reviews
- 2.ºCosta Garraf Homes4.9 · 87 reviews
- 3.ºSitges Homes4.8 · 64 reviews
- 7.ºyouragency.com4.6 · 38 reviews
Your Google Business Profile
4,6
38 reviews
Mentions in AI
0
ChatGPT and Google's AI do not cite you yet
Example with a website from Sitges. In your check, the Google Maps and AI data are looked up instantly.
Your Google Business Profile
4,6
38 reviews
Mentions in AI
0
ChatGPT and Google's AI do not cite you yet
Google Maps · “estate agency in Sitges”
12914871020+1115
Your position from 9 points across Sitges
- 1.ºFincas del Mar5,0 · 132
- 2.ºCosta Garraf Homes4,9 · 87
- 3.ºSitges Homes4,8 · 64
- 7.ºyouragency.com4,6 · 38
Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.
In Murcia people search by district and by village, and your website needs a page for each
Many Murcia agencies write “Murcia” on every listing, and Google cannot tell whether they mean the centre, Espinardo or a house in the huerta. We take care of the technical work, the content and the optimisation for AI, district by district.
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Lluís's AI assistant (Senior SEO)
Build authority with content in your voice
I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.
Lluís's AI assistantConnecting…
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How many people are looking for a home in your area
See how many people search every month to buy, sell or rent in your area, and what they type into Google.
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Own your search in AI
More and more buyers ask instead of searching. See whether AI names you or your competition.
How people search in Murcia
A city of districts and a huerta of villages
Murcia has 479,405 inhabitants and people search by place, not by city. Whoever wants a flat types the district: “flat in La Flota”, “penthouse in the centre”, “home in Infante Juan Manuel”. Whoever wants a garden types the village: “semi-detached in Cabezo de Torres”, “house in Beniaján”. And almost everyone adds the school, the university or the motorway exit, because they buy thinking about how they will get around every day. If your audience is the city and the towns around it, Spanish leads; English is worth building if you also sell by the sea.
Murcia has a trap of its own: the same word means the city, the whole municipality and the region. If every listing says “Murcia”, Google cannot tell a house in the centre from one in the huerta. You need a page for each district and village where you sell, with data only you have, and each listing hanging from its own page. That is where a portal falls short.
1/4
Technical SEO and architecture
One address for the centre and another for each village
We organise your site so that Google separates the city, the municipality and the region. Each district and each village has its own address, listings hang from the area the buyer names, and we remove duplicates: a flat that appears on your site and on three portals cannot compete with itself. The rest is technical work you never see, which stops your pages from overlapping.
2/4
Hyperlocal content
District guides that a portal does not write
We publish what the buyer wants to know before calling: what you get in La Flota compared with Vistalegre, what life is like in Guadalupe with the university next door, what to ask before buying a house in the huerta. They go out under your name, and mentions in regional media add authority beyond your own site.
3/4
GEO · AI search visibility
Get ChatGPT to name you when people ask which part of Murcia suits them
A family on the move does not always search: it asks. “Which district of Murcia suits me with two children and no need for a car?” ends up in ChatGPT, Gemini or Perplexity. We structure your texts so those answers cite you, and we measure which ones you appear in.
4/4
Google Business Profile and local search
On the map, whether from the centre or from the huerta
Someone who types “estate agent near me” on a phone decides with the map. We create and look after your Google Business Profile: photos, posts and replies to reviews. In a city this size there are many offices, and searchers settle for the first ones they see.
Murcia, area by area
The districts and villages of Murcia that people search for by name
This is not a tourist guide: it is what people type into the search bar. Each area has a different buyer and needs its own page on your site.
- Centre and Old TownRenovated flats, penthouses and investment. People search “flat centre Murcia” and you compete with every portal: the Google profile and a guide that compares streets decide it.
- El Carmen and La FlotaLong-established residential districts, with families who move flat without leaving the area. Replacement searches: size, garage and price by type.
- Vistalegre and Infante Juan ManuelModern blocks with services close by. Whoever searches here compares schools and transport links, and a page with those answers brings visits to your site.
- Espinardo and GuadalupeThe campuses of the University of Murcia and the UCAM. Two different searches, the investor's and the local family's, which are best kept apart.
- El PalmarA large village with the La Arrixaca hospital. Homes for people who work there and for families who want a garden without leaving the municipality.
- Cabezo de Torres, Puente Tocinos and BeniajánSemi-detached houses and homes with gardens on the edge of town. People search by village and with “pool” or “garden”: one page for each name, not a list of listings.
- Algezares, La Alberca and MonteagudoVillas and homes with land, a small market with very specific searches. You win with a guide to each village and an up-to-date Google profile.
We already do it for agencies like yours
Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.
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How Corredor Mató multiplied its potential clients by five
×5,3
potential clients a month, from 7 to 37
Corredor MatóCosta BravaView case study of Corredor Mató -
How Grandiora multiplied property-owner enquiries by five
×5
property-owner enquiries in 12 months
GrandioraBarcelona and the MaresmeView case study of Grandiora -
How MG became the first Google profile in Barcelona's uptown
×1,9
visits a month from their Google profile, from 116 to 224
MG Grupo InmobiliarioBarcelonaView case study of MG Grupo Inmobiliario
What people say about us on Google
Unedited: these are public reviews from our Google profile. You can read them all.
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★★★★★
An exceptional real estate marketing agency
We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
CP Carles Planas5 reviews -
★★★★★
Committed to results
Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
JR Jesús Rguez4 reviews -
★★★★★
Winning apartment listings with Ads
I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
AH Arturo HernándezLocal Guide · 43 reviews
And this is how Google sums up the rest:
- “Very serious and they monitor the work regularly.”
- “Very good service and very good people.”
- “We are really satisfied with this agency's work.”
The towns around
Near Murcia
Many buyers compare Murcia with the towns around it, where the house is often bigger. If your agency also sells there, each one needs its own page on your site:
- Alcantarilla
- Molina de Segura
- Las Torres de Cotillas
- Santomera
- Archena
- Fuente Álamo de Murcia
Real estate SEO agency in the Region of Murcia24 towns
- Águilas
- Alcantarilla
- Alhama de Murcia
- Archena
- Los Alcázares
- Caravaca de la Cruz
- Cartagena
- Cieza
- Fuente Álamo de Murcia
- Jumilla
- Lorca
- Mazarrón
- Molina de Segura
- Mula
- Murcia
- Puerto Lumbreras
- San Javier
- San Pedro del Pinatar
- Santomera
- Las Torres de Cotillas
- Torre-Pacheco
- Totana
- La Unión
- Yecla
Other services in Murcia9 services
Frequently asked questions about real estate SEO in Murcia
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With an address for each level (region, municipality and each district or village), linked to one another, and with texts that name real streets, schools and landmarks in each area. That way Google understands which one you mean and does not mix you up with a listing elsewhere.
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If you sell there, yes. Nobody searches for “village”: they search for “house in Zeneta” or “semi-detached in Cabezo de Torres”, and the page that answers with real prices, services and listings for that area is the one that wins the visit ahead of a portal.
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With two different pages: one for the investor buying a small flat to let and one for the family who wants to live near the campus. They share an area, not the search or the text. Mixing them is what stops either from ranking.
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It does not penalise you, but Google has to choose which one to show. We write a description of your own for each home, with its district and its landmarks, so your listing offers something the portal's does not.
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The technical work and the Google profile come first; searches that name a district or village come later; and generic ones such as “estate agent in Murcia” a good deal later, because portals and large agencies fight over them. That is why we start with the areas where you already close the most sales.
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The owner starts by asking how much the house is worth, using the name of their village. If your site comes up with a serious valuation of their area, they call you before signing with another agency. We combine it with ads and emails in our solution for winning owners.
