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Meta Ads for real estate agencies

Real estate Meta Ads agency in Navarre

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

One ad for the Pamplona area, another for the Ribera and another for the valley: each area sees its own

Meta lets you choose who sees each ad, and in Navarre it is worth using: the refurbished flat that appeals in Pamplona is not the stone house that gets looked at from another city. We show each property to its own audience and measure what leads someone to write to you, not just to give a “like”.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Instagram and Facebook, by area

Navarre fits into a few areas, and each one needs its own ad

Five of the six largest towns sit together, in the Pamplona area, and a single ad with a good radius reaches all of them. The Ribera and the valleys of the north are something else: smaller villages, greater distances and another way of looking at homes. That is why we separate the campaigns by area and do not spread the same message across the whole region.

In each area there are three audiences: people who already know you, people who resemble them, and the owner who is not thinking of selling yet but will. To that last one we show your sales and the way you work, and when they decide, you are already in their mind. That is the work of winning property owners. This is how it looks by municipality:

Pamplona Navarre 209,094 inhabitants and owners of flats in the Ensanche, Iturrama or San Juan: one ad per district and a simple valuation for whoever starts to wonder about selling. Tudela Navarre 38,903 inhabitants: the owner in Tudela sees different ads from the owner in Pamplona. Campaigns with your sales in the Ribera, so they know you before they sell. Valle de Egüés Navarre 22,825 inhabitants and families who want something bigger within the Pamplona area: ads with homes in Sarriguren and Gorraiz for buyers, and a valuation for whoever sells their flat. Burlada Navarre 21,280 inhabitants and an audience that overlaps with Pamplona's: we make sure a resident does not see the Burlada ad and the capital's at the same time. Barañáin Navarre 19,642 inhabitants in a municipality right next to Pamplona: an audience of owners who could sell. We start with your database and with people who visited your website, and look for similar residents. Zizur Mayor Navarre 16,510 inhabitants: a small audience tires sooner, so we alternate homes and messages, and keep the ads that bring messages so they can be reused.
  • Pamplona areaFive of the six large towns in Navarre are here. A well-chosen radius reaches all of them, and the message changes with the municipality and the type of home.
  • RiberaTudela and its surroundings: an audience of its own, with ads showing your sales in the area and homes in the Ribera, without repeating what is shown in the Pamplona area.
  • PyreneesThe valleys of the north are advertised home by home: one specific property, shown to whoever looks for that type of home even if they live far away, and not to everyone who passes through the area.
  • Tierra Estella and Zona MediaEstella-Lizarra, Olite and Tafalla: small audiences that tire quickly. Homes and messages are alternated, and ads that stop bringing contacts are switched off.
1/4 Your database and your website

We start with the people who already know you in Navarre

The first audience is the people who already know you: your client database and those who have visited your website. We show them new homes and completed sales so they come back. The second is residents of Navarre who resemble them, and Meta keeps refining with every contact that ends in a viewing.

2/4 Placements · Feed, Stories and Reels

The money goes to where the owner writes, area by area

Feed, Stories and Reels, on Instagram and on Facebook, do not bring the same in the Pamplona area as in a valley. We split the budget by area and by placement, and review it every week: it leaves what only brings the curious and goes to where owners' messages arrive.

3/4 Creative testing

Flats and stone houses: different tests for different audiences

For each property a photo, a video and a carousel run at the same time, with the same money. A village house and a flat in the Ensanche do not ask for the same thing: we look at which of the three makes someone who could buy or sell write in, and only that one stays.

4/4 Pixel and Conversions API

From the ad to your CRM, all the way to the viewing

Everyone who writes is logged in your CRM at once, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which people in Navarre end up viewing a home and looks for more like them, not just people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in Navarre

  • Yes, above all in the Pamplona area, where five of the six towns of more than 15,000 inhabitants are. In the Ribera and the valleys the audience is smaller: there we advertise home by home and test with a small budget before scaling up.

  • It can be narrowed by area, but with few people it is better not to close the circle too tightly or the ad wears out. We adjust it according to how many people it reaches and how many contacts arrive.

  • Yes. We choose the city or region they search from and show them that home, with its listing on your website and your phone number. It is the opposite of advertising it to everyone: it is shown to whoever can buy it.

  • We log it in your CRM from the moment they write and tag every step: call, appointment, viewing. Every month you see how many contacts from each area got as far as sitting in a home, not just how many clicked.

  • Good photos of each home, a listing on your website with a form, and someone who answers the phone the same day. A client database helps a lot, if you have their permission. If any of that is missing, we start there.

  • With Google you answer someone who is already searching; with Meta you introduce yourself earlier. If one channel already gives you sales, keep it and test the other with a little. The first is covered in detail in Google Ads for real estate agencies.

The Landing Agency team in the Barcelona office

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