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Google Ads for real estate agencies

Real estate Google Ads agency in Murcia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Murcia many searches look like a purchase and come from a student who wants a room: you pay only for the one who buys

With two universities in the city, “flat in Murcia” is typed by buyers and by people looking for a room alike. We choose the searches that carry a district or village and a type of home, watch them every week and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

How people search in Murcia

Who clicks when they type “flat in Murcia”

“Flat in Murcia” is a search that mixes everything. It is typed by the family that wants to buy, the student looking for a rental, the investor eyeing a studio next to the campus and the person who is only comparing prices. Short words attract all of them, and you pay for all of them. Someone who really buys tends to be more specific: “penthouse in central Murcia”, “semi-detached with garden in Puente Tocinos”, “renovated flat in La Flota”.

That is why in Murcia the campaign is built backwards: first the searches of people who have already chosen a district or village and a type of home, then what is excluded (rooms, rentals, jobs, portals) and only then the budget. The owner asking how much their flat or their house in the huerta is worth goes into a campaign of its own, because that is a different client and the one who leaves you the most margin: we cover it in our solution for winning owners.

1/4 Google Search · keywords

You pay for “semi-detached in Cabezo de Torres”, not for “room near the university”

Each district and village with demand of its own gets its own word list, its own ad and its own landing page. Anything that sounds like a room, a term-time rental, a job or a portal name is dropped from day one, and every week we go over what people typed before clicking to sharpen the list.

2/4 Valuation campaigns

The owner of a neighbourhood flat who wonders what it is worth

Someone unsure about selling types “valuation flat Vistalegre” or “how much is my house worth in Zeneta”. Your ad appears, they ask for the valuation in a moment and the alert reaches your phone. In a city this size, being first decides who gets the call.

3/4 Remarketing · YouTube and Display

The family that has seen three semi-detached homes and has not called yet

Whoever buys to live takes time to decide: they look, compare schools and come back. If they opened a home on your site, we remind them of it on YouTube, in Gmail and on the pages they read, and only while their decision lasts. When they finally call, they already know who you are.

4/4 Measurement and conversions

You know what each call costs and which district it comes from

We measure every call and every form from the Murcia ads and match them with your viewings and your sales. That shows whether the centre or the villages pay off better, and the budget moves to where the calls that end in a viewing come from.

Murcia, area by area

The areas of Murcia that deserve an ad of their own

Not every area of Murcia is advertised in the same way. Each attracts a different buyer and needs its own words, its own exclusions and its own landing page.

  • Centre and Old TownRenovated flats, penthouses and investment studios. More words are dropped here than in any other area: room, rental and tourism.
  • El Carmen and La FlotaFamilies who change flat without leaving the district. Replacement ads with the size, the garage and the price in the headline.
  • Vistalegre and Infante Juan ManuelModern blocks with services. The ad names the school and the link to the motorway, which is what decides the click.
  • Espinardo and GuadalupeCampuses of the University of Murcia and the UCAM. Two separate campaigns, the investor buying small and the family, and out with anything that sounds like a term-time rental.
  • El PalmarA large village with the La Arrixaca hospital: people who work there look to live close by. A small campaign, with an ad for flats and for semi-detached homes and its own page.
  • Cabezo de Torres, Puente Tocinos and BeniajánSemi-detached houses and homes with gardens. Words with the village name and “garden” or “pool”; plots and rentals are excluded.
  • Algezares, La Alberca and MonteagudoVillas and homes with land. Few searches, very determined ones: a small ad that almost no other agency has.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
The towns around

Near Murcia

Whoever looks at a home in Murcia often compares it with the towns around, where the home is a different one. If your agency also sells there, each town needs a campaign of its own:

  • Alcantarilla
  • Molina de Segura
  • Las Torres de Cotillas
  • Santomera
  • Archena
  • Fuente Álamo de Murcia
  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Frequently asked questions about Google Ads in Murcia

  • Lettings go into a separate campaign, with their own money and their own page. That way rental searches do not eat the sales budget, and you see separately what each type of call costs.

  • Fewer people search, but with more determination. A small ad with the village name costs little to test and soon shows whether it brings calls. If it does not, the money goes back to the area that does.

  • Yes. The campaign is defined by where the buyer is, not by where your office is. The page the click lands on does have to show that you know the district: real prices, streets and homes from that area.

  • The one for the area you advertise, not your home page. Whoever searches “semi-detached in Beniaján” lands on a page with the semi-detached homes of Beniaján and a button to call you. The less they have to hunt, the likelier they are to call.

  • Long enough for there to be calls to judge. We review every week, but we do not close an area over three poor clicks: we wait for data and then we move the money, not before.

  • We note the reason for each call and match it with what was searched. If people ask about rooms or about homes in another area, those words come off the list. Every week the list gets cleaner.

The Landing Agency team in the Barcelona office

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