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Real estate SEO and AI

Real estate SEO agency on the Costa Cálida

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Cálida two seas are searched for differently, and your website has to explain both

Someone buying by the Mar Menor does not compare the same things as someone looking at a home in Mazarrón or Águilas. We take care of the technical side, the content and the AI optimisation, so that your agency appears in each of the seven municipalities on the coast.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

The coastal market

Calm water on one side and open sea on the other

The Costa Cálida is searched for as a single destination and bought as two markets. To the north, the Mar Menor: San Javier, San Pedro del Pinatar and Los Alcázares, with shallow water, seafront promenades and village life all year round. To the south and west, the open Mediterranean of Cartagena, Mazarrón and Águilas, with coves and harbours. And La Unión, between the sea and the mining hills. A good share of those searches arrives from another country and in another language, with the name of a municipality and not of a coast.

Google needs to know which is which: one page per municipality, another for each area the buyer names (Lo Pagán, La Manga, Bolnuevo, Calabardina) and a complete version in each language. That way, where you already sell, you become the reference in your area. This is how the coast is organised, municipality by municipality:

Cartagena Region of Murcia 220,704 inhabitants: the only large city on the coast, with a port and an old town, and with La Manga, Cabo de Palos and part of the Mar Menor shore inside its boundaries. One page for the city and another for each coast, or Google will mix them up. San Javier Region of Murcia 36,524 inhabitants. Santiago de la Ribera and the northern stretch of La Manga are searched for by name and with a lot of English. One page per area, a two-language listing and guides to daily life by the Mar Menor. San Pedro del Pinatar Region of Murcia 29,674 inhabitants, at the northern end and next to Alicante. Lo Pagán, the salt flats and the mud baths are searched for as a lifestyle: content that talks about living here, not just buying. Los Alcázares Region of Murcia 20,408 inhabitants facing the Mar Menor. People search for a home by the water and a short walk from the promenade, with demand from foreign residents. English is not an extra, it is a central part of the website. Mazarrón Region of Murcia 35,449 inhabitants and two worlds: Puerto de Mazarrón and Bolnuevo by the sea, and estates of foreign residents. Each is searched for with different words and needs its own page. Águilas Region of Murcia 37,811 inhabitants, at the western end of the coast, next to Almería. A town centre with a castle and a harbour, and coves such as Calabardina. A niche market where a well-kept Google profile carries a lot of weight. La Unión Region of Murcia 21,380 inhabitants, between Cartagena and the mining hills, with Portmán as its outlet to the sea. It is sought by those who want to be near the coast without paying seafront prices, and a page is needed that says so honestly.
1/4 Technical SEO and architecture

Seven municipalities, two seas and no pages that overlap

We separate what the buyer separates: the Mar Menor and the open coast, each municipality and each area they name (La Manga, Lo Pagán, Bolnuevo). We take care of the technical side so that Google does not confuse Santiago de la Ribera with Los Alcázares, nor a home in Águilas with a flat in Cartagena.

2/4 Hyperlocal content

Guides that compare the coast for you

We write what the buyer needs to know before calling: what living by the Mar Menor is like compared with a Mediterranean harbour, what changes from one municipality to another, what the town is like in winter. They are published under your name, and we add mentions in local media.

3/4 GEO · AI search visibility

Have AI name you when people ask about the coast

Someone planning from another country does not search: they ask. “Where to buy near the Mar Menor to live all year round” ends up in ChatGPT, Claude or Perplexity. We work so that your agency is among the answers and we measure which ones you appear in.

4/4 Google Business Profile and local search

A Google profile for every office on the coast

When someone looks for an agency nearby from San Javier, Mazarrón or Águilas, the map decides. We optimise your Google Business Profile, keep it alive with photos, posts and replies to reviews, and measure the calls that come from it.

Check it with your own agency, on the Costa Cálida:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the Region of Murcia24 towns

  • Águilas
  • Alcantarilla
  • Alhama de Murcia
  • Archena
  • Los Alcázares
  • Caravaca de la Cruz
  • Cartagena
  • Cieza
  • Fuente Álamo de Murcia
  • Jumilla
  • Lorca
  • Mazarrón
  • Molina de Segura
  • Mula
  • Murcia
  • Puerto Lumbreras
  • San Javier
  • San Pedro del Pinatar
  • Santomera
  • Las Torres de Cotillas
  • Torre-Pacheco
  • Totana
  • La Unión
  • Yecla

Other services on the Costa Cálida9 services

Google AdsCosta Cálida Meta AdsCosta Cálida Instagram AdsCosta Cálida Facebook AdsCosta Cálida ChatGPT AdsCosta Cálida Artificial intelligenceCosta Cálida Email marketingCosta Cálida Web designCosta Cálida Web developmentCosta Cálida

Frequently asked questions about real estate SEO on the Costa Cálida

  • With one page per municipality that says something different: who buys, what they look for and what your website lacks. We start where you already close the most sales and internal linking passes authority to the rest.

  • Almost nobody searches by coast: people search by municipality or by area. The coast page gathers and links to the seven, and the heavy work goes into each of them.

  • Because the searches are different: someone who wants calm water and a promenade is not comparing with someone who wants a cove. If the website mixes them, Google does not know who to show it to.

  • Those of your buyers. You start with Spanish and English, with each listing complete and with its own address. We explain it in international clients.

  • In a small municipality the portal shows listings, but it cannot describe the place. You can: a guide based on what you have seen selling there is not written by a portal, and in a small market it shows quickly.

  • A lot, because whoever looks for an agency nearby does it from the phone and decides with the map. A well-kept profile per office, with up-to-date photos and reviews, is the first thing they see. Here we explain how it is done.

The Landing Agency team in the Barcelona office

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