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Email marketing for real estate agencies

Real estate email marketing agency in Murcia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your Murcia database there are parents with a university child and families who want a garden: they do not expect the same email

Everyone who once asked for information and received no follow-up is still in your database. We sort your contacts by district, motive and moment, write to them with what interests them and alert you when someone asks to see a home.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Your database in Murcia

One list with four different clients inside

The database of a Murcia agency tends to gather four people who have nothing in common: the family that wants to move from a flat to a semi-detached home, the father who is looking for a flat for a child starting university, the investor who thinks of letting to students and the owner who once asked how much their home was worth. If all four receive the same email, they learn not to open it.

We sort the contacts by district or village, by motive (to live, student child, invest, sell) and by moment, and each group receives its own. The data comes from your CRM, your website and the portals, always with consent. And the owner receives the emails that bring them closer to a valuation, in line with our solution for winning owners. This is how it is organised by area:

1/4 Contact base · lists

Each contact in the list for their district and their motive

We gather the contacts you have spread between your CRM, your mail and the portals, remove duplicates and tag them: district or village, motive and moment. The father looking for a flat near the campus and the family after the semi-detached home do not receive the same email.

2/4 Newsletter · your market

One email a month with what is happening in your district

What sells and at what price in La Flota, in the centre or in the villages, the home worth seeing and a guide for whoever buys or sells. With your brand and your tone. It is the email a Murcia owner keeps for when they decide.

3/4 Automatic alerts · buyers

A home comes in at Puente Tocinos and we write to whoever asked for it

When you take on a home, it is matched with what each buyer asked for (district, budget, garden) and we write to them the same day. Whoever wanted a semi-detached home in a village sees it in their inbox before it appears on a portal.

4/4 Reactivating contacts

Last academic year's contacts who ask to view again

Enquiries from parents with a university child tend to bunch up before the academic year, and afterwards nobody picks them up again. A few emails written for those contacts, and for families who left their search half done, make some reply and ask to see a home.

Murcia, area by area

Which list and which email for each area of Murcia

Each area has its own contacts and its own way of reading email. The list, the alert and the rhythm change with them.

  • Centre and Old TownA list of investors and buyers of renovated flats. An email when a flat in the centre comes in, with price and size.
  • El Carmen and La FlotaA replacement list: families who want more space without leaving the district. An alert the same day a larger flat comes in.
  • Vistalegre and Infante Juan ManuelA list of families comparing schools and transport links. An email with what has sold and what is new.
  • Espinardo and GuadalupeA list of parents with a university child and of investors. Separate emails for each, sent in good time before the academic year.
  • El PalmarA list of people who work near the hospital or plan to. An alert for the flats and semi-detached homes that come in in the village.
  • Cabezo de Torres, Puente Tocinos and BeniajánA list of people looking for a semi-detached home with a garden. An email with the whole home, its photos and its price, and an alert if it drops.
  • Algezares, La Alberca and MonteagudoA small and very loyal list of buyers of homes with land. Few emails, longer, with the home well told.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
The towns around

Near Murcia

Your Murcia database includes people from the towns around, and those who live there sometimes look at homes in the capital. If your agency also sells in these municipalities, each one needs a list of its own:

  • Alcantarilla
  • Molina de Segura
  • Las Torres de Cotillas
  • Santomera
  • Archena
  • Fuente Álamo de Murcia
  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Frequently asked questions about email marketing in Murcia

  • If they gave their consent, yes. We write carefully: a first email that asks whether they are still looking, without selling again. Whoever does not reply to several emails comes off the list so as not to tire them.

  • With a question on entry and with what they open afterwards. Whoever clicks on yield and whoever clicks on schools is tagged, and from then on each receives a different kind of email.

  • They are grouped by nearby areas and by motive. With few contacts, one carefully written email a month is worth more than four weak ones, and the data that comes back tells you where it is worth widening the list.

  • With what you already have on your website: the home valuation, a downloadable district guide, an “alert me if the price drops” button on each listing. Each one adds to the list with permission and triggers the email that suits it.

  • Yes, and they tend to be among the best groups. An email every so often with what sells in their district keeps them close until they decide, and when they do, they know whom to call.

  • It is where it works best. There are few buyers, but in your database you know some of them, and a direct alert reaches whoever was looking for exactly that before someone else spots it on a portal.

The Landing Agency team in the Barcelona office

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