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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Murcia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A house in the huerta or a penthouse in the centre is best understood by walking through it, and a Reel shows it to people who do not follow you yet

On Instagram a semi-detached home in Cabezo de Torres competes with every other photo of the day. We prepare the ad for each home, choose who sees it in Murcia and tell you which messages and viewings each one has brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

How a home looks on Instagram

What earns the tap on a home in Murcia

Whoever opens Instagram is not looking for a home: they come across one by chance, between photos of friends and trips. What stops them in Murcia is usually the same: the courtyard with a lemon tree in a house in the huerta, the terrace of a penthouse above the rooftops of the old town, the renovated flat in the centre with light pouring into the living room. If the ad starts with “for sale”, they scroll past; if it starts with the home, they stop.

Each home has its own ad and its own audience. The semi-detached home in Puente Tocinos is shown to families in the city and the towns around; the flat in the centre, to people who live in Murcia and want to renovate or invest. If you also want to take the ads to Facebook, Meta Ads explains how.

1/4 Reels · vertical video

A Reel that walks through the home like a viewing

In the huerta we start with the lane and the courtyard; in the centre, with the entrance and the light in the living room. We walk through the home in the order you would show it yourself and advertise it to people looking at homes in Murcia, even if they do not follow you yet.

2/4 Stories · link to the listing

From the story to the listing, in one tap

A short story with the home and a “See the home” button that leads to the listing on your site, with the photos, the price and your phone number. Nobody has to look for your profile or scroll down to a post from three weeks ago.

3/4 Carousel · one house, several photos

One home, every photo and the price at the end

Facade, courtyard, kitchen, main bedroom and, in the last image, the price and the district. Whoever swipes to the end already knows whether it suits them, and whoever writes to you does so knowing what it costs.

4/4 Direct messages

Whoever writes on Instagram gets a reply within a minute

Many buyers do not call: they write “is it still available?” and wait. We prepare with you the answers to what they always ask (whether it is free, when it can be seen, how much the running costs add up to) so you reply before they ask another agency.

Murcia, area by area

What to show on Instagram in each area of Murcia

Each area has its typical home and its buyer. What stops the thumb changes from one district to the next.

  • Centre and Old TownRenovated flats and penthouses. A Reel with the light in the living room and the street from the balcony, for people who live in Murcia and want to renovate or invest.
  • El Carmen and La FlotaFamily flats with a lift and a garage. A carousel with the rooms and the price at the end, which is what people compare.
  • Vistalegre and Infante Juan ManuelModern blocks. Stories with the nearby school and the link to the listing, for people comparing districts.
  • Espinardo and GuadalupeSmall flats next to the campuses. A carousel for the investor, with the size, the area and what can be let.
  • El PalmarA large village with neighbourhood life. A short video of the home and the street, for people who want to live near work.
  • Cabezo de Torres, Puente Tocinos and BeniajánSemi-detached houses and homes with a courtyard. The Reel starts with the garden, which is what stops the thumb.
  • Algezares, La Alberca and MonteagudoHomes with land. A walk through the plot and the house, and a story with the button to the listing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
The towns around

Near Murcia

Whoever follows homes in Murcia on Instagram also looks at the towns around. If your agency sells in them, each one needs its own video and its own audience:

  • Alcantarilla
  • Molina de Segura
  • Las Torres de Cotillas
  • Santomera
  • Archena
  • Fuente Álamo de Murcia
  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Frequently asked questions about Instagram Ads in Murcia

  • The one that looks best and leaves you the most margin: usually a semi-detached home with a garden or a renovated flat in the centre. We start with one, measure which messages it brings and apply what we learn to the next.

  • Yes. We show the district or village, not the street, and the buyer asks for the details by message. We agree it with the owner before publishing.

  • They get the prepared reply at once and you see the message the next day with everything they asked. People buy homes on Saturday nights too, and whoever waits too long tends to write to someone else.

  • While it stays available and keeps bringing messages. When it sells, it is switched off that same day and becomes one more sale to show on your profile.

  • Yes, you choose where the people who see the ad live. For a home in the city the normal choice is Murcia and its towns; for a house in the huerta meant as a second home, it can be widened.

  • Each link carries a tag and each message is noted in your CRM with the ad it comes from. You see how many contacts it brought, how many saw the home and whether any ended in a sale.

The Landing Agency team in the Barcelona office

Let your houses be seen
as they deserve

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